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Think about that you just need to enhance what you are promoting technique, and you might be filled with vitality to make it occur. You determine to start out with electronic mail surveys to collect your buyer suggestions, however don’t obtain any response. What appears to be the issue right here? Effectively, it’s a typical scenario as the common buyer survey response fee is about 14%, and solely large world-famous corporations might enhance this fee as much as 25%. 

On this put up, we’ll present confirmed methods to enhance the conversion fee of on-line survey electronic mail invites and share the perfect examples to ignite your inspiration.

We can even give you some ready-to-use templates to save lots of you effort and time.

Survey Invitation Email

Our template will enable you to create skilled survey invitation emails inside minutes

Use this template

10 finest practices to ship higher survey invitation emails and enhance your survey response fee

A survey electronic mail is a questionnaire despatched to present clients. What number of questions must you embrace? It is determined by you. 

Luckily, all survey messages have related options and functions — to take a look at buyer satisfaction, so all of them are fairly alike. To create the best survey reminder emails pattern, we advocate you supply reductions, maintain your survey brief, point out how lengthy it’s going to take, make clear the expiry date, share the outcomes, profit from reminders, and embed surveys in emails

1. Supply reductions and coupons

Individuals usually will not be actually focused on filling surveys out. However you may persuade them to do it by providing a reduction. Let it’s 15% OFF for the following buy, or something like that. Or you can even supply them a coupon.

Survey Invitation Emails _ Giving Rewards for the Survey

(Supply: E mail from MoneyWise)

2. Maintain the survey brief

Why brief? The shorter the questionnaire is, the extra probabilities your purchasers will reply to it. A great way to maintain the survey brief is to ask not more than 4 questions. Individuals will like it that you just respect their time.

If the invitee has not too long ago skilled your merchandise or service, the preferable kind right here will include only one query: Did you benefit from the go to? Or how doubtless are you to advocate us to your buddy?

Survey Invitation Email Template _ Images

(Supply: Actually Good Emails)

Such brief questionnaires aka NPS present the very best conversion fee. Usually, the response fee for NPS emails is about 30-40%.

If the reply is optimistic, then don’t reply to this message. But when the reply is adverse, it could be cheap to ship an extended survey with 4-9 questions.

Generally that you must create an extended questionnaire with greater than 10 questions. When do that you must use longer surveys? For academic applications, like on-line course platforms, for many who host webinars and conferences, and for many who conduct investigations, like Litmus. On this case…

3. Point out how lengthy the survey may take your clients

If you would like individuals to reply your questions, that you must inform them how lengthy it’s going to take to take action. If the survey is lengthy and will take 20 minutes, be sincere. Say it!

Survey Emails _ Survey Duration

(Supply: E mail from Advertising Profs)

4. Let customers know when the survey shall be closed

Talking of time, remember to point out the expiry date. Generally individuals postpone filling out the types and need to do it within the night later that day or on the weekend after they have some spare time. Consequently, it will likely be very nice of you to tell your purchasers how lengthy the survey is offered. Particularly, if this can be a lengthy one.

Survey Invitation Email _ The Expiration Date

(Supply: E mail from E mail on Acid)

Please be suggested: after the expiration date, the survey hyperlink/touchdown web page ought to inform your purchasers that the survey is over.

The Survey Is Closed _ Survey Invitation Emails

(Supply: E mail from Litmus)

5. Be sure you share the outcomes

When individuals spend their time doing one thing, or after they vote for some adjustments, they naturally need to hear the outcomes. Make clear in the beginning of your survey invitation electronic mail that you’ll share the outcomes and don’t overlook to maintain your promise.

Sharing the Results of the Survey _ Survey Invitation Emails

(Supply: Actually Good Emails) 

6. Add images of the merchandise you might be asking recipients to assessment

For positive, you aren’t the one on-line retailer individuals store in.

Survey Invitation Email Template _ Open Form _ Stripo Editor

Use this template on your profitable electronic mail advertising and marketing marketing campaign

Use it

By including images of not too long ago bought merchandise, you’ll remind recipients of what precisely you might be speaking about.

Asking Subscribers for Their Feedback

(Supply: E mail from Promenade.ua)

7. Ship a survey invitation reminder

I usually open an on-line survey with the intention to finish it. However very often I get interrupted and don’t full the survey, and naturally, by the top of the day, it slips my thoughts that I needed to do it.

Survey Email Invitation Example

(Supply: E mail from Litmus)

All the time ship a reminder if you wish to accumulate as many responses as potential.

8. Present your gratitude

All the time thank clients for what they do. Initially, with a view to be well mannered. Second of all, individuals have to really feel appreciated. As a result of actually, by finishing the survey they did us a favor. Third of all, this manner we allow them to know their vote has been accepted.

AMP Form _ Gmail

This template will allow you to create environment friendly survey invitation emails

Use this template

9. Clarify the aim of the survey

Let subscribers know you run this survey for them. After all, it’s going to work provided that you actually share helpful info together with your readers.

Great Intro _ Survey Request Email

(Supply: E mail from Neil Patel)

And intros like “I wish to know” is not going to do.

10. Embed surveys in emails

In some weblog posts of ours, we already shared the outcomes of our take a look at:

AMP types, embedded in survey invitation emails, labored 5.2 occasions higher than these emails with a hyperlink to exterior types.

Leaving Feedback in Emails

(Supply: Stripo template)

Please be suggested you could simply construct such types on your emails with Stripo.

Construct AMP types on your set off and promo emails

Survey invitation electronic mail topic strains

Now that you recognize for positive what elements it’s best to add to your emails, chances are you’ll completely take into consideration the topic line.

It’s a generally identified incontrovertible fact that an electronic mail topic line is one among three key components that decide whether or not subscribers will open your emails.

Topic strains are to be:

  • extremely descriptive — clarify the explanation why you might be reaching out to clients;

  • personalised — let customers know the questions shall be a few explicit product merchandise they’re accustomed to. And handle subscribers by their first names. Based on research carried out by Retently, addressing by title within the survey invite topic strains will increase OR by 30%.

Examples of survey electronic mail topic strains 

  • We need to hear from you! — Maybelline.

  • We’d love your assist! Fill out the short survey and assist us make GR higher — GetResponse.

  • [SURVEY] B2B Information-Pushed Advertising — Adweek.

  • Please Take Our Quick Reader Survey — Sensible Ecommerce.

  • Take Our Survey on Buyer Assist and Service Salaries — Hubspot.

  • Assist us enhance Slack by taking this survey — Slack.

  • Thanks + Fast query — Insurify.

  • Please, assessment your current buy — Taylor Sew.

  • Netflix values your opinion — Netflix.

  • $50 on your ideas — The Frye Firm.

  • Inform us what you concentrate on Thumbtack in 30 seconds — Thumbtack.

  • Hanna, received a sec? Give us suggestions on… — Pinterest.

  • Reminder: Marketer Happiness Report Survey — Ann Handley, MarketingProfs.

  • I would like your assist — Neil Patel.

  • Participate in a brief survey and you possibly can win a prize — MoneyWise.

  • Forza Ongoing Sentiment Survey — Xbox Analysis.

  • Questions on Mailgun – are you able to assist? — Mailgun.

  • Survey: What are your present enterprise challenges? — Dotdigital.

  • We want a bit of assist with our New 12 months’s decision… — E mail on Acid.

  • Your Experience Requested—eleventh Annual Content material Advertising Survey — Ann Handley, MarketingProfs. 

  • [SURVEY] What’s Your Programmatic Technique? — Adweek.

  • Assist us with a survey and you possibly can win a prize — Doug Whiteman, MoneyWise.


Please be suggested you could set topic strains and preheaders in Stripo.

Set a significant topic line and preheader on your emails

Methods to make a survey invitation electronic mail

There are three main sorts of surveys in emails:

  1. Embedded types & star score.

  2. Hyperlinks to questionnaires.

  3. Photographs/icons with hyperlinks to them.

1. Embedded types & star score

Advantages of embedded types:

  • they noticeably enhance survey response charges; 

  • you may see the solutions instantly;

  • an AMP kind exhibits who responded to your electronic mail and the way precisely customers rated your providers.

Stripo lets you embed Google types and revolutionary AMP types.

Star score 

A star score is the simplest solution to collect buyer suggestions as your subscribers don’t have to observe any hyperlinks or reply open-ended questions. As a substitute, they will fee your providers straight in an electronic mail inside one click on.

E mail purchasers that help star score, each on desktop and cellular gadgets:

  • Gmail;

  • Outlook;

  • YahooMail;

  • AOL;

  • Samsung Mail.

The star score from our instance was created by utilizing HTML5. On this put up, you could find a easy method so as to add an AMP star score to your electronic mail.

21 min learn



8 Examples of Interactive Content material in Emails

Interactive emails have been among the many TOP design tendencies in electronic mail advertising and marketing for years. 

However now that Google AMP 4 Emails is broadly mentioned, all of us nearly forgot that this isn’t the one solution to construct interactive emails.

On this information, we’ll present add interactive components to emails with Stripo.

The nice factor is you may construct all these emails with Stripo or simply customise our prebuilt Interactive electronic mail templates.

We have ready 15 Interactive electronic mail templates for…

Learn on

AMP types

AMP types permit recipients to fee you — your service, your merchandise, and so on. — and depart a remark straight within the electronic mail.

As we stated above, our assessments confirmed that the power to fill out the shape in emails with no additional strikes elevated our response fee by 5.2 occasions in comparison with hyperlinks to exterior types.

Methods to add AMP types to emails

There are 3 ways to do this.

Manner 1. By constructing open AMP Varieties from scratch with our AMP Kind Drag-n-Drop block

Customers will have the ability to share their suggestions straight in emails.

For particulars on do it, please confer with our “Construct AMP Varieties for Emails” weblog put up or watch our brief video.

How to Easily Build AMP Forms for Emails

Use open AMP Varieties to extend your response fee

Please be suggested that it is possible for you to to see customers’ responses in your Stripo account, the Information Service part, or in your customized Information Storage. Chances are you’ll accumulate responses in each locations when you like.

Manner 2. By constructing AMP Varieties with scores with the assistance of templates

AMP Email Template with Survey

To let customers fee you in emails, that you must:

  • open this template in your Stripo account;
  • create a brand new Information Service as proven right here and duplicate its URL;
  • open the shape’s code by clicking the AMP HTML icon within the template;
  • change the underlined hyperlink with the URL to Information Service you’ve got simply created; 

Replacing Links in Survey Invitation Emails

  • if you wish to see the title and electronic mail handle of the respondent, please embed the code given under between the </label> and <br> strains within the kind code within the survey template.

<enter sort="hidden" title="electronic mail" hidden worth="%EMAIL|%">

Survey Invitation Emails with Open Forms _ Embedding Code Samples

Manner 3. By utilizing prebuilt AMP survey modules

You let customers fee and remark in your providers straight within the electronic mail.

We have ready 10 modules that can assist you simply accumulate NPS suggestions.

Survey Emails _ AMP Modules to Collect NPS

Their design and content material differ. However every of them has a handbook the place we clarify use it.

To gather NPS with the assistance of those modules, that you must:

  • go to the “Modules” part;

  • within the “Pre-built” tab, click on on the “Filter” icon to view the NPS AMP Modules;

Selecting Modules with Net Promoter Score in Stripo

  • select the one you want and pull it into your template;

  • customise the module in response to your tastes and wishes;

  • create a brand new Information Service (endpoint) to attach it to your electronic mail for storing customers’ responses;

Survey Invitation Emails _ Stripo _ Building Endpoints

  • copy its URL;
  • paste it within the module code;

Survey Invitation Emails _ Pasting Endpoints for Collecting Feedback

  • change the worth given within the “Citation marks” with the E mail Handle merge tags supplied by your ESP. Should you do that, you’ll know who precisely rated you and shared suggestions within the electronic mail;

Survey Invitation Emails _ Replacing Value to See Email Addresses

  • take away the “Person Guide Information” half from the module earlier than you ship out the e-mail to customers;

Removing the Use Manual Guide from the Template

  • to test customers’ responses, obtain the CSV file within the Information Service tab in your Stripo account.

Survey Invitation Emails _ Checking Users Responses

E mail purchasers that help these types

AMP types work in Gmail and Yahoo on desktop and cellular gadgets.

AOL.com will help these types quickly too.

Necessary to notice:

All customers, who don’t see the AMP kind, will see the fallback — the template we beforehand shared with you already accommodates the AMP kind and a fallback survey invitation button (you’ll solely have to insert a hyperlink to your web site suggestions web page or a Google kind).

As of this June, chances are you’ll accumulate customers’ responses in your Stripo account, or transmit them to Zapier, and even Google Spreadsheet. On this put up, we present intimately activate Stripo Information Storage or join your AMP types to your Google Drive.

AMP Forms_Stripo_Featured Image_Blog

12 min learn



Stripo Information Service, or Methods to Construct AMP Varieties Simpler

In the present day Stripo launched its Information service. We’ll present now what it’s for, use it to take your electronic mail advertising and marketing to an entire new degree.

Introduction or what’s the usage of AMP emails

Very often we ask customers to fee us, depart suggestions, and feedback, we ask them to share their contact info, age, gender, and so on. Varieties and questionnaires are an integral a part of electronic mail advertising and marketing.

Why AMP within the first place? Our assessments confirmed that the conversion…

Learn on

Google types

Google types are straightforward to work with. Google already has free templates you could customise and use. Apply your fonts, add photos to the questions, or change the header background. Google even permits inserting movies into the survey. You’ll be able to add as many questions as you need. Upon getting created the survey kind, export the e-mail to your ESP. Google types are freed from cost.

Methods to embed a Google kind in emails

Stripo _ Internal Newsletters Poll

  • open the e-mail and with the right-click choose “examine”;

  • seek for the desk align=”middle” line, copy it;

  • in Stripo, pull the fundamental HTML block on to your survey invitation electronic mail pattern;

  • change the “Insert HTML code” together with your embed code.


E mail purchasers that help these types

This electronic mail survey works effectively in: 

  • Gmail;

  • AOL;

  • Yahoo! Mail. 

The survey is displayed correctly within the following browsers: 

  • Google Chrome;

  • Mozilla Firefox;

  • Safari; 

  • Opera. 

It really works on desktops solely.

Cellular customers and people recipients who use different electronic mail purchasers will see the hyperlink to the survey. They could even be directed to the Google Kind as soon as they fill out the shape and click on the “Submit” button.

2. Hyperlinks to questionnaires

Advantages of those questionnaires:

They’re completely web-safe since they’re represented as URLs wrapped in CTA buttons.

Survey Request Email Sample

(Supply: E mail from Adweek)

Chances are you’ll construct a questionnaire both with Google kind or SurveyMonkey, construct one in your web site, and even your ESP may construct one for you and give you a hyperlink.

Methods to add these questionnaires to your emails

Simply as a daily hyperlink you utilize in buttons.

Ensure that the CTA button is noticeable and its CTA copy is evident and convincing sufficient.

3. Photographs/icons with hyperlinks to them

Use icons or photos when asking customers to fee your providers.

Advantages of photos/icons with hyperlinks:

This survey request electronic mail pattern exhibits how imagery can be utilized for surveys.

Embedded Surveys with Images

(Supply: E-newsletter electronic mail from HubSpot)

Methods to add photos to your emails

  • drag a construction with a obligatory variety of columns. Please be suggested you may add as much as 8 of them with Stripo;

  • pull the “Picture” block into every column;

  • add photos/icons;

  • add correct hyperlinks to every icon;

  • remember to enter Alt texts to all photos — if photos are blocked in an electronic mail shopper, customers will know what icon they’re clicking on.

Construct emails surveys on your future campaigns

Finest time for survey invitation emails

Based on SurveyMonkey, the perfect days for questionnaires are Mondays and Tuesdays. Whereas on Wednesdays and Fridays entrepreneurs are more likely to accumulate the bottom variety of responses.

However nonetheless, you/your ESP ought to analyze your clients’ habits to determine the perfect time on your survey invitation emails.

5 survey invitation electronic mail examples

I discover the examples under attention-grabbing sufficient. Hope they are going to be useful and galvanizing to you.

1. Annual report — Stripo

This electronic mail contained an embedded AMP kind. Our recipients might share their opinion about us straight on this electronic mail.

We ran an A/B take a look at. And, as we stated above, the AMP kind introduced us 5.2 occasions extra responses than the standard hyperlink to the Google kind.

2. We need to hear your ideas — Golden State Warriors

Survey Invitation Email _ Users May Win a Prize

(Supply: Actually Good Emails)

This electronic mail is straightforward and the corporate clarified the aim of the survey within the topic line. In addition they warned subscribers how a lot time they should full the survey, talked about the expiry date, and introduced the chance to win a prize.

3. Be a part of a Miro Analysis session and get a $50 present card! — Miro

Email Invitation to Participate in a Customer Satisfaction Survey

(Supply: Actually Good Emails)

The Miro group determined to go for a extra thorough method and provided their subscribers to take part in 45-minute interviews. In alternate, the corporate rewarded members with a $50 present card and provided them to choose a time that’s most handy for them.

4. Survey says… — Actually Good Emails

Sharing Survey Results

(Supply: E mail from Actually Good Emails)

Actually Good Emails shared the outcomes of the survey. Beloved it as a result of just some corporations truly do this.

5. Reward card on your ideas on Marketing campaign Precheck? — E mail on Acid

In truth, when an organization improves its service, it does a favor for its customers. Nonetheless, it gained’t harm if they provide a coupon or a present card as a reward.

Customer Feedback Survey In Exchange for Reward

(Supply: E mail from E mail on Acid)

E mail on Acid was the primary device to test emails for accessibility. This function made them extraordinarily helpful for all electronic mail entrepreneurs. Nevertheless, E mail on Acid ran a survey to ask customers for his or her opinion on what they need to enhance of their testing device.

We have constructed some survey invitation emails for you. Choose the one that you just like the perfect. Customise it. And your electronic mail is able to go!

Browse templates

Wrapping up

We have now analyzed the perfect practices that can assist you enhance your survey invitation emails and supplied the perfect electronic mail survey invitation examples. We’re positive that sticking to those guidelines will enable you to attain the aim — enhance the survey invitation responses. 

When you accumulate this info out of your customers and analyze it, you’ve got extra probabilities to spice up what you are promoting and make your providers/emails extra related.

I sincerely want you the perfect of luck in your future endeavors.

Construct efficient survey invitation emails instantly

10 Finest Practices 📭 to Create Survey Invitation Emails ✔️ — Stripo.electronic mail