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Need to begin a viral Instagram contest?

Under are 11 Instagram contest concepts that may overwhelm you (and what you are promoting) with leads & potential prospects.

Bear in mind: 25 MILLION companies are on Instagram.

They usually’re all competing for the eye for the IG’s 1 BILLION month-to-month lively customers.

The answer?

Run an Instagram contest!

11 Instagram Contest Concepts for Companies of All Sizes (with Examples)

This publish has 11 Instagram content material concepts that may BOOST what you are promoting…

Irrespective of how BIG or SMALL yours is!

Why ought to ALL companies run Instagram Contests?

Interactive content material has at all times been standard amongst folks. 


Contests play on feelings. 

Folks LOVE the concept of coming into contests for an opportunity to WIN one thing useful.

In reality, gamification is without doubt one of the best advertising methods that encourage folks to INTERACT with the enterprise.

Simply check out the numbers under:

In different phrases, holding Instagram contests assist companies of all sizes and niches obtain the next 3 enterprise targets:

  1. Entice new social media followers: It is no secret that social media contests are extraordinarily standard amongst customers. They play on feelings that encourage folks to participate in your contest and so they give your individuals an opportunity to win one thing useful for taking easy actions. Consequently, a profitable Instagram contest helps to develop your following quick.
  2. Increase model consciousness: Social media customers who’re comfortable to take an element in these contests and win one thing free of charge. Since contests entice many individuals, they assist your organization stand in entrance of your keen audience that pays shut consideration to your model when participating in a giveaway. 
  3. Enhance engagement fee: Virtually each Instagram contest encourages individuals to love, remark, and share the competition publish because the entry standards. It results in a better engagement fee that additionally helps beat an Instagram algorithm AND, due to this fact, make your content material extra seen to different potential prospects.

Would not it’s nice in case your Instagram contest might give what you are promoting greater than entries?

With quite a lot of artistic contest concepts, you will discover the proper resolution for what you are promoting.

Listed below are 11 wonderful Instagram contest concepts for companies of all sizes:

1. Maintain a tag-to-win contest

Right here comes the reality:

Folks do not wish to make investments a lot time or effort to take an element in your Instagram contest.

(Irrespective of how good your prizes are!)

Thus, it is a good suggestion to make your participation necessities easy and simple.

Holding a tag-to-win contest is once you ask individuals to tag a good friend within the feedback part because the entry standards.

It does not require a lot time or effort, so this contest attracts A LOT of individuals. 

A tag-to-win contest can be an effective way to enhance natural attain.


When somebody tags a good friend in your Instagram contest, the particular person will get a notification that encourages them to take a look at your publish and profile.

Here is how Polerstuff makes use of this contest concept for its enterprise profile development:

2. Rejoice an Instagram milestone with a contest

You purpose might be to develop what you are promoting with the assistance of Instagram.

So to create an emotional connection along with your followers, it is a good suggestion for companies to rejoice particular milestones on Instagram.

(Even when you’re small.)

Have you ever ever heard concerning the sense of belonging?

Psychologists have proved that individuals have a human emotional have to be part of a gaggle or group.

So once you congratulate your following on being part of an Instagram milestone you:

  1. Present them with a way of belonging.
  2. And also you give your loyal followers a strong motive to participate in your contest and win prizes.

Here is how Made.com made a giveaway in honor of its milestone of 1 million followers:

3. Ask individuals to create fan-made content material for you

Are you aware concerning the energy of user-generated content material

The demand for fan-made content material is on the rise.

In accordance with the State of UGC 2021 report:

  • 93% of entrepreneurs say that individuals belief user-generated content material MORE than branded content material.
  • Nearly 60% of entrepreneurs agree that authenticity and high quality of content material are equally vital.
  • Round 33% of entrepreneurs declare that creating sufficient content material is one in all their TOP challenges. 

With the proper entry standards, it is easy to encourage extra folks to take photographs or movies of themselves.

It helps companies get extra user-generated content material to publish on their Instagram accounts. 

Take a look at an instance of this technique in motion:

4. Generate leads along with your contest

The method of changing Instagram followers into paying prospects can take TONS of time. 

It is vital for companies to extend their potential customers’ curiosity in your product with efficient lead era methods.

With an Instagram contest, you may generate MORE leads for what you are promoting.


Hooked individuals usually tend to turn into your leads in alternate for an opportunity to win one thing useful.

Here is an important concept on methods to manage a lead era Instagram contest:

Ask your individuals to join your e mail e-newsletter, similar to within the instance under:

Be aware: Should you use a lead administration system for what you are promoting, it is simpler to investigate leads. Subsequently, you may observe the efficiency of every of your IG contests!

5. Invite individuals to jot down captions for you

Would not it’s nice in case your Instagram contest might entice the PERFECT viewers of potential prospects?

Make your participation necessities extra difficult to eliminate individuals who merely wish to get a prize. #bye

An excellent Instagram contest concept that may entice the proper viewers to your profile is the “Instagram caption” giveaway.

That is the place firms share a picture and ask their following to give you a artistic description for it.

You invite individuals to indicate off their creativity AND you get an opportunity to construct relationships along with your viewers as a result of folks really feel extra concerned.

Take a look at an instance of this contest:

Need to enhance the publish’s attain?

Inform your individuals that an individual who will get extra likes for his or her caption can be a winner.

This technique can encourage your individuals to share your publish with their family and friends.

6. Dedicate your contest to a brand new product launch

Having quite a lot of merchandise is at all times a good suggestion.

If you launch a brand new product, you assist what you are promoting purchase extra prospects and retain current ones who hunt down new artistic options. 

Nonetheless, providing new merchandise will not make it easier to get new prospects until you know the way to create a buzz.

Let’s check out how FarmacyBeauty created their buzz.

With a teaser video, the corporate takes followers behind the scenes to inform them extra a few new product. In addition they invite individuals to guess the brand new product.

One of the best factor about this contest concept is that individuals provided new product concepts, like launching new masks or cleansers.

To not point out, this contest concept is effective for companies because it helps you UNDERSTAND your prospects’ wants.

7. Problem your following

In the previous couple of years, the recognition of social media challenges has grown quickly.

Customers LOVE to unravel challenges.


They get to:

  • Be part of one thing vital
  • Check out their strengths and weaknesses
  • Get in contact with like-minded folks

Consequently, organizing a problem contest is an effective way to go viral on-line.

You possibly can entice extra individuals with out investing a lot finances into promotion!

Here is an instance of this concept in motion:

Professional tip: When selecting the hero picture in your contest, it is vital to recollect about on-line picture copyrights. It is higher to create distinctive pictures that exhibit your merchandise and supply individuals with further data, similar to within the instance above.

If you do not have an in-house internet designer, you should utilize a graphic design instrument like InstaSize (iOS) that helps folks make gorgeous visuals on the go.

8. Co-sponsor an Instagram contest


There isn’t any have to JUST manage an Instagram contest in your profile. 

Have a small following on Instagram?

Merely wish to attain a wider viewers along with your contest?


You possibly can co-sponsor an Instagram giveaway to supply BRANDED freebies or prizes.

For instance, aspiring Instagram influencers who wish to get extra followers, typically manage Instagram contests.

Nonetheless, these influencers could wish to collaborate with manufacturers that may present them with prizes. 

For companies, this implies a chance to advertise your model in entrance of potential prospects.

One of the best half?

You will not must put a lot effort and time into working your personal Instagram contest.

Here is what it could possibly seem like:

9. Collaborate with one other enterprise in your area of interest

Virtually each enterprise goals at growing gross sales.

To create a cohesive gross sales funnel for what you are promoting, it is vital to enhance model consciousness.

A simple resolution?

Working with different companies in your area of interest!

It is top-of-the-line methods to succeed in NEW potential prospects.

In the case of working an Instagram contest, you may workforce up with one other enterprise to:

  • Supply extra useful prizes,
  • Co-promote your giveaway
  • Attain a wider viewers.

Fabletics, as an illustration, typically works with companions to convey their contests to the subsequent stage:

10. Acquire buyer suggestions along with your contest

Prospects are the lifeblood of each enterprise.

If your prospects’ wants, you may create a services or products that SOLVES their issues.

This will enhance buyer acquisition and retention.

It is no secret that buyer suggestions helps to grasp your prospects.

Thus, companies of all sizes ought to gather it!

For instance, some firms practice their customer support reps to ask further questions on their expertise with the model.

Ask your followers to fill out a buyer satisfaction survey to enter a contest that enables your individuals to win one thing.

Zapcopy exhibits an instance of this concept in motion:

11. Create a seasonal vacation contest

The festive season is simply across the nook. 

Should you’re on the lookout for efficient vacation social media publish concepts, take into consideration creating a vacation contest.

Not solely are you able to make your Instagram feed extra artistic, however it’s also possible to create an emotional bond along with your followers.

The vacation season is all about giving, so your contest can reward your followers for his or her loyalty.

Take a look at how Rogers did it:

Holding a vacation season will help what you are promoting develop as you may promote your seasonal merchandise or present playing cards to spice up vacation gross sales.

How you can run a profitable Instagram contest that results in enterprise development

Listed below are a number of steps to take when planning and working a profitable Instagram contest for what you are promoting development:

  1. Take into consideration the first purpose of your contest: Each efficient Instagram contest ought to have a purpose, whether or not you wish to entice extra followers, enhance engagement, or generate leads.
  2. Plan participation necessities: Instagram customers who’re fascinated by being your contest individuals ought to perceive what actions they need to take to enter your contest.
  3. Use a branded hashtag: Having a devoted hashtag in your contest is an effective way to unfold the phrase about your giveaway and make it simpler to seek out all individuals on the platform. To get extra concepts on branded hashtags, think about using an Instagram hashtag generator.
  4. Select the proper prizes in your audience: It is no secret that the majority contest individuals are fascinated by your prizes, not what you are promoting. To make your contest efficient for what you are promoting, it is vital to draw the proper viewers, so your prizes ought to replicate what you are promoting targets and prospects’ wants. For instance, it is a good suggestion to provide away branded freebies to provide your winners an opportunity to check your merchandise. 
  5. Create an eye catching visible in your contest: With a large number of Instagram posts folks publish day by day, it is vital to hook the eye of your audience. Since most individuals are visible learners, having a shocking picture in your contest is an effective way to spark curiosity in your giveaway.
  6. Make up phrases and circumstances: Fashionable individuals are involved about their on-line privateness, so it is vital to make up phrases and circumstances that each shield your individuals and enterprise from violations.
  7. Promote your Instagram contest: The extra individuals your contest has, the higher. Thus, firms ought to promote contests with the assistance of varied methods like push promoting, e mail newsletters, or influencer endorsements. 

In a phrase…

Gamification has turn into an efficient advertising technique.

Have you ever participated in an Instagram contest earlier than? Inform us about what made you wish to give it a strive within the feedback under!


11 Instagram Contest Concepts for Companies of All Sizes (with Examples)