Final weekend, I used to be on the highway and ravenous after a morning of errands. I pulled out my telephone and after rooting by a multitude of complicated navigation, out-of-date PDF menus, and questionable hours of operation, I ended up heading dwelling to accept a tragic bowl of cereal. I blame all-too-common horrible restaurant web site design, and I’m not the one one who has been deterred from patronage by unhealthy web site design.
In truth, 68% of diners are discouraged from visiting a restaurant resulting from a nasty web site.
That’s why I’m cataloging among the finest restaurant web site design examples you need to use for inspiration, whether or not you’re overhauling your web site, updating your model, or launching your individual place.
Earlier than we get to the examples, although, let’s take a better take a look at why that you must care about your restaurant web site design—not simply to keep away from ruining my weekend morning, however to develop your small business.
Why do that you must care about restaurant web site design?
You’ve already learn the stat within the intro, however listed below are some extra:
- 77% of customers will go to a restaurant’s web site earlier than eating in or taking out meals.
- When inserting a web-based order, a patron is extra seemingly to make use of a restaurant’s web site than a third-party web site like Grubhub.
- Even in case you have a purposeful web site, 30% of diners are turned off by an outdated look.
So whereas your menu, social media profiles, and listings are necessary for restaurant advertising, an interesting, efficient web site is important for gross sales and income.
And the significance of a stable digital presence is simply going to turn out to be extra necessary. It’s no shock that youthful generations have stronger preferences for on-line interactions, together with web site FAQs over telephone calls, ordering by an internet site or app as a substitute of over the telephone, and extra.
In truth, Statista discovered that greater than 50% of individuals 18-29 years outdated ordered meals on-line throughout April 2020 and nearly 40% of individuals 30-49 years outdated.
13 scrumptious restaurant web site design examples
The simplest web site design will rely on the type of your restaurant. Is it formal or informal? An intimate dinner spot or a must-see brewery? A meals truck or an area chain? You need to talk your spot’s character to your clients in order that they know precisely what to anticipate, so all of those elements will influence your web site design. However there are some commonplace components. that you just’ll need to embody regardless.
So we’ve rounded up 13 restaurant web site design examples of those necessities, together with nice branding, intuitive navigation, and a lot extra. Have a look.
1. Mida
Mida is an Italian restaurant in Boston’s South Finish with wonderful pasta dishes, an important wine record, and an ambiance that’s, fairly merely, cool. The web site design matches this completely.
The shadowy Millennial pink background, the smooth sans serif font, the intriguing {photograph}. The impact is cool and clickable, which is right for a restaurant seeking to get reservations and on-line orders.
2. Bennett’s
In case you’re pondering interesting model design is only for cool or upscale eating places, let’s take a look at Bennett’s. This sandwich store is situated in Kennebunk, Maine, with extra places in New Hampshire, Maine, and Boston.
The road-drawn sandwich feels nostalgic, however the brand font is sweet and fashionable. The black-and-white can be a pointy backdrop for the sandwich images, and the enjoyable, vivid yellow accent. Plus, this works nicely for a sandwich place with a beach-town origin.
3. Shake Shack
Shake Shack is a big fast-food chain with a younger, fashionable really feel. Its web site shade scheme is just like Bennett’s: black and white with a vivid, featured inexperienced.
Shake Shack’s web site additionally options its menu—which most searchers are on the lookout for—proper on its dwelling web page.
The images are detailed and present all the pieces on the burgers and sandwiches, and proper beneath every merchandise has a full description, together with all allergen data. That is nice, but it surely isn’t only for massive chains or franchises. Together with this data is essential for serving a ton of individuals successfully and safely, so make it simple for everybody with meals restrictions to determine which objects in your menu work for them.
4. Union Sq. Donuts
One non-negotiable design factor on your restaurant web site (actual property web sites too!): images. 45% of restaurant patrons say they particularly search for meals images on restaurant web sites, and 36% say disappointing meals images discourages them from visiting a restaurant.
These don’t should be tremendous fancy or staged, however the meals must look wonderful. Right here’s how Union Sq. Donuts does it.
Scrumptious, donut-y perfection.
5. Founding Farmers
Founding Farmers is a Mid-Atlantic chain of farm-to-table eating places that originated in D.C., therefore the adorably punny title. The eating places characteristic recent meals with domestically sourced components and a concentrate on brunch. Much more, Founding Farmers is majority farmer-owned, sustainably operated, and intent on giving again to its communities.
This human-first focus is front-and-center within the hero part video.
The video frames the expertise from begin to end with individuals—a diner strolling within the door, prep cooks cooking and plating, and a server going above and past with a takeout order. A superb solution to talk to potential patrons the feel-good middle of this native chain.
6. The Misplaced Kitchen
The Misplaced Kitchen is a small, boutique restaurant opened by Erin French that exploded in the previous few years. It’s far more than simply the restaurant now—it’s a BnB, a small items retailer, cookbooks, and even a TV present. The web site communicates this nicely, with out shedding sight of the model.
The comfortable off-white backgrounds and deep grey fonts. The straightforward design. And see the muted bucolic images flanking the brighter, extra colourful shot of Erin French. This retains the center of the restaurant, now the model, on the middle.
7. Giusto
Your restaurant doesn’t have to have a celeb chef or a TV present to have the ability to characteristic your distinctive promoting factors. Perhaps it’s a selected one-of-a-kind dish, possibly it’s the placement, possibly it’s the household custom. No matter makes your house particular must be highlighted in your web site.
Giusto does this rather well. The restaurant has a small indoor part and a big, open-air bar and bar seating on a deck overlooking Newport, Rhode Island’s harbor. This photograph is, after all, on its homepage.
8. Pizzeria Beddia
Having a unique historical past, location, or focus is nice (particularly on your about us web page). However generally what makes your restaurant particular will be extra frequent: farm-fresh meals, an area connection, a sluggish, handmade specialty.
This nonetheless deserves high billing in any restaurant web site design.
Right here’s an instance. Pizzeria Beddia, situated in Philadelphia, showcases its handmade pizza and the method proper on the homepage.
It appears scrumptious. Bonus factors for the banner promoting the schedule change, too.
9. Insurgent Insurgent
In case your restaurant has been featured within the press or obtained any awards, this could go in your web site. Relying in your model, this may very well be a photograph, a hyperlink, or a badge in your homepage.
Insurgent Insurgent is a pure wine bar in Somerville, Massachusetts that manages to share its achievements prominently with out breaking out of its hipster-y character.
Insurgent Insurgent celebrates its James Beard award with a easy banner—letting everybody know, however not gushing or getting uncool.
10. Condesa
Each time I’m visiting a restaurant web site (or any web site, for that matter), I’m on the lookout for one thing. A menu, hours, social hyperlinks, a reservation. That’s why that you must prioritize simple navigation by yourself web site.
I like how Condesa, a Mexican restaurant in Philadelphia, accomplishes this with out the design wanting utilitarian or boring.
The left revolves by a gallery of restaurant images, and the daring pink on the correct has all the data you want, together with a CTA to ebook a reservation and one other to order takeout. Good and straightforward.
11. Rose Meals
Rose Meals additionally makes use of vivid colours to indicate off its model character. Situated in Portland, Maine, this restaurant described itself throughout the web as a house-made bagel store that includes sandwiches and traditional Jewish deli fare.
As a result of the main focus is on classics, Rose Meals leans into retro fonts and kitschy line drawings and contains only a few images. The impact? Based mostly on the small store’s weekend waits and 20k Instagram followers, it really works.
12. Uni
One of many the reason why a restaurant web site is so necessary to get proper is as a result of it’s typically your potential buyer’s first interplay along with your band. You need to embody all the fundamental data, in addition to allow them to know what to anticipate once they go to you IRL.
Right here’s an important instance from Uni, an izakaya in Boston.
The texture of the web site is smooth, darkish, intimate, and crowded (in a comfortable approach). That is precisely what Uni looks like inside.
13. Woman & the Goat
Some eating places have a number of places which might be almost similar. However others have a number of places with distinct personalities. If that’s your restaurant, ensure that to convey this in your web site. Woman & the Goat does this nicely.
The inside of the Los Angeles location is mild and ethereal with plenty of pure daylight and greenery. The Chicago location is darker and moodier with deep wooden tones, black accents, and an ornate bar. The web site options images highlighting the enchantment of every location’s ambiance, in addition to the identical scrumptious meals.
Ensure your restaurant web site design delivers
Your restaurant’s web site is one other factor of your buyer expertise, so benefit from that chance. You need to provide the identical high-quality service, share the identical data, invite the identical perfect clients, and begin forming that relationship straight away.
The restaurant web site design examples above provide tons of nice concepts for inspiration, and some repeat necessities. Right here’s a fast run-down of the weather you must concentrate on to verify your restaurant web site as efficient as potential:
- Clear location or places
- Straightforward-to-access menu
- Interesting branding
- Contact data
- Excessive-quality images
- Reservation CTA
- Order on-line CTA
- Awards and press
