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Are your Instagram posts getting sufficient Likes and feedback? If you’re advertising on Instagram, driving genuine natural engagement needs to be a prime precedence.

Positive, you might be creating superior content material. But when nobody is Liking or commenting on it, there’s likelihood your account will fall by the cracks. Subsequent factor you realize, you’re struggling to get prospects from Instagram, and your funding merely goes to waste.

On this information, we present you precisely what to do to provide your Instagram engagement fee a much-needed increase. Let’s dive in.

Desk of contents

What’s Instagram engagement?

Instagram engagement refers to a measure of how individuals are interacting together with your content material. It considers particulars reminiscent of your follower depend together with interactions reminiscent of likes, feedback, saves and shares. This metric helps you gauge how properly your content material resonates together with your viewers.

The best way to calculate your Instagram engagement fee

To calculate your Instagram engagement fee, you’ll want to have a look at the full variety of content material interactions. This consists of Likes, feedback, shares, Story replies and saves. Then use the components beneath to calculate.

Engagement fee = (Complete interactions/Impressions) x 100

What is an efficient engagement fee on Instagram?

In keeping with the newest Instagram stats, posts sometimes get a median engagement fee of 0.98%. So something round this quantity needs to be protected. That mentioned, you’d ideally need to shoot for a better engagement fee than the platform common.

13 suggestions to enhance your Instagram engagement fee

Now it’s time for the enjoyable half. The next suggestions will present you methods to get extra Instagram engagement.

1.     Truly have interaction together with your viewers

We’re beginning this record off straightforward. To drive extra engagement out of your followers, you could work together with them. Social media isn’t a one-way road. If you wish to construct an engaged viewers, you could acknowledge your followers. Keep in mind, each remark you get means somebody took the time to cease, have a look at your submit and share their ideas. In spite of everything that, why wouldn’t you reply?

If you wish to construct up engagement, know that it takes time and you could begin conversations on posts aside from your personal. Asking questions, responding to feedback and replying to Tales are among the few methods to have interaction extra together with your viewers.

With remark threading, it’s even simpler to know which of them you’ve missed in your posts. To not point out, Sprout Social’s Sensible Inbox enables you to simply examine off feedback you’ve already responded to.

Sprout's Smart Inbox window showing different Instagram comments

As your account begins to develop and also you get extra feedback, you may not have the ability to reply to everybody. However that doesn’t imply it’s best to quit totally. You’ll be able to nonetheless Like feedback or simply attempt to reply to as many as potential.

As an illustration, Canva has over 1,000,000 followers on Instagram. The model offers with lots of of feedback on its posts, so it’s not at all times viable to answer to each single remark. Nonetheless, it takes time to answer feedback that ask questions or convey up an vital characteristic.

Canva responding to different comments on an Instagram post


2.     Copy your top-performing posts

What works for you may not work for another person. Check out your previous months’ best-performing posts. Is there a typical theme amongst your prime performers?

For instance, you may discover that pictures with shiny and daring colours get a ton of Likes. Or possibly individuals are participating extra with Reels which have music within the background.

Use our Instagram dashboard to seek out your top-performing posts. Then search for commonalities between the posts and attempt to incorporate extra of them sooner or later.

3.     Use Instagram Tales to your benefit

Instagram presents loads of stickers that make it straightforward to drive engagement by Tales. Each time somebody engages with these stickers, it counts towards your engagement.

Use these stickers to conduct polls and quizzes or get your followers to ask you questions. See how Residing Stone Building creates a easy ballot asking individuals to vote in the event that they just like the renovation work. You could possibly make it extra enjoyable and aggressive by asking individuals to guess the proper reply to a query.

Instagram Story from Living Stone Construction showing before and after pictures of rennovation and a yes or no voting sticker

The query sticker is ideal for internet hosting an AMA (Ask Me Something) session. You’ll then have the ability to share a sequence of Tales answering these questions.

One of many newest Instagram tendencies entails utilizing the “Add Yours” sticker. Use this sticker to begin a problem and get individuals to have interaction together with your model. Share a immediate and encourage individuals to take part in your problem by including their very own content material.

4.     Promote throughout networks

It goes with out saying that the viewers in your Fb Web page may not be the identical because the viewers in your Instagram account. Chances are high that a few of your Fb viewers is on Instagram, however they only don’t know that you just exist there but. Don’t be afraid to sprinkle some cross-network promotional posts to encourage extra followers.

5.     Be strategic with Instagram advertisements

When Fb added Instagram into their Adverts Supervisor, new focusing on prospects opened up. Positive, you possibly can increase a submit or promote your account, however it’s vital to be extra nuanced and strategic about it.

Benefit from the customization through the use of retargeting and customized audiences. As an illustration, for those who go to a furnishings retailer web site like Pottery Barn, you’ll begin to get advertisements from different furnishings shops. After looking round for a bookshelf, we discovered the next advertisements from different manufacturers that promote furnishings.

two Instagram ads - one showing wicker flower pots from alpenstock handicraft and the other showing coffee table sets from esvee atelier

Customized audiences can come from many sources. However to begin, strive utilizing:

  • Your publication lists
  • Individuals who have visited your retailer
  • Those that bought out of your web site
  • Individuals who’ve engaged together with your Fb or Instagram accounts

From there, you’ll then have the ability to discover much more individuals much like any of the above audiences utilizing the lookalike viewers characteristic.

Getting accustomed to all of the Instagram promoting choices will put you forward of your opponents. And retargeting will additional assist you enhance conversions and decrease your advert prices.

6.     Create extra short-form video content material

Guess what we discovered within the 2022 Sprout Social Index? Quick-form video is probably the most participating kind of in-feed social content material. Meaning your Instagram content material technique wants to vary course. And the main focus ought to shift to creating extra short-form movies.

Sprout Social Index™ infographic showing the most engaging types of in-feed social content

In different phrases, Reels are your greatest good friend for reinforcing your Instagram engagement. Who is aware of? It would even be simply the factor you could go viral on Instagram.

Create Reels displaying how-to suggestions and tips or behind-the-scenes processes, for example. Reels will be informational as properly, offering a fast record of issues individuals may need to know. See how Drunk Elephant creates a Reel itemizing some the explanation why a sure product is nice.

Instagram Reel from Drunk Elephant showing a hand reaching into an orange and white box for a product named C-Firma Fresh Day Serum


7.     Profit from the Collab characteristic

Instagram not too long ago launched a characteristic enabling customers to create Collab posts with different customers. A Collab submit reveals up within the Feeds of each of your followers, which means an opportunity to garner greater engagement. So take advantage of this characteristic to collaborate with influencers, trade leaders and model companions.

an Instagram Collab post from honestkitchen and thewestwillow showing a black dog sleeping on a tan couch next to a box for "Turkey & Fish Recipe"


The Sincere Kitchen commonly creates Collab posts with pet influencers to advertise its human-grade pet meals. This permits the model to get its merchandise in entrance of a large and related viewers i.e., the pet influencer’s followers. As anticipated, these posts have managed to garner lots of of 1000’s of Likes and feedback.

8.     Give sneak peeks and hints

Followers adore it whenever you allow them to in on a secret. Even when they’re public posts, giving sneak peeks and hints of recent releases makes the viewers suppose they’re a part of a particular group. It entices them to guess what’s happening and encourages them to revisit the profile to see if there’s been an announcement.

Take a look at how Fourth Ray Magnificence shares a teaser for an upcoming product with out giving an excessive amount of away. The Reel offers a brief close-up shot of the brand new product. And the caption solely offers a touch by together with a cherry emoji.

Instagram Reel from Fourth Ray Cosmetics showing a close-up of a red lip product and a caption with a cherry emoji and a #comingsoon hashtag


9.     Write captions that drive engagement

Your Instagram captions provide the excellent alternative to incorporate a name for motion. On this case, the motion would contain some kind of engagement. For instance, asking a query in your caption would encourage your followers to share their solutions within the feedback. Or you might share a immediate that may make them need to share their expertise or ideas by commenting.

For instance, Pottery Barn shares a carousel submit showcasing completely different stool and pendant pairings for a kitchen island. It then asks followers to vote for his or her favourite within the feedback. Evidently, the submit managed to rack up loads of feedback from enthusiastic followers who needed to vote.

Instagram carousel post from Pottery Barn showing a homely white and brown themed kitchen with an island in frame and a caption that asks people to vote for their favorite below


10.  Put up your content material at the most effective instances

Use our Instagram analytics to seek out out when the most effective time to submit is for you. You need to submit when most of your followers are on-line and fascinating on the app. Even with the most effective photograph and wittiest caption, you might nonetheless miss out on engagement for those who’re posting on the fallacious hour.

We did some analysis into the greatest instances to submit on Instagram, and right here’s what we discovered for Instagram.

heatmap of global engagement showing the best times to post on Instagram

However remember the fact that the precise timing could also be completely different in your account. Instagram enterprise accounts supply analytics that tells you when your followers are most energetic. Use this data to schedule your posts and release your time to have interaction with feedback. Alternatively, use Sprout’s ViralPost characteristic to robotically schedule your posts on the optimum time. This characteristic ensures that your Instagram posts exit at a time whenever you obtain probably the most engagement.

11.  Encourage buyer and worker posts

Use branded hashtags that will help you arrange user-generated content material. For those who have interaction in these hashtags and incorporate a UGC technique, extra individuals will take discover and start utilizing the hashtags, too.

Your workers will be your strongest advocates as properly. Their accounts give a extra private, unfiltered perspective of the corporate. Keep in mind, individuals like feeling as in the event that they’re in a secret membership. For those who reshare out of your workers, you’re providing views that your model usually wouldn’t supply.

12.  Host a enjoyable giveaway contest

Who wouldn’t need to win free stuff? That’s precisely why social media giveaways are so nice for reinforcing your Instagram engagement. They get individuals to have interaction together with your model in a means you’ve by no means seen earlier than.

Whether or not the competition entails commenting, sharing or contributing a narrative–you get to drive engagement both means.

That mentioned, your giveaway contest have to be strategic and intentional. Make sure that to design the principles holding your objective in thoughts i.e., boosting engagement. Furthermore, the prize needs to be engaging; it needs to be useful sufficient to get individuals to take part.

For instance, Fenty Magnificence hosted a Recreation Day Giveaway for an opportunity to win two tickets to the Championship Recreation. The model would cowl the price of flights, resorts and floor transportation. As you possibly can anticipate, this submit noticed greater than 17k Likes and nearly 18k feedback.

Instagram post from Fenty Beauty promoting a game day giveaway and highlighting the contest rules in the caption


13.  Enhance your Instagram hashtags

It’s a widely known incontrovertible fact that utilizing the correct hashtags helps you develop your attain. However with that elevated attain comes a larger likelihood of boosting engagement. The extra individuals see your content material, the upper the prospect that they’ll have interaction with it.

Use related and area of interest hashtags that can allow you to faucet into the correct viewers. The objective is to get Instagram to point out your content material to customers who’ve proven an curiosity in subjects associated to that hashtag. So when these customers see your content material, they’re more likely to test it out and have interaction.

Why engagement fee issues on Instagram

So what’s the massive deal about Instagram engagement? Take a look at these key advantages of getting engagement fee on Instagram.

Enhance platform visibility

The Instagram algorithm makes use of a number of components to rank and show content material. Whereas relevance is one essential aspect, engagement is one other main consideration. Even amongst related content material, posts that see tons of engagement usually tend to present up in a consumer’s Discover. So having engagement fee is important to enhance your visibility on Instagram.

Appeal to a brand new viewers

With greater visibility comes an elevated likelihood of attracting a brand new viewers. Instagram will sometimes present your content material to people who find themselves probably to be all for it. If these customers like your content material sufficient, they could need to take a look at your profile and even comply with you. In different phrases, engagement fee could assist you develop your Instagram following.

Enhance credibility

To the common Instagram consumer, a submit that has tons of engagement means different individuals are having fun with it. As such, good engagement serves as social proof and displays positively in your model authenticity. Individuals could really feel extra comfy trusting your model as a result of so many others are participating with it.

Begin rising your Instagram engagement

The following pointers will provide you with a much-needed engagement increase on Instagram. However a one-off spike in engagement numbers isn’t sufficient. Ensure you’re following the following tips persistently to take care of excessive ranges of engagement.

Sprout’s Instagram integration will assist you get began by managing all of your feedback in a single place in a Sensible Inbox, releasing up time so that you can deal with enhancing your Instagram engagement.

13 Methods to Improve Your Instagram Engagement Charge