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Questioning what to submit on Instagram?

This text provides you 16 Instagram submit concepts you need to use at this time. Examples under!

Most of you already know we constructed the Submit Planner app to be a neverending supply of content material for Instagram, Fb, LinkedIn, Pinterest, Twitter and extra.

Nicely… we additionally wrote this text so you possibly can shortly seize 16 Instagram submit concepts will get your followers double-clicking your pics TODAY.

However honest warning: Utilizing these concepts may get you A LOT extra followers and extra engagement! 🙀😂

What to Submit on Instagram: 16 Easy Concepts with Examples

Instagram is beloved as a result of it helps individuals inform their tales by way of photos and movies.

Do you know the common engagement charge for an Instagram enterprise account with lower than 10,000 followers is sort of 2%?


This implies engagement potential on Instagram is thru the ROOF!

So what you are promoting needs to be getting a bit of that “engagement pie.”

If you’d like the EASIEST answer, head over to Submit Planner and take a look at the Viral Images characteristic for Instagram. You need to use it to search out top-performing pictures on any subject.

You can too use our new Content material Studio to create and customise your individual unique photos!

This submit will train you:

(May your Instagram content material use extra consistency? Schedule your posts on the proper days and occasions by first making a free Submit Planner account!)


Here is what to Submit on Instagram

All these Instagram submit concepts may be utilized to your feed posts and your tales!

1. Your small business’s merchandise in use

IMG-0366A strong technique to inform your organization’s story?

Submit pictures or movies of your product utilized in the true world.

This helps viewers think about themselves utilizing your product in motion.

The identical factor goes for a service, you possibly can present what your organization does step-by-step to ship on what your prospects pay for!

With exhibiting your product in use, keep in mind to not overdo it (you wish to sprinkle one of these submit each from time to time.)

2. Behind-the-scenes

Extra & extra companies are sharing pictures taken behind the scenes.

These photos work nice for offering an genuine voice in your model.

Listed below are some examples of behind-the-scenes content material:

  • A mission you are engaged on (video, eBook, course)
  • An organization assembly
  • Your work set-up
  • Issues happening earlier than an interview

Here is an instance from on-line enterprise coach Louise Henry:


If it is a feed submit, remember so as to add the finest Instagram hashtags in your trade! (Extra on hashtags later.)

Behind-the-scenes is all about authenticity and is a implausible technique to present a unique facet of your model.

3. Selfies

IMG-0367Okay, I do know you already know this one!

Selfies are throughout social media, and for an excellent motive!

They’re easy and may be taken anyplace.

selfie is all about the fitting angle!

We even have a complete article about the right way to take implausible selfies that may rake in additional engagement, test it out!


Let’s say your creativity gauge is working low, and also you want concepts for FUNNY Instagram posts.

Instagram quotes may be simply what you want.

Yow will discover quotes throughout social media to share.

However strive Submit Planner’s content material library if you wish to do it quick AND effectively.

Right here, you’ll find all the perfect quotes you’d presumably want.

Which means it is not simply humorous quotes, there are additionally deep and inspirational quotes.

One other great point?

Quotes may help what you are promoting web page break up monotonous content material.

Quotes get a few of the strongest engagement on Instagram, so remember to have them in your Insta tales as properly!

5. A social trigger

Many people imagine in one thing that is larger than ourselves.

In relation to social causes, sharing them along with your viewers is a implausible technique to present what you are promoting is concerned with a constructive change.

IMG-0368Consider a trigger you care about and point out what your organization is doing to contribute to its success.

Invite followers to hitch the trigger and educate them on what it is all about!

6. Video

Social media is a fast-paced medium.

Video is handled otherwise relying on which social media platform you are on.

However Instagram solely permits 3-60-second movies.

As an example your video is 30 seconds.

In that timeframe, it’s essential to seize consideration, hold consideration, and discover a technique to elicit engagement.

  • “Grabbing consideration” is when you have got a “scroll stopper” within the first 3-seconds of your video.
  • “Protecting consideration” is when you have got video cuts, subtitles, and attention-grabbing content material your common follower will LOVE.
  • “Elicit engagement” is when an Instagram caption asks for engagement or the content material has a “wow” issue that invitations it.

7. Hyperlapse content material

The Instagram Hyperlapse app permits you to seize spectacular, time-lapse video with simply the push of a button.

IMG-0369Listed below are some niches that would profit extremely from Hyperlapse content material:

  • Outdoor
  • Cooking
  • Images
  • Artwork
  • Automotive
  • Expertise
  • Journey

And these are simply to call a couple of! You should definitely get artistic in YOUR trade.

8. Throwback Thursday or #TBT (solely on Thursdays!)

Thursdays are when Instagram customers share photos from the previous.

They might be pictures from when your organization was simply beginning out or photos from enjoyable firm events of yesteryear.

Don’t overlook to make use of the hashtag #TBT or its variations:

  • #Throwbackthursday
  • #Throwbackthursdays
  • Throwbackthursdayy

This fashion, your submit reveals up on the hashtag web page!

9. Humorous Images & Memes

Among the BIGGEST influencers and corporations use memes to get some laughs out.

IMG-0372Humorous pics assist lighten the temper & will painting what you are promoting as an organization with coronary heart (and a humorousness in fact!)

Let’s face it:

If you consider “companies,” you do not all the time consider “comedy.”

So including comedy is the PERFECT technique to stand out!

Your Instagram account will really feel enjoyable & light-hearted if you additionally sprinkle in a couple of memes.

Take into account making a meme about what you are promoting, product, or trade.

You need to use Canva without spending a dime to create memes (which additionally integrates with Submit Planner).

Be looking out for fashionable meme photos by shopping your Instagram discovery feed.

10. A sneak-peek

Releasing a brand new product or characteristic quickly?

Tease your viewers with it!

Let’s face it, film trailers get us excited, and the anticipation makes us wish to TELL our buddies.

Your sneak-peek generally is a quick video or a picture that claims slightly concerning the new product or characteristic.

Having a date for when it’ll be launched is an effective way to achieve consciousness and even get pre-orders.

11. Do a month-to-month problem

Consider doing one thing completely different EACH day.

Perhaps like a 30-day images problem!

For instance, for those who have been a health influencer, you possibly can do a 30-day food regimen problem the place you submit your progress and the way you feel in your tales.

Here is an instance of a month-to-month problem, a clear consuming one:


12.Tutorials and how-to’s

In case you’re in enterprise, it means you have got experience in one thing.

If you already know one thing properly, another person most likely would not understand it in addition to you do.

Tutorials are an effective way to share worth with viewers members.

To not point out it attracts regular engagement like individuals asking questions and tagging their buddies.

For instance, for those who’re a health coach, you possibly can submit movies of the right way to correctly do sure workouts.

Keep in mind to interrupt it down step-by-step to maintain it easy.

13. Do a development

Social media is DRIVEN by tendencies.

Each month…scratch that...EVERY WEEK, one thing massive is trending.

If you leverage tendencies, it may be the proper VIRAL hit your Instagram enterprise web page wants.

Traits may be:

  • Challenges
  • Video concepts
  • Information tales
  • Merchandise

Discovering trending content material is tremendous straightforward with Submit Planner’s content material library. Filter by trade, and browse what everyone seems to be speaking about!

Screenshot 2021-10-22 at 22.34.3914. Consumer-generated content material (UGC)

UGC is if you repost content material that your followers posted associated to your model.

86% of manufacturers are utilizing UGC of their advertising technique.

Your prospects are a few of your BEST advocates.

So utilizing UGC opens the door to impactful posts.

Here is a UGC instance from Starbucks:

IMG-0374You should definitely incorporate UGC to assist emphasize your product (particularly after you have accomplished a product “in motion” submit).

15. Instagram Reels

Instagram Reels was rolled out in the summertime of 2020.

This characteristic is a fair SHORTER technique to share movies, lasting as much as 15-seconds.

Reels allow you to:

  • Document a number of quick movies
  • Velocity up or decelerate your clips
  • Add music from Instagram’s music library

Why use reels?

They’re a fair faster method for what you are promoting to share info and particularly leisure.

To not point out, it is also versatile.

Reels are within the “reels” part of your Instagram web page however may also be posted to your tales AND feed.

Listed below are different advantages of Instagram Reels:

  • Reels with tons of engagement get pushed to the Instagram Discover web page the place it may get EXPONENTIAL attain.Additionally they seem bigger on the discover web page than feed posts do.
  • They’re very straightforward to repurpose and share on different platforms by saving the video.

16. Transformations

If what you are promoting has helped many individuals, sharing a change can encourage individuals to work with you.

In different phrases, a change reveals the RESULTS you possibly can produce.

You may see this lots with coaches within the health area of interest and gurus of all types.

Transformations are a type of a case research.

In your caption, write about the place your buyer was at first and the outcomes they completed ultimately. Additionally, point out what YOU did to get them there!

Ought to I add hashtags to my Instagram posts?


Utilizing hashtags is among the BEST natural strategies to unfold your content material to MORE individuals.

In response to WordStream, it is best to use about 11 related hashtags per submit.

Additionally, don’t use too many broad or over-popular hashtags as a result of your submit can be drowned out by all the opposite customers!

Need extra Instagram hashtag gold nuggets?

Try our article about Instagram hashtags for companies for deeper inside scoops on the right way to use them.

What ought to I submit on my Instagram highlights?

We have coated some nice Instagram submit concepts for Instagram feeds and tales — however Instagram Highlights have some finest practices too.

If you do not know already, Instagram highlights are a sequence of tales you possibly can group right into a class in your Instagram web page.

They appear like this:

5086156Submit your finest tales in classes in order that it is easy for customers to have a look at them.

That is what makes highlights nice.

Not everybody will see your tales throughout the 24-hour timeframe.

However everybody can see your highlights ANYTIME!

And by the best way…


In case you browse many manufacturers, you may discover that they add Instagram spotlight covers to symbolize every class.

(These are sometimes simply mini graphics.)

This offers your web page a BRAND really feel.

Yow will discover Instagram covers on Pinterest and different web sites with only a Google search.

What are good occasions to submit on Instagram?

There’s a button that claims “insights” in your profile.

Instagram Insights lets you already know the web exercise of your followers.

Be aware of peak hours when your followers are on-line, and submit content material at these energetic timeframes.

However are there universally “finest” posting occasions?

Form of.

Nonetheless, tailoring your posting time to YOUR viewers is the really finest posting time!

In case you’re working a enterprise, I can wager my proper foot that you simply get busy infrequently.

With this actuality, scheduling your content material is your finest wager (critically!).

With that mentioned, let’s focus on how we are able to schedule Instagram content material persistently.

How can I schedule my Instagram posts simply?

Your Instagram content material may be scheduled utilizing a social media scheduling device like Submit Planner!

It is not simply the “bulk submit scheduling” characteristic and even the “content material library” that makes it wonderful.

It’s additionally the truth that Submit Planner permits you to save Instagram profiles and group them so you possibly can acquire inspiration sooner or later!

And if what you are promoting is on different social platforms, Submit Planner can submit to these too.

And guess what?

Beginning with Submit Planner is as straightforward as making a free account!

16 Easy Concepts with Examples