On the lookout for the newest and best social media statistics for 2023? We’ve compiled essentially the most invaluable insights for every platform so you will get an concept of which channel or traits to concentrate on this yr.

Use this social media information on viewers demographics, utilization, and behaviors to tell your advertising and marketing and social media technique for the yr forward.

A be aware on sources: We’ve collected these social media stats from third-party surveys, whitepapers, and experiences from the platforms themselves. All for digging deeper? Begin with Hootsuite’s International State of Digital 2022 Report.

Supply: Hootsuite’s Digital Developments Report 2022

Supply: Hootsuite’s Digital Developments Report 2022

Supply: Hootsuite’s Digital Developments Report 2022

Social media promoting statistics

Wish to dive deeper into social promoting? Learn extra insights in Essential Social Media Promoting Stats.

Instagram statistics

Customers

Demographics

Supply: Statista

Utilization

Supply: Hootsuite’s Digital Developments Report 2022

Manufacturers

On the lookout for much more Instagram advertising and marketing stats? Have a peek at 35 Instagram Stats That Matter to Entrepreneurs in 2023.

Fb statistics

Customers

Supply: Hootsuite’s Digital Developments Report 2022

Demographics

Utilization

Supply: Hootsuite’s Digital Developments Report 2022

Manufacturers

Supply: Statista

If you wish to get forward of the social commerce recreation, try our Information to Getting Began with Social Commerce or much more Fb stats.

TikTok statistics

Customers

Supply: Insider Intelligence

Supply: Statista

Demographics

Utilization

Supply: Insider Intelligence

Manufacturers

Are your TikToks ticking all of the engagement containers? Stage up your TikTok data with 23 Essential TikTok Stats Entrepreneurs Have to Know in 2023.

Twitter statistics

Customers

Supply: Statista

Demographics

• 38.5% of Twitter’s customers are aged 25-34
• Solely 6.6% of Twitter’s customers are aged 13-17
• Worldwide, Twitter’s viewers leans extra male, with 56.4% of the platform’s demographic figuring out as male. 43.6% of Twitter’s viewers identifies as feminine
• 33% of People who use Twitter have a faculty diploma

Utilization

Supply: Insider Intelligence

Manufacturers

Observe this hyperlink for much more Twitter stats.

YouTube statistics

Customers

Demographics

• 80% of oldsters say that their kids (beneath 11) watch YouTube
• 54% of YouTube customers are male, and 46% are feminine
• YouTube is hottest in India, intently adopted by the US and Indonesia
• The video platform is utilized by 95% of US teenagers, making it the hottest social media platform amongst Gen Z

Supply: Pew Analysis Heart

Utilization

Manufacturers

Want extra YouTube stats in your life? Take a look at 23 YouTube Stats That Matter to Entrepreneurs in 2023.

LinkedIn statistics

Customers

Demographics

• Over 194 million People use LinkedIn, making the nation the highest person charge on this planet
• Finland has one of many lowest LinkedIn utilization charges, with solely 1 million folks on the platform
• Practically 60% of LinkedIn customers are between the ages of 25 and 34, whereas customers aged 55+ solely make up 2.9% of the platform’s viewers

Supply: Statista

Utilization

Manufacturers

For those who’re after much more juicy LinkedIn stats, have a learn by means of LinkedIn Statistics Entrepreneurs Ought to Know.

Pinterest statistics

Customers

Demographics

Supply: Statista

Utilization

Manufacturers

Take a look at extra hair-raising Pinterest stats with our weblog on Pinterest Statistics That Matter to Entrepreneurs.

Snapchat statistics

Customers

Demographics

Supply: Hootsuite’s Digital Developments Report 2022

Utilization

• On common, customers spend slightly over 3 hours monthly on Snapchat
• Surprisingly, Snapchat is the one channel that doesn’t maintain its person base solely, which means that Snapchat’s viewers can also be scrolling by means of different channels
• 59% of Snapchat customers go to the app each day
• In 2022, each day common time spent for customers aged 35 and older watching Exhibits and writer content material elevated by greater than 40% year-over-year

Manufacturers

Need extra Snapchat stats in your life? Learn Snapchat Stats That Matter to Social Media Entrepreneurs subsequent.

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