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Traditionally, when the climate heats up, on-line gross sales settle down as consumers spend extra touring, eating out, and usually having fun with the good outside.

All of which signifies that if you happen to’re going to drive gross sales throughout the summer time months, you’ll be able to’t afford to take a seat again and watch for consumers to come back to you.

As a substitute, your advertising and marketing wants to choose up the slack by reaching new audiences, nurturing current prospects, and selling engaging affords.

With that in thoughts, we’ve rounded up 17 of our favourite summer time advertising and marketing concepts, segmented by month and backed up by examples from real-world manufacturers and retailers.

Use them to encourage your individual summer time marketing campaign planning…


7 Wonderful Summer season Advertising Concepts

1. Faucet Into Consciousness Days & Causes

In case you’re ever wanting advertising and marketing concepts, consciousness days and causes might be the right inspiration. They will let you piggyback on a wider dialog, serving to you generate some much-needed model consciousness.

Luckily, there’s by no means any scarcity of “nationwide days,” which translate into good ecommerce holidays. Some are centered on campaigns for social good, whereas others are fairly frivolous or fully ridiculous. In summer time alone, you’ve received:

  • World Oceans Day (eighth June)
  • World Refugee Day (twentieth June)
  • Worldwide Joke Day (1st July)
  • Nationwide Ice Cream Day (third Sunday in July)
  • Nationwide Lasagna Day (twenty ninth July)
  • Friendship Day (fifth August)
  • World Elephant Day (twelfth August)

And people are only for starters—truthfully, there are tons of of these items. Clearly, not all will likely be related to your model.

What’s extra, some seemingly don’t justify any greater than a throwaway social submit, whereas others are huge occasions deserving of a complete marketing campaign.

You (most likely) don’t have to commit an entire month of selling exercise to Nationwide Lasagna Day, whereas if you happen to’re going to hitch the dialog round a weighty topic like World Refugee Day, you actually need to justify your involvement. 

In any other case you’ll come throughout as crass and opportunistic.

For an instance of how one can get it proper, check out how Durex teamed up with Swedish pop star Zara Larsson to advertise protected intercourse within the run-up to World Aids Day:

Durex Summer Marketing IdeasThat’s a robust marketing campaign as a result of it’s straight related to Durex, and in addition as a result of Larsson has a observe report of talking out on points associated to sexual well being. It feels genuine.

2. Launch (& Promote) a Summer season Sale

There’s an apparent option to encourage gross sales throughout quieter instances of the yr—launch a sale.

In key markets throughout Europe and North America, it’s conventional to run some type of gross sales promotion throughout the summer time months. Right here in Denmark, gross sales usually run from the beginning of June till the tip of August, however these intervals range from one nation to a different. In France, as an illustration, gross sales intervals can solely run for a most of 4 weeks, with the precise dates dictated by particular person départements.

When you’ve discovered the logistics of when to run your sale (primarily based on guidelines and shopper preferences within the markets you serve), it’s time to unfold the phrase. 

E-mail advertising and marketing is without doubt one of the greatest methods to do that. With an ROI of 42:1, it could possibly generate a staggeringly excessive bang to your advertising and marketing buck if you happen to get it proper.

Litmus ROI Email Summer Marketing IdeasEven manufacturers that don’t sometimes supply reductions have been identified to run summer time gross sales (and promote them by electronic mail). Everlane is an efficient instance:

Everlane Summer Sale Summer Marketing Ideas(Supply: Actually Good Emails.)

The US clothes retailer launched its first ever summer time sale in 2020, selling the occasion by way of an electronic mail marketing campaign that highlighted how this wasn’t merely an on a regular basis prevalence:

Everlane Summer Sale Copy Summer Marketing IdeasThat gave the marketing campaign some actual shortage worth, which is all the time a good way to steer shoppers to take benefit.

3. Run a Summer season Social Media Competitors

Starved of consideration whereas your prospects bask in the summertime sunshine? Coax them again, whereas constructing consciousness amongst new audiences, by working a social media contest.

Importantly, competitions aren’t simply an efficient option to drum up some additional visitors and gross sales at a quiet time of yr. They’re additionally a improbable supply of user-generated content material, which is an absolute godsend for manufacturers. Certainly, four-fifths of shoppers say UGC extremely influences their buying selections, whereas only one in eight say the identical about content material created by manufacturers themselves.

Summer season picture contests might be an particularly good match for retailers promoting seasonal merchandise. 

Out of doors model Marmot offers us a terrific instance of this in motion. This summer time, it’s selling The Elevation Grant, a images competitors focusing on BIPOC creatives:

Marmot Instagram Post Summer Marketing Ideas

Picture Supply

Let’s take a second to take a look at all of the wins this affords Marmot:

  • It generates a bunch of UGC, which, as I’ve already talked about, performs an enormous half in influencing shopping for selections.
  • It’s latched onto a social situation that’s related to its trade, particularly the dearth of BIPOC illustration in outside images.
  • Its merchandise are straight related to the dialog, which suggests the marketing campaign doesn’t really feel pressured, insincere, or inauthentic.

4. Provide Seasonal Freebies

There’s no time of yr when folks don’t love “free stuff,” which suggests a seasonal giveaway is all the time a viable tactic.

However they are often significantly efficient in summer time (supplied your merchandise are the correct match). Why? As a result of persons are out and about anyway, so there’s a great likelihood they’ll be taking a number of footage. This, in flip, means it’s a good time to provide them free stuff they will showcase for you—and it’s best to always remember the worth of user-generated content material.

Giveaways aren’t simply an efficient summer time advertising and marketing concept for small manufacturers eager to get eyes on their merchandise; loads of huge names do it, too.

For example, Starbucks usually runs a summer time recreation providing its rewards members the prospect to win seasonal merchandize, free drinks, and a bunch of different prizes:

Starbucks Summer Game Giveaway Summer Marketing IdeasPicture Supply

Make these prizes significantly eye-catching or distinctive (or ideally each), and there’s a great likelihood folks will share them on social media too, which helps generate loads of model consciousness.

5. Replace Your Visuals for Summer season

Each season has its personal feel and look.

That’s the rationale northern hemisphere Christmas adverts are all about snow and roaring fires, slightly than sun-kissed seashores and palm bushes.

Clearly, summer time is not any totally different. So if you happen to’re going to get consumers within the shopping for temper all through the most popular months of the yr, your branding must resonate with how they’re feeling.

With that in thoughts, loads of manufacturers replace their social platforms and key touchdown pages to replicate the season. For instance, check out how vogue ecommerce retailer Fairly Little Factor gave its homepage a distinctly summery facelift:

Pretty Little Thing Summer Homepage Summer Marketing IdeasHowever updating your visuals for summer time is just related to attire retailers. No matter trade you’re in and whoever your viewers is, there are advantages to giving your web site a seasonal facelift.

Historically, pc video games are just about the antithesis of having fun with the summer time. In spite of everything, if you happen to’re enjoying a console recreation, you’re nearly definitely doing it inside, not in your sun-drenched backyard. But UK-based videogame retailer GAME nonetheless determined to replace its web site for summer time with a easy banner picture on the high of the homepage:

Game Summer Homepage Summer Marketing IdeasEach these examples reveal that there’s no have to do a complete rebrand to make your web site (and social channels) summer-ready. A change of background, or just a few well-placed summery photos, can do all of the exhausting be just right for you.

6. Use Summer season Emojis in Your E-mail Advertising

Assume “summer time” and any variety of photos spring to thoughts—ice cream; the solar; the seashore.

Luckily for us entrepreneurs, loads of these photos have their very own corresponding emojis, so why not use them in your electronic mail advertising and marketing?

Now, emojis aren’t for everybody—if you happen to’re working a regulation agency otherwise you construct tombstones, they’re most likely not a terrific match to your model. 

However they will positively work tremendous nicely for some companies. In reality, one examine claimed manufacturers that use emojis of their electronic mail advertising and marketing see a 56 % enhance in distinctive open charges.

Briefly, it seems that emojis may also help your emails stand out in your prospects’ more and more cluttered electronic mail inboxes.

Clearly, loads of manufacturers have already realized the summer time advertising and marketing potential of emojis. Right here’s a snapshot of three current emails I’ve acquired which have made good use of emojis within the topic traces:

Summer Subject Line 1 Summer Marketing IdeasSummer Subject Line 2 Summer Marketing IdeasSummer Subject Line 3 Summer Marketing Ideas

Nonetheless not bought on emojis? Strive a bit A/B testing. Take a subset of your prospects, break up it in two, then goal one group with an ordinary electronic mail and the opposite with precisely the identical electronic mail, however with a topic line containing an emoji or two.

If the emoji model has a better click-through fee, likelihood is your viewers appreciated it, so give them extra of what they need.

7. Converse to Client Want to Get Energetic

After they’re not having a barbecue or picnic in summer time, People are most more likely to spend their outside time going for a stroll or hike, based on the Nationwide Recreation and Park Affiliation.

National Recreation and Parks Association Outdoor Activity Summer Marketing IdeasSo there’s a transparent alternative all through the summer time months for any even remotely outdoorsy model.

UNIQLO is an efficient instance of such a model. On this electronic mail publication, the style large picked out a few of its high seasonal merchandise: 

UNIQLO The Great Outdoors Email Summer Marketing IdeasThis electronic mail works nicely as a result of it speaks to a typical shopper ache level throughout the hottest months of the yr: the will to really feel comfy whereas wanting trendy.

3 June Advertising Concepts to Encourage Your Campaigns

1. Have fun Your Dedication to LGBTQIA+ Points

June is Delight Month.

To be clear, that doesn’t imply it’s the solely month when it’s best to present your assist for the LGBTQIA+ group. In actuality, two-thirds of People suppose manufacturers ought to converse out on LGBTQIA+ points all year long

Nonetheless, it’s completely logical—and acceptable—to make Delight Month the point of interest of your year-round LGBTQIA+ campaigning efforts.

However what ought to these efforts seem like?

Whereas there’s no method that’ll work for each model, as a normal rule, your Delight Month promotions definitely shouldn’t be overly industrial.

(In different phrases: overlook about utilizing June to shift just a few rainbow T-shirts and tote baggage.)

As a substitute, attempt talking out about what you’ve executed to assist the LGBTQIA+ group, similar to customized image body model Framebridge did on this Delight electronic mail:

Framebridge Pride Month Summer Marketing IdeasAs you’ll be able to see, this article is one hundred pc centered on celebrating Delight and highlighting Framebridge’s half within the broader dialog.

The model additionally scores factors right here for demonstrating its assist for variety, inclusivity, and fairness all by the yr.

2. Assist a Good Trigger for Juneteenth

You most likely know that, as of 2021, Juneteenth (June 19) is America’s latest federal vacation.

Unsurprisingly, consciousness of the date has grown considerably because it was formally awarded vacation standing, with a 2022 Gallup survey revealing that 59 % of individuals knew “rather a lot” or “one thing” about Juneteenth (up from simply 37 % a yr earlier).

Juneteenth might be tough for manufacturers and entrepreneurs.

Chances are high you need to acknowledge the event. However you don’t need to supply empty phrases. And also you positively don’t need to look cynical, or such as you’re utilizing the vacation to drive gross sales.

Mavi Denims navigated these uneven waters efficiently with this marketing campaign, which highlighted the denim model’s assist for a great (and related) trigger:

Mavi Jeans Juneteenth Campaign Summer Marketing IdeasLike Framebridge’s Delight Month electronic mail, this article doesn’t attempt to promote us something—it’s solely designed to advertise Mavi Denims’ charity companion, The Heyward Home.

Regardless of this, Mavi nonetheless manages to reference its merchandise in a method that feels pure. This can be a key level, provided that three-fifths of shoppers really feel manufacturers ought to solely assist good causes that really relate to their enterprise.

3. Goal Father’s Day Buyers

Nationwide Retail Federation (NRF) analysis exhibits that three-quarters of People plan to rejoice Father’s Day (June 18), with the typical particular person set to spend nearly $200 on items.

Whereas greeting playing cards are the highest buy, there are alternatives throughout a number of classes. Over half purchase clothing-related items, the same proportion splurge on particular outings, and one-third select private care gadgets.

And with 43 % of shoppers buying Father’s Day presents on-line (greater than every other channel), the event is undeniably an enormous deal for ecommerce manufacturers and retailers.

Similar to with different key celebratory dates—suppose Valentine’s Day and Mom’s Day—top-of-the-line methods to spice up Father’s Day gross sales is to remind your viewers when the massive day is approaching.

That’s simply what sock and attire model Bombas did on this publication:

Bombas Fathers Day Campaign Summer Marketing IdeasWith one in three People admitting they “typically”, “all the time”, or “regularly” ship Father’s Day items late, there’s a great likelihood your prospects will recognize the reminder.

Even higher, this tactic naturally provides a way of urgency to your messaging, prompting consumers to behave rapidly or threat lacking the transport deadline.

Need extra inspiration? Try our roundup of June publication concepts!

2 July Advertising Concepts to Jog These Inventive Juices

1. Share (Related) 4th of July Messaging

From a US perspective, Independence Day is basically the one present on the town as soon as July rolls round.

In response to the NRF, 87 % of People plan to rejoice the vacation, forking out over $90 on meals purchases within the course of. What’s extra, one-third intend to purchase “patriotic gadgets” like flags, decorations, and attire.

Like every main vacation, you don’t need to say nothing on the 4th of July. On the very least, it’s best to most likely share a cheery “Blissful Independence Day” together with your (American) prospects.

However if you happen to’re in the correct area of interest, there’s an actual alternative right here to drive gross sales and income.

Take Inexperienced Chef, for instance. It’s a meal equipment supply service—and provided that meals is way and away the most well-liked Independence Day buy, the Fourth is probably going one of many greatest dates on its advertising and marketing calendar.

Check out how the model used the vacation to advertise subscriptions:

Green Chef 4th of July Campaign Summer Marketing IdeasNot solely is that this a extremely related supply, however the substantial money financial savings make it sound like a sufficiently huge deal to share on “America’s birthday”.

2. Have fun BBQ Season

In case you’re something like me, you don’t want a lot excuse to throw a barbecue.

However there’s no denying July is prime BBQ season, not least as a result of it’s comfortably the most well-liked option to rejoice Independence Day.

July How Consumers Plan to Celebrate Independence Day Summer Marketing IdeasSo if you happen to’re struggling for summer time advertising and marketing concepts, July is the perfect time to advertise one thing—something—that speaks to our love of outside grilling.

Which is precisely what Crew Man Crates did with this electronic mail (simply don’t look too carefully on the meals):

Mancrates Backyard Bash Campaign Summer Marketing IdeasThe most effective factor is, you don’t should promote cooking tools—or something food-related—to journey the barbecue bandwagon.

Attire; equipment; sun shades; outside furnishings; all these classes (and extra) might be simply squeezed right into a BBQ-themed marketing campaign.

Discover extra July publication examples.

3 August Advertising Concepts to Deliver Warmth Again to Your Campaigns

1. Capitalize on Again-to-College Purchasing

Whereas they’re not significantly summery occasions, again to highschool and again to school are two of the season’s greatest purchasing occasions.

Mixed, the 2 characterize an astonishing $135 billion of shopper spending, with back-to-school households forking out $890 on common—rising to $1,367 for faculty college students and their households.

And with high spending classes together with attire, electronics, and condominium furnishings, the back-to-school (and school) season affords large alternatives for a variety of manufacturers.

Skincare model Origins received in on the act by selling a reduction for college kids and academics, accompanied by this engaging topic line:

Origins Back to School Subject Lin e Summer Marketing IdeasThroughout the electronic mail physique, Origins clarifies that this low cost doesn’t solely apply to the back-to-school interval; it’s out there all yr spherical.

Origins Teacher and Student Discount Summer Marketing IdeasThis can be a good play, serving to to attract in academics and college students once they’re almost definitely to be searching for provides, whereas additionally encouraging them to return all year long.

And whereas providing a everlasting 15 % student-and-teacher low cost may appear unnecessarily beneficiant, it seemingly helps Origins construct longer-term buyer relationships—with 93 % of consumers saying they’d make repeat purchases from retailers providing engaging reductions.

2. Clear Out Summer season Inventory

By the point August rolls round, retailers face the actual risk of being caught with a bunch of unsellable seasonal inventory.

That’s an enormous concern, with overstocks costing the typical model 3.2 % of income—equating to a mixed annual lack of $123 billion for all North American retailers.

Whilst you can’t completely keep away from the chance of overstocks, you’ll be able to take steps to mitigate it by providing a horny low cost on older seasonal inventory, similar to Sunski did on this electronic mail:

Sunski Summer Sale Summer Marketing IdeasAlternatively, in case your outdated inventory is rather less seasonal than sun shades, you may be capable of filter out your warehouse with not more than some clever copywriting.

Brooklinen used this method to drive gross sales of its older bedding merchandise:

Brooklinen Summer Overstock Sale Summer Marketing IdeasFairly than providing an aggressive low cost, Brooklinen merely positioned these merchandise as “fan favorites” that may solely be out there for a short while.

Not solely does this make the chosen merchandise really feel extra fascinating, nevertheless it additionally compels consumers to take motion by urgency and scarcity-infused messaging.

3. Present Summer season/Fall Product Suggestions

It would sound counterintuitive, however one of many smartest summer time advertising and marketing concepts is to start out selling fall-friendly merchandise.

Particularly if you happen to’re in a extremely seasonal area of interest with fast-moving developments.

Vogue is a major instance, with manufacturers usually utilizing August to suggest merchandise which are related to each summer time and fall.

That’s exactly what Abercrombie & Fitch did with this electronic mail topic line:

Abercrombie _ Fitch Subject Line Summer Marketing IdeasThe entire concept of “inter-seasonality” continued throughout the electronic mail physique, by which Abercrombie & Fitch highlighted a few of its high “year-round favorites”.

Abercrombie _ Fitch Fall Layers Summer Marketing IdeasThis technique works nicely as a result of it helps the model’s viewers really feel forward of the curve—like they’re getting an early glimpse at subsequent season’s merchandise.

On the lookout for extra August publication concepts? We’ve received you!

2 Early September Advertising Concepts

1. Promote a Labor Day Sale

One other of America’s federal holidays, Labor Day (the primary Monday in September) was initially conceived to honor the American labor motion—however in the present day it’s extra about barbecues, parades, and purchasing.

A Numerator survey carried out forward of Labor Day 2022 revealed three-quarters of shoppers deliberate to rejoice the vacation, with 94 % of them planning to make purchases for the event—nearly all of that are food-focused.

Nonetheless, Labor Day additionally affords alternatives for non-foodie manufacturers, with one-third of shoppers saying they deliberate to buy offers over the lengthy weekend and half saying they may take part. Prime purchasing classes included attire/footwear and family necessities.

With so many patrons actively trying to find bargains, you may need to take into account launching a Labor Day sale, similar to this instance from classic furnishings retailer Chairish:

Chairish Labor Day Sales Summer Marketing IdeasAfter all, if you happen to do go down the limited-time low cost route, it is smart to tease your sale per week or two upfront—so don’t depart all of it till September.

2. Push Fall Merchandise

I’ve already identified that after August arrives, it’s good for manufacturers promoting seasonal merchandise to start out gently selling their fall collections.

Nicely, September is unquestionably the time to ramp up your fall-focused advertising and marketing by:

  • Including fall-friendly messaging and visuals to your web site, social posts, and newsletters
  • Selling fall-specific merchandise and collections

To take only one instance from the world of vogue, searches for trench coats begin to climb in early September, earlier than peaking in late November:

Google Trends Trenchcoats Summer Marketing IdeasBanana Republic is aware of timing is every little thing on the earth of ecommerce advertising and marketing, so it created this September publication to showcase the most recent in trench coat expertise:

Banana Republic Fall Trench Summer Marketing IdeasHowever timing isn’t the solely factor Banana Republic received proper right here.

The copywriting is superb, too, with its give attention to explaining how the model has re-imagined the traditional trench. This groups nicely with the “Discover Now” CTA, which feels extra participating than the regulation “Store Now”.

Try extra of our favourite September publication concepts!


Positive, advertising and marketing in summer time presents just a few key challenges. Particularly for the time being, when just about the entire world remains to be ready for normality to renew after the pandemic.

However these challenges additionally deliver alternatives. Whereas there’s a ton of noise round busy on-line purchasing intervals just like the Cyber Weekend, summer time as an entire tends to be rather a lot quieter.

Meaning if you happen to nail your messaging, there’s each likelihood your summer time advertising and marketing concepts will generate some actual buzz.

17 Summer season Advertising Concepts You Can Strive Right this moment