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These days, Instagram is usually somebody’s preliminary contact with a model, and almost half of its customers store on the platform every week. If it is the entryway for half of your potential gross sales, do not you need your profile to look clear and alluring?

Taking the time to create a fascinating Instagram feed aesthetic is likely one of the simplest methods to influence somebody to observe what you are promoting’s Instagram account or peruse your posts. You solely have one likelihood to make a superb first impression — so it’s vital that you just put effort into your Instagram feed.

marketers discuss best instagram themes

Discovering the right place to start out is hard — the place do you discover inspiration? What coloration scheme must you use? How do you manage your posts in order that they appear to be a unit?

We all know you take pleasure in studying by instance, so we have compiled the solutions to all of those questions in a listing of beautiful Instagram themes. We hope these encourage your individual feed’s transformation. However beware, these feeds are so fascinating, you may have a tough time selecting only one.

New Data: Instagram Engagement Report [2022 Version]

Instruments to Create Your Personal Instagram Theme

Making a theme by yourself requires a eager eye for element. Whenever you’re modifying a number of posts every week that observe the identical theme, you’ll wish to have a design device useful to make that workflow simpler. Pre-set filters, coloration palettes, and graphic parts are just some of the options these instruments use, however when you’ve got a classy theme to keep up, a couple of of those instruments embrace superior options like video modifying and structure previews. Listed here are our high 5 favourite instruments to make use of when modifying pictures for an Instagram theme.


VSCO photo editing app for creating an instagram theme

Creators look to VSCO after they wish to obtain probably the most distinctive picture edits. This app is likely one of the top-ranked picture modifying instruments amongst photographers as a result of it contains superior modifying options with no need to drag out all of the stops in Photoshop. Should you’re in a rush and wish to create an Instagram theme shortly, use one of many 200+ VSCO presets together with name-brand designs by Kodak, Agfa, and Ilford. Should you’ll be together with video as a part of your content material lineup on Instagram, you need to use the identical presets from the photographs so each sq. of content material blends seamlessly into the following it doesn’t matter what format it’s in.

2. FaceTune2

FaceTune2 photo editing app for creating an instagram theme

FaceTune2 is a strong picture modifying app that may be downloaded on the App Retailer or Google Play. The free model of the app contains all the fundamental modifying options like brightness, lighting, cropping, and filters. The professional model provides you extra detailed management over retouching and background modifying. For video snippets, use FaceTune Video to make detailed changes proper out of your cell system — you’ll simply have to obtain the app individually for that functionality. Should you’re beginning to take a look at whether or not an Instagram theme is true on your model, FaceTune2 is an reasonably priced device value attempting.

3. Canva

Canva photo editing app for creating an instagram theme

You already know Canva as a user-friendly and free choice to create graphics, however it may be a strong picture modifying device to curate your Instagram theme. For extra summary themes that blend imagery with graphic artwork, you’ll be able to add shapes, textures, and textual content to your photos. Utilizing the picture editor, you’ll be able to import your picture and modify the degrees, add filters, and apply distinctive results to present each bit of content material a glance that’s distinctive to your model.

4. Adobe Illustrator

photo editing app for creating an instagram theme

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Have you ever ever used Adobe Illustrator to create attention-grabbing overlays and tints for photos? You are able to do the identical factor to develop your Instagram theme. Historically, Adobe Illustrator is the go-to device to create vectors and logos, however this software program has some fairly useful options for creating picture filters and designs. Furthermore, you’ll be able to structure your artboards in an Instagram-style grid to see precisely how every picture will seem in your feed.

5. Photoshop

Photoshop photo editing app for creating an instagram theme

Photoshop is probably the most well-known picture modifying software program, and it really works particularly properly for creating Instagram themes. If in case you have the capability to drag out all of the stops and tweak each element, Photoshop will get the job carried out. Not solely are the modifying, filter, and adjustment choices nearly limitless, Photoshop is nice for batch processing the identical edits throughout a number of photos in a matter of seconds. You’ll additionally optimize your workflow through the use of photoshop to edit the composition, alter the background, and take away any undesirable parts of a picture with out switching to a different modifying software program so as to add your filter. With Photoshop, you could have full management over your theme which implies you gained’t have to fret about your profile trying precisely like another person’s.

1. Transition

Should you aren’t set on one particular Instagram theme, contemplate the transition theme. With this aesthetic, you’ll be able to experiment with merging colours each couple of photos. For instance, you possibly can begin with a black theme and embrace beige accents in each picture. From there, progressively introduce the following coloration, on this case, blue. Ultimately, you’ll discover that your Instagram feed will seamlessly transition between the colours you select which retains issues attention-grabbing with out straying from a cohesive appear and feel.

Transition Instagram Theme Example

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2. Black and White

A cultured black and white theme is an efficient option to evoke a way of sophistication. The shortage of coloration attracts you into the picture’s important topic and suggests a timeless factor to what you are promoting. @Lisedesmet’s black and white feed, for example, focuses the consumer’s gaze on the picture’s topic, just like the black sneakers or white balloon.

Black and white Instagram Theme Example

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3. Vibrant Colours

If your organization’s model is supposed to suggest playfulness or enjoyable, there’s most likely no higher method than to create a feed filled with brilliant colours. Vibrant colours are attention-grabbing and lighthearted, which might be ultimate for attracting a youthful viewers. @Aww.sam’s feed, for example, showcases somebody who does not take herself too significantly.

Bright Colors Instagram Theme Example

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4. Minimalist

For an artsier edge, contemplate taking a minimalist method to your feed, like @emwng does. The pictures are inviting and barely whimsical of their simplicity, and domesticate emotions of serenity and stability. The pup pics solely add wholesomeness to this minimalist theme. Plus, minimalist feeds are much less distracting by nature, so it may be simpler to get a real sense of the model from the feed alone, with out clicking on particular person posts.

Minimalist Instagram Theme Example

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5. One Colour

One of many best methods to choose a theme on your feed is to decide on one coloration and persist with it — this will help steer your artistic course, and appears clear and cohesive from afar. It is significantly interesting in case you select an aesthetically pleasing and calm coloration, just like the tender pink used within the common hashtag #blackwomeninpink.

One Color Instagram Theme Example

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6. Two Colours

Should you’re fascinated by making a extremely cohesive feed however do not wish to persist with the one-color theme, contemplate attempting two. Two colours will help your feed look organized and clear — plus, in case you select branded colours, it might probably make it easier to create cohesion between your different social media websites the web site itself. I like to recommend selecting two contrasting colours for a punchy appear to be the one proven in @Dreaming_outloud’s profile.

Two Color Instagram Theme Example

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7. Pastels

Much like the one-color thought, it could be helpful to decide on one coloration palette on your feed, like @creativekipi’s use of pastels. Pastels, particularly, usually used for Easter eggs or cupcake decorations, seem childlike and cheerful. Plus, they’re fascinating and surprising.

Pastels Instagram Theme Example

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8. One Topic

As evident from @mustdoflorida’s feed (and username), it is doable to focus your feed on one singular object or thought — like beach-related objects and actions in Florida. Should you’re aiming to showcase your creativity or images expertise, it might be compelling to create a feed the place every put up follows one theme.

One Subject Instagram Theme Example

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9. Puzzle

Making a puzzle out of your feed is difficult and takes some planning, however can reap large rewards by way of uniqueness and interesting an viewers. @Juniperoats’ posts, for example, take advantage of sense if you have a look at it from the feed, relatively than particular person posts. It is onerous to not be each impressed and enthralled by the ultimate outcome, and in case you put up puzzle piece footage individually, you’ll be able to evoke critical curiosity out of your followers.

Puzzle Instagram Theme Example

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10. Distinctive Angles

Displaying on a regular basis gadgets and actions from surprising angles is bound to attract consideration to your Instagram feed. Much like the best way strains create a theme, angles use course to create curiosity. Taking a picture of various topics from comparable angles can unite even probably the most unusual pictures right into a constant theme.

Unique Angles Instagram Theme Example

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11. Textual content Solely

An image is value a thousand phrases, however what number of footage is a well-designed quote value? Assured Lady Co. breaks the guidelines of Instagram that say photos ought to have a face in them to get the very best engagement. Not so with this Instagram theme.

The brilliant colours and highlighted textual content make this structure aesthetically pleasing each within the Instagram grid format and as a one-off put up on the feed. Even inside this strict text-only theme, there’s nonetheless room to interrupt up the monotony with a type-treated font and textured background just like the final picture does within the center row.

Text Only Instagram Theme Example

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12. Checkerboard

Should you’re not a giant fan of horizontal or vertical strains, you would possibly attempt a checkerboard theme. Much like horizontal strains, this theme means that you can alternate between content material and pictures or colours as seen in @thefemalehustlers’ feed.

Checkerboard Instagram Theme Example

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13. Black or White Borders

Whereas it’s a bit jarring to have black or white borders outlining each picture, it positively units your feed aside from everybody else’s. @Beautifulandyummy, for example, makes use of black borders to attract consideration to her photos, and the completed feed seems to be each polished and complicated. This theme will possible be extra profitable in case you’re aiming to promote vogue merchandise or wish to evoke an edgier really feel on your model.

Black or White Borders Instagram Theme Example

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14. Identical Filter

Should you favor uniformity, you may most likely like this Instagram theme, which focuses on utilizing the identical filter (or set of filters) for each put up. From shut up, this does not make a lot distinction in your photos, however from afar, it positively makes the feed seem extra cohesive. @marianna_hewitt, for instance, is ready to make her posts of hair, drinks, and vogue appear extra refined {and professional}, just by utilizing the identical filter for all her posts.

Same Filter Instagram Theme Example

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15. Flatlays

In case your main purpose with Instagram is to showcase your merchandise, you may want a Flatlay theme. Flatlay is an efficient approach to inform a narrative just by arranging objects in a picture a sure method and makes it simpler to direct viewers’ consideration to a product. As seen in @thedailyedited’s feed, a flatlay theme seems to be recent and fashionable.

Flatlays Instagram Theme Example

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16. Classic

If it aligns together with your model, classic is a artistic and putting aesthetic that appears each artsy and laid-back. And, whereas “classic” would possibly sound a bit bit obscure, it is simple to conjure. Merely attempt a filter like Slumber or Aden (constructed into Instagram), or mess around with a third-party modifying device to discover a tender, hazy filter that makes your pictures appear to be they have been taken from an previous polaroid digicam.

Vintage Instagram Theme Example

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17. Repetition

In @girleatworld’s Instagram account, you’ll be able to depend on one factor to stay constant all through her feed: she’s all the time holding up meals in her hand. One of these repetition seems to be clear and interesting, and as a follower, it means I all the time acknowledge certainly one of her posts as I am scrolling by my very own feed. Take into account the way you would possibly evoke comparable repetition in your individual posts to create a model picture all your individual.

Repetition Instagram Theme Example

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18. Combine-and-match Horizontal and Vertical Borders

Whereas this admittedly requires some planning, the ensuing feed is extremely eye-catching and distinctive. Merely use the Preview app and select two totally different white borders, Vela and Sole, to alternate between horizontal and vertical borders. The ensuing feed will look spaced out and clear.

Mix and Match Horizontal and Vertical Borders Instagram Theme Example

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Should you’re a author or content material creator, you would possibly contemplate creating a complete feed of quotes, like @thegoodquote feed, which showcases quotes on totally different mediums, starting from paperback books to Tweets. Take into account typing your quotes and altering up the colour of the background, or handwriting your quotes and inserting them close to attention-grabbing objects like flowers or a espresso mug.

Quotes Instagram Theme Example

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20. Darkish Colours

@JackHarding‘s nature pictures are nothing in need of spectacular, and he highlights their magnificence by filtering with a darkish overtone. To do that, contemplate desaturating your content material and utilizing filters with cooler colours, like greens and blues, relatively than heat ones. The ensuing feed seems to be clear, smooth, {and professional}.
Dark Colors Instagram Theme Example

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21. Rainbow

One approach to introduce coloration into your feed? Attempt making a rainbow by slowly progressing your posts by the colours of the rainbow, beginning at pink and ending at purple (after which, beginning once more). The ensuing feed is beautiful.

Rainbow Instagram Theme Example

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22. Doodle

Most individuals on Instagram persist with pictures and filters, so to face out, you would possibly contemplate including drawings or cartoon doodles on high of (or changing) common picture posts. This can be a good thought in case you’re an artist or an online designer and wish to draw consideration to your inventive skills — plus, it is certain to get a smile out of your followers, like these lovely doodles proven under by @josie.doodles.

Doodle Instagram Theme Example

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23. Content material Components

Comparable parts in your pictures can create an attractive Instagram theme. On this instance by The Container Retailer Customized Closets, the theme makes use of cabinets or garments in every picture to visually convey the feed collectively. Fairly than every picture showing as a separate room, all of them mix to create a easy structure that shows The Container Retailer’s merchandise in a method that feels pure to the viewer.
Content Elements Instagram Theme Example

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24. Structural Traces

One thing about this Instagram feed feels totally different, doesn’t it? Apart from the content material specializing in skyscrapers, the strains of the buildings in every picture flip this structure into a singular theme. In case your model isn’t within the enterprise of constructing skyscrapers, you’ll be able to nonetheless implement a theme like this by searching for straight or curved strains within the pictures your seize. The important thing to creating crisp strains from the themes in your pictures is to snap them in nice lighting and discover symmetry within the picture wherever doable.

Structural Lines Instagram Theme Example

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25. Horizontal Traces

In case your model does properly with aligning images with content material, you would possibly contemplate organizing your posts in a considerate method — for example, creating both horizontal or vertical strains, together with your rows alternating between colours, textual content, and even topic distance. @mariahb.make-up employs this tactic, and her feed seems to be clear and intriguing consequently.

Horizontal Lines Instagram Theme Example

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Learn how to Create an Instagram Theme

1. Select a constant coloration palette.

One main issue of any Instagram theme is consistency. For example, you would not wish to usually change your theme from black-and-white to rainbow — this might confuse your followers and injury your model picture. After all, an entire firm rebrand would possibly require you to shift your Instagram technique, however for probably the most half, you wish to keep according to the forms of visible content material you put up on Instagram.

For that reason, you may want to decide on a coloration palette to stick to when creating an Instagram theme. Maybe you select to make use of model colours. HubSpot’s Instagram, for example, primarily makes use of blues, oranges, and teal, three colours prominently displayed on HubSpot’s web site and merchandise.

Alternatively, perhaps you select one of many themes listed above, comparable to black-and-white. Regardless of the case, to create an Instagram theme, it’s vital you stick to a couple colours all through your whole content material.

2. Use the identical filter for every put up, or edit every put up equally.

As famous above, consistency is a vital factor in any Instagram theme, so you may wish to discover your favourite one or two filters and use them for every of your posts. You should use Instagram’s built-in filters, or attempt an modifying app like VSCO or Snapseed. Alternatively, in case you’re going for a minimalist look, you would possibly skip filters fully and easily use a couple of modifying options, like distinction and publicity.

No matter you select, although, you may wish to proceed to edit every of your posts equally to create a cohesive feed.

3. Use a visible feed planner to plan posts far prematurely.

It is important that you just plan your Instagram posts forward of time for a couple of totally different causes, together with making certain you put up a superb number of content material and that you just put up it throughout a good time of day.

Moreover, when creating an Instagram theme, you may have to plan posts prematurely to determine how they match collectively — like puzzle items, your particular person items of content material want to strengthen your theme as an entire. To plan posts far prematurely and visualize how they reinforce your theme, you may wish to use a visible Instagram planner like Later or Planoly. Better of all, you need to use these apps to preview your feed and guarantee your theme is trying the best way you need it to look earlier than you press “Publish” on any of your posts.

4. Do not lock your self right into a theme you’ll be able to’t take pleasure in for the lengthy haul.

In center college, I usually favored to alter my “look” — sooner or later I aimed for preppy, and the following I selected a extra athletic look. After all, as I acquired older, I started to grasp what type I may keep on with for the lengthy haul and began purchasing for garments that match my genuine type so I wasn’t always buying new garments and getting sick of them a couple of weeks later.

Equally, you do not wish to select an Instagram theme you’ll be able to’t dwell with for a very long time. Your Instagram theme must be an correct reflection of your model, and if it is not, it most likely will not final. Simply because rainbow colours sound attention-grabbing on the get-go does not imply it is a good match on your firm’s social media aesthetic as an entire.

When doubtful, select a extra easy theme that gives you the chance to get artistic and experiment with out straying too far off-theme.

Learn how to Use an Instagram Theme on Your Profile

1. Select what pictures you wish to put up earlier than selecting your theme.

Whenever you begin an Instagram theme, there are such a lot of choices to select from. Filters, colours, types, angles — the alternatives are countless. However it’s essential to remember the fact that this stuff gained’t make your theme stand out. The content material remains to be the star of the present. If the photographs aren’t balanced on the feed, your theme will appear to be a picture dump that occurs to have the identical filter on it.

To curate the right Instagram theme, select what pictures you propose to put up earlier than selecting a theme. I extremely advocate laying these pictures out in a nine-square grid as properly so you’ll be able to see how the pictures mix collectively.

2. Don’t neglect the captions.

Positive, nobody goes to see the captions of your Instagram pictures after they’re taking a look at your theme within the grid-view, however they are going to see them if you put up every picture individually. There will probably be occasions when a picture you put up could also be of one thing summary, just like the nook of a constructing, an empty suitcase, or a pair of sun shades. On their very own, this stuff may not be so attention-grabbing, however a considerate caption that ties the picture to your total theme will help maintain your followers engaged after they would possibly in any other case take a look at and maintain scrolling previous your profile.

Should you’re having a little bit of author’s block, take a look at these 201 Instagram captions for each kind of put up.

3. Swap up your theme with coloration blocks.

Earlier, we talked about selecting a theme you can decide to for the lengthy haul. However there’s an exception to that rule — coloration transitions. Among the finest themes aren’t primarily based on a particular coloration in any respect. Fairly than utilizing the identical coloration palette all through the Instagram feed, you’ll be able to have colours mix into each other with every picture. This fashion, you’ll be able to embrace a bigger number of pictures with out limiting your self to particular hues.

A Cohesive Instagram Theme At Your Fingertips

Instagram advertising and marketing is greater than numbers. As probably the most visible social media platform at this time, what you put up and the way it seems to be straight impacts engagement, followers, and the way your model exhibits up on-line. A cohesive Instagram theme will help your model convey a worth proposition, promote a product, or execute a marketing campaign. Colours and filters make lovely themes, however there are a number of extra methods to cease your followers mid-scroll with a enjoyable, unified aesthetic.

Editor’s be aware: This put up was initially printed in August 2018 and has been up to date for comprehensiveness.

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