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Women Who Rock as B2B Influencers

Over the previous few years aka “the Covid years” the position of affect in B2B advertising and marketing has grown considerably. Our 2022 analysis report, The State of B2B Influencer Advertising, reported that 85% of B2B entrepreneurs imagine that curiosity in working with influencers within the coming 12 months will enhance. On prime of that, of the B2B entrepreneurs that do have interaction in influencer advertising and marketing packages, 86% think about their efforts profitable.

There’s quite a bit to be optimistic about, particularly in a enterprise setting that requires B2B entrepreneurs to search out each benefit they will to develop in a probably down market.

The rising tide of influencer advertising and marketing reputation amongst B2B manufacturers has additionally seen a shift in direction of a extra numerous group of influencers. Now don’t get me incorrect, the vast majority of influencers I’m seeing from B2B manufacturers are nonetheless the standard suspects which doesn’t precisely characterize 100% of the audiences manufacturers are attempting to succeed in. So there was motion in direction of participating extra girls and other people of coloration as influencers within the B2B house.

At TopRank Advertising we’re doing our small half to shine a lightweight on extra numerous expertise throughout the B2B advertising and marketing world and with this thirteenth version of our Girls Who Rock listing, we’re highlighting a mixture of girls which are influential in varied B2B industries. From rising stars to north stars, from Bay Space to Zurich, we now have a pattern of the quick rising phase of influencer expertise B2B manufacturers needs to be contemplating as companions of their advertising and marketing packages.

Ann Handley /in/annhandley/  @MarketingProfs
Chief Content material Officer at MarketingProfs
Ann is a speaker, writer, and member of the LinkedIn Influencer program. She is the writer of the Wall Avenue Journal best-seller on enterprise writing, “Everyone Writes,” and the co-author of the best-selling e book on content material advertising and marketing, “Content material Guidelines”.
Talks about #content material #contentmarketing #b2bmarketing #CavalierKingCharlesSpaniels 

Charlene Li /in/charleneli/  @charleneli
Chief Analysis Officer at PA Consulting, NY Occasions Bestselling Writer
Charlene’s position is to catalyze transformation as an professional on disruption technique and management by writing books, talking, and advising firms and their leaders.
Talks about #disruption, #management, #futureofwork, #digitaldisruption, and #digitaltransformation

Duena Blomstrom /duenablomstrom/  @DuenaBlomstrom
Writer, Keynote Speaker, CoFounder, Chief Product Officer at Individuals Not Tech
London based mostly Duena is the writer of “Emotional Banking” and “Individuals Earlier than Tech: The Significance of Psychological Security and Teamwork within the Digital Age”. She is a doer, an entrepreneur, an {industry} influencer, a blogger with leading edge opinion model, a author for Forbes, a world keynote speaker and the creator of the Emotional Banking™ and Human Debt™ ideas.
Talks about #groups, #devops, #humandebt, #know-how, and #psychologicalsafety 

Efi Pylarinou /in/efipylarinou/  @efipm
Founding father of Pylarinou Advisory
At present based mostly in Zurich, Efi is a seasoned Wall Avenue skilled and ex-academic who has change into a High World Fintech and Thought Chief with a Ph.D. in Finance. She can also be a prolific content material creator, a Host, an Writer, and a Speaker.
Talks about #fintech, #innovation, #digitalassets, and #artificialintelligence 

Cathy Hackl /in/cathyhackl/  @CathyHackl
Founder & Chief Metaverse Officer at Journey
Referred to as the Godmother of the Metaverse, Cathy is a globally acknowledged metaverse/ web3 strategist, tech futurist, sought-after enterprise govt, speaker and media persona with deep experience working in metaverse-related fields with firms like HTC VIVE, Magic Leap, and Amazon Net Providers.
Talks about #nfts, #metaverse, #know-how, #augmentedreality, and #spatialcomputing

Kimberly Bryant /in/kimberlybryant/  @BlackGirlsCode
Founder and CEO Ascend Ventures and Founder Black Women CODE
Kimberly has been nationally acknowledged as a thought chief for her work to extend alternatives for ladies and women within the know-how {industry} and has obtained quite a few awards for her work with Black Women CODE.
Talks about #tradition, #management, #know-how, and #diversityequityandinclusion 

Katie Martell /in/katiemartell/  @KatieMartell
Advertising Communications Guide, Speaker, Host and Emcee
Leaving it as much as debate whether or not she is a hologram or actual, Katie companions with manufacturers to amplify tales of transformation, and traits in buyer expertise.
Talks about #cx, #b2b, #advertising and marketing, #digitalmarketing, and #customerexperience 

Tiffani Bova /in/tiffanibova/  @Tiffani_Bova
Progress & Innovation Evangelist at Salesforce
As a Keynote speaker, WSJ Bestselling writer, What’s Subsequent Podcast host. Tiffani works with a number of the most progressive firms on the earth as they appear to rework the way in which they have interaction with prospects, develop their enterprise and create wonderful buyer experiences. Her position is to look out to the longer term for disruptive traits whereas on the identical time scanning the close to horizon for the true world influence. Her present conversations focus on 2 goals: buyer success and development.
Talks about #gross sales, #development, #management, #customerexperience, and #employeeexperience 

Meghan Biro /in/meghanmbiro/  @MeghanMBiro
Founder at TalentCulture
Meghan is host of the #WorkTrends Podcast, Writer, Speaker and a HRTech Evangelist that additionally contributes usually at Forbes, Huffington Submit, and a number of other different media shops.
Talks about #hr, #management, #worktrends, #workculture, and #futureofwork 

Sally Eaves /in/sally-eaves/  @sallyeaves
CEO and Director Sally Eaves Consultancy, Keynote Speaker and Writer
A member of the Forbes Expertise Council, Sally is an award profitable worldwide keynote speaker, writer and influencer with globally main rankings throughout all superior know-how disciplines, digital transformation, future of labor and social innovation aligned to the United Nation’s Sustainable Growth Targets.
Talks about #5g, ##cloud, #techforgood, ##cybersecurity, and #artificialntelligence 

Sarah Barnes-Humphrey /in/sarahbarneshumphrey/  @bevictoryus
Founder/Host Lets Speak Provide Chain podcast
Posting each day provide chain, range & inclusion, and management content material that reaches hundreds of thousands.
Talks about #thoughtsandcoffee, #womeninsupplychain, #letstalksupplychain, #diversityandinclusion, and #supplychainmanagement 

Theodora Lau /in/theodoralau/ @psb_dc
Founder – Unconventional Ventures
Theodora is a e book writer, podcast host, startup advisor and public speaker on DEI, Fintech, Monetary Inclusion, and Tech for Good. Talks about #ai, #fintech, #longevity, #inequality, and #financialservices

Kimberly Ellison-Taylor  /in/kimberly-n-ellison-taylor-b1a13a2/ @kellisontaylor
CEO KET Options
Kimblerly is a World Expertise and Finance Chief, Volunteer Chief, Company Board Director, and Keynote Speaker on finance and know-how matters.
Talks about #governance #danger #compliance audit #cfo #globalleadership 

Ty Heath  /in/tyronaheath/ @tyrona
Director, Market Engagement, The B2B Institute at LinkedIn
Ty’s position focuses on researching, educating and writing about B2B advertising and marketing, social promoting in addition to management, range and inclusion.
Talks about #b2binstitute, #b2bmarketing, #b2bcreativity, #entrepreneurship, and #diversityequityandinclusion

Helen Yu  /in/tigonhyu/ @YuHelenYu
Founder & CEO at Tigon Advisory Corp
Helenn is a Board of Director; Fortune 500 Advisor; High 50 Girls in Tech; Wall Avenue Journal Finest Promoting Writer; Keynote Speaker; and Host of CXO Spice amongst many different duties.
Talks about #ai, #cybersecurity, #manufacturing, #customerexpereince, and #digitaltransformation

Shelly DeMotte Kramer  /in/shellydemottekramer/ @ShellyKramer
Principal Analyst + Founding Accomplice, Futurum Analysis and The Futurum Group
Shelly has labored with a number of the world’s largest manufacturers to assist them embrace disruption and the truth of the related buyer, and to efficiently perceive and navigate the method of Digital Transformation (DX).
Talks about #cloud, #safety, #futureofwork, #collaboration, and #cybersecurity

Jo Peterson  /in/jopeterson1/ @digitalcloudgal
Vice President Cloud & Safety Providers at Clarify360
Jo is a digital transformation professional, board member, advisor, philanthropist, and United States Air Drive veteran.
Talks about #cio, #ciso, #cloud, #cybersecurity, and #edgecomputing

Kamales Lardi  /in/kamaleslardi/ @KamLardi
Managing Director at Valtech
Swiss based mostly Kamales is an writer and keynote speaker with over 22 years of deep cross-industry expertise with the newest digital and know-how options and a strategic thinker on digital and enterprise transformation.
Talks about #digitalacceleration, #blockchaintechnology, #emergingtechnologies, #digitaltransformation, and #artificialintelligence

Maribel Lopez  /in/maribellopez/ @MaribelLopez
Founder & Analyst at Lopez Analysis
Maribel tech is an {industry} analyst, speaker and enterprise advisor targeted on serving to firms perceive and navigate digital transformation.
Talks about #tech, #edgecomputing, #futureofworkplace, #digitaltransformation, and #artificialintelligence

Kate O’Neill  /in/kateoneill/ @kateo
CEO: KO Insights, Keynote Speaker and Writer
Kate is an Writer; host of The Tech Humanist Present and keynote speaker targeted on the way forward for human experiences amid tech & different adjustments at scale.
Talks about #future, #humanity, #technique, #expertise, and #techforgood 

Christina Trampota  /in/christinatrampota/ @tektalk
Managing DirectorManaging Director at Innovate :: Develop :: Scale
As an award-winning digital, cell, and fintech {industry} chief and influencer, Christina gives international company technique and insights for connecting companies with prospects by means of distinctive touchpoints that develop lifetime worth – residing and dealing on the intersection of individuals, platforms and funds.
Talks about #web3, #fintech, #commerce, #funds, and #innovation

Linda Grasso  /in/linda-grasso/ @LindaGrass0
Founding father of digital transformation weblog, DeltalogiX
Primarily based in Naples, Italy Linda is a rising star Digital Creator & Tech Influencer, Infopreneur, YouTuber, #Sustainability Advocate & Life Fanatic.
Talks about #innovation, #know-how, #sustainability, #entrepreneurship, and #digitaltransformation

Dr Sarah-Jayne Gratton  /in/sarahgratton/ @grattongirl
Founding Accomplice, The Influencers
Sarah is host of the Tech Uncorked Podcast, Editor of Agritech Future Journal and a number one know-how evangelist, specializing in rising applied sciences and masking traits in synthetic intelligence, machine studying, IoT, agritech, digital transformation and combined actuality.
Talks about #5g, #iot, #agritech, #customerexperience, and #artificialintelligence

Jessie Medina  /in/jessiemedinaofficial/ @jessiemedinaoff
Jessie is a speaker & guide, podcast host and neighborhood builder. She speaks on intersectionality similar to girls in enterprise, girls in company, and equality. as girls in enterprise, girls in company, and equality
Talks about #speaker, #femaleceo, #femalefounders, and #femaleentrepreneurs

Tamara McCleary  /in/tamaramccleary/ @TamaraMcCleary
CEO at Thulium
A very long time B2B tech influencer, Tamara’s focus is on tutorial analysis: science, know-how, ethics & public objective. She is presently a analysis scientist and know-how ethicist and up to date graduate (5/2022) of Harvard College’s Kennedy Faculty and persevering with twin diploma pupil on the Harvard Divinity Faculty.
Talks about #science #know-how #ethics #publicpurpose 

Please remember to take a look at the LinkedIn profiles of this spectacular group of influencers within the B2B world.

Download 2022 State of B2B Influencer Marketing Report
In case you missed it, listed here are the newest findings from our analysis on traits, methods and greatest practices for B2B Influencer Advertising to information you into 2023.

In case you’re questioning about the best way to set up a program that successfully prompts a small or massive group of influencers for a mission or program, look no additional than the workforce at TopRank Advertising. We’ve labored with a number of the influencers on this listing for a few years and a few extra not too long ago – and we can assist architect the proper of content material activations that will probably be as inspiring to the influencers as it will likely be to your prospects. Ping Tony at [email protected] for extra data or contact us.

To see the earlier 12 years of our Girls Who Rock lists, take a look at the hyperlinks under:

25 Girls Who Rocked as B2B Trade Influencers in 2022