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It’s difficult being a nonprofit marketer. You’re usually left questioning if it’s okay to spend a part of the cash on advertising and marketing your fundraisers, or in case you ought to simply spend all of it on the trigger itself.

Volunteers working at a nonprofit

Download Now: Nonprofit Marketing & Fundraising  Trends for 2022 [Free Report]

Nevertheless, advertising and marketing — particularly for nonprofits — couldn’t be extra important for the betterment of your beneficiaries. By elevating consciousness and engagement, nonprofits can obtain their targets and make an actual distinction on the earth.

Use these nonprofit advertising and marketing statistics to tell your advertising and marketing technique and maximize your finances in 2023 and past.

Desk of Contents

Why Advertising and marketing Issues for Nonprofit

Nonprofits that spend money on advertising and marketing can have extra of an impression. They’re capable of get their nonprofit group in entrance of extra folks.

“Nonprofits have to make use of advertising and marketing instruments and techniques to inform their tales, unfold their impacts, and garner assist from the better group,” says Joshua Fields, co-founder of the nonprofit The Subsequent Step Applications.

“The extra related we’re with the group, the extra households we attain, the extra providers we offer, and the extra assets we are able to generate.”

Setting apart a finances for advertising and marketing can improve the impression of your message, the cash your elevate, and the variety of volunteers you’ve gotten. Different advantages embody:

  • Elevating consciousness on your mission.
  • Attracting new donors and supporters.
  • Constructing relationships with present donors and inspiring donor retention.

To successfully construct your technique, you’ll want to grasp the panorama of nonprofit advertising and marketing. We’ll discover important traits within the subsequent part.

Nonprofit Advertising and marketing Statistics

The State of Philanthropy

nonprofit marketing trends, user generated content from the trevor project

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Which Nonprofit Advertising and marketing Channels Generate Outcomes

nonprofit marketing stats, Funraise’s Biannual Global Trends in Giving Report

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share of direct fundraising budget by channel

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Nonprofits Social Media Statistics

Nonprofit marketing communication expectations by generation

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How Customers Wish to Make Donations

Making the Most of Your Technique

One factor stays fixed with these stats: Knowledge-based choices are extra vital than ever.

Put money into a nonprofit expertise that tracks and offers visibility for all of your information. Make sure you keep up-to-date with the nonprofit advertising and marketing world and traits shift.

nonprofit trends

25 Nonprofit Advertising and marketing Statistics for 2023