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Behind each unimaginable creator is a military of instruments — and even individuals — to help each stage of content material creation. Whereas consistency is a very powerful ingredient of rising as a creator, the instruments you select can improve or frustrate your progress journey.

These instruments embody every thing from the social platforms you select to construct your presence on to the community-building app the place you interact together with your viewers. On this article, we’ll stroll you thru a few of these instruments and the way they’ll help your content material creation journey.

Content material analysis instruments

Gathering knowledge and data may be one of many extra tedious components of making content material. Particularly if the goal of your content material is to coach, you might want to take a position extra time in analysis than a creator targeted on leisure. The next instruments will help.

content research tools

Value: Free

Description: Google Tendencies is a device that may assist you monitor the recognition of various search phrases through the years. It reveals you what’s fascinating to individuals now, and you’ll examine in opposition to the recognition of comparable search phrases.

The way it helps: If you happen to’re ever stumped for concepts, checking Google Tendencies for matter concepts is an effective way to recover from your block. Bonus: one other Google function that works nice for ideation is the Individuals Additionally Ask part in your search web page, as defined by this creator.


Right here’s precisely easy methods to create a content material plan filled with what your dream shoppers/clients wish to see! #socialmediamarketing #contentbatching #smallbusinessmarketing #contentideas #contentplanning

♬ unique sound – Rachel Pedersen

best tools for content research

Value: Free

Description: Pinterest Tendencies is a hidden gem of a device that tracks the recognition of various phrases on Pinterest, very like its Google counterpart. Nevertheless, it goes a step additional by exhibiting what’s visually interesting now versus two months and even ten years in the past.

The way it helps: Creating content material typically requires maintaining with the newest design and aesthetic developments – Pinterest Tendencies affords you a visible information into what’s at the moment trending and the way your content material can match as much as that.


tools for content research

Value: Free with restricted entry. Paid plans begin at $79/month

Description: AnswerthePublic is a search listening device that offers creators insights into what their audiences are in search of. Simply sort in a key phrase and get a plethora of autocomplete knowledge from main search engines like google and yahoo like Google.

The way it helps: This device helps you uncover what questions your viewers is asking which makes for simple content material concepts. Simply reply the questions in your movies and match the keyphrase into your caption.

content research tools


content research ai

Value: Free (for now).

Description: ChatGPT is an AI device which you could ask questions on any matter – the one restrict is your creativeness (and the truth that it solely has data as much as 2023). Entry is set by the platform’s capability, so you’ll be able to’t depend on it an excessive amount of.

The way it helps: The place ChatGPT (and another AI analysis instruments) wins over Google is that it could curate info for you. Whenever you ask it a query, it doesn’t offer you a number of choices which it’s important to dig into for a solution. As a substitute, it shares a curated reply within the format you request.

Content material planning and scheduling

With all of the content material codecs a creator might need to work with, it’s important to have instruments that may maintain monitor of what’s meant to be revealed and when. These instruments will help simplify the chaotic technique of planning content material – and prevent time by scheduling your work forward of time.


how to plan content

Value: Free plan. Paid plan begins at $10/member/month

Description: Notion is a productiveness and mission administration device that helps people and groups work collectively on completely different initiatives and duties. You’ll be able to create easy or advanced methods to handle your artistic course of.

The way it helps: The customization choices of Notion imply which you could create or discover some ways to handle your artistic course of. Try a few of their templates – use the search time period “content material creators” to search out templates particular to your wants.


best content scheduling tools

Value: Free plan. Paid plan begins at $6/month/channel

Description: To not toot our personal horn, however Buffer affords a number of options that may actively enhance your content material creation journey, particularly stress-free scheduling to a number of social media platforms.

The way it helps: Buffer’s one of the inexpensive instruments for scheduling content material and affords a number of options to assist your progress:

  • Begin Web page, to place in your social media bios and direct followers to all of your nice content material throughout the net
  • Remix, to effectively repurpose content material throughout your social media
  • Concepts, so you’ll be able to maintain monitor of all of your spur-of-the-moment ideas
  • Buffer AI, that will help you rapidly give you content material (coming quickly)
  • Analytics, to trace your efficiency and determine the place to make enhancements
  • +each social media platform your viewers is perhaps on


How’s that sound? Add Buffer to your content material creation toolkit at the moment.

If you happen to create any type of written content material, whether or not that’s a long-form publication or Instagram captions, then these instruments may work nice for you.

Content material administration system: WordPress or Ghost

Value: Free plans. Paid plans for WordPress begin at $9/month and $11/month for Ghost

Description: There are a lot of methods to publish content material on the Web, however in order for you a devoted web site, you may want a content material administration system. We suggest WordPress or Ghost.

The way it helps: Content material administration methods assist you maintain monitor of all of the content material you’ve got revealed on the internet. If one among your chosen strategies of content material creation is thru weblog articles, then a CMS is a crucial addition to your toolkit.

Publication administration: Substack or Beehiiv

Value: Free plans for each. Behiiv’s paid plan begins at $42/consumer/month.

Description: Newsletters are an effective way to construct an viewers which you could take wherever. Substack and Beehiiv are two instruments that assist you to create newsletters and share them with an e-mail record. Each instruments supply in depth sources to assist as your viewers grows.

The way it helps: If you wish to have full say in how your viewers interacts together with your content material, a publication is an effective way to do this. You’ll at all times be of their inboxes and might implement subscriptions or adverts at your comfort.

Enhancing: Grammarly or Author

Value: Free and paid plans (beginning at $30/month) obtainable for Grammarly. Free trial after which paid plans beginning at $18/month/consumer for Author.

Description: Each Grammarly and Author use AI to test your grammar, spelling, and punctuation.

The way it helps: Earlier than placing any written work out into the world, you’ll be able to test for errors with both of those instruments. It’s also possible to format each instruments to suit your firm pointers, so that you by no means have to fret concerning the tone of your weblog or Instagram caption being off.

Transcription: Otter

content transcription

Value: Free plan. Paid plans begin from $16.99/month

Description: Otter.ai is a device that information conferences, takes notes, and generates a abstract you’ll be able to share with anybody. You’ll be able to combine it together with your assembly instruments like Zoom or Groups, so that you by no means should take a bodily observe once more.

The way it helps: Though it’s typically used extra by firms, this device is nice for creators that do  numerous interviews and have to transcribe content material to written codecs.

Outlining and formatting: Copy.ai or Lex

Value: Free plans can be found for each. Copy.ai’s paid plan is $49 per thirty days for five individuals.

Description: Each Copy.ai and Lex can flip your queries into the format you want on your content material. You’ll be able to ask both device any query, for instance, “Write an Instagram caption for a picture depicting a toddler holding a teddy bear desiring to promote the teddy bear” or no matter fits your tone.

The way it helps: For individuals who have to do numerous writing however don’t have the time or abilities, AI instruments could possibly be an ideal addition to your toolkit.

Visible content material creation instruments

So most of the social media and content material creation platforms obtainable to us are visually oriented. From creating thumbnails for YouTube movies to Instagram graphics, design and visuals will come into play in some unspecified time in the future in your creator journey. These instruments will help with creating visible content material.


visual content creation

Value: Free plan. Paid plans begin at $12.99/month

Description: Canva is a graphic design device that you need to use on the internet, desktop, or cellular. It affords in depth choices for creating visible, video, and even written content material.

The way it helps: Canva is sort of a Swiss Military Knife in the case of design – incorporating it into your creator toolkit means you’ll be capable of create content material for any of your content material platforms simply.


Even higher, you’ll be able to entry Canva by Buffer in order that when inspiration strikes, you simply create your picture and schedule instantly.


content creator tools

Value: Free

Description: Unsplash is a free device that permits you to discover royalty-free pictures.

The way it helps: That is nice in the event you want pictures on your social media, weblog, or publication and might’t afford to create them your self.


ai content creation

Value: Free to start out, then $15 for 115 credit.

Description: DALL-E is an AI device that permits you to generate pictures from textual content prompts. You’ll be able to ask it something you need, and like many different AI instruments, the one restrict is your creativeness.

The way it helps: DALL-E is nice for rapidly producing copyright-free pictures on your content material creation, particularly if in case you have restricted capability for design.

Audio content material creation instruments

Whether or not you’re making a podcast or simply voiceovers on your subsequent TikTok, the next instruments are nice for any audio manufacturing you may have to do in your artistic course of.


podcast content creation

Value: Free

Description: Anchor is a Spotify device that permits you to create, edit, add, distribute and monetize your podcast. You’ll be able to arrange a web site devoted to your podcast and likewise add video podcasts. It’s obtainable on each desktop and cellular.

The way it helps: It is a nice starter device for anybody that wishes to create a podcast however doesn’t have any abilities to make use of extra advanced instruments. You’ll be able to simply hit report out of your cellphone and add when you’re glad together with your audio and enhancing. It’s also possible to add pre-recorded audio to the app, and it is going to be distributed to each podcast platform.


audio content creation

Value: Free

Description: Audacity is a free audio recording and enhancing device that you need to use on desktop. It’s an ideal starter device for extra in-depth enhancing for a podcast.

The way it helps: Whereas this device has a studying curve, when you grasp it, you’ve got a free device that may assist you edit any audio content material.


audio content creation

Value: Free

Description: You probably have a Macbook, you might not have to look additional than your preset apps for an audio editor. GarageBand comes pre-installed on Apple units or downloaded by the App Retailer.

The way it helps: You should use GarageBand to edit audio and even create unique music on your artistic initiatives.


audio content editing

Value: Free plan. Paid plans begin at $15/consumer/month

Description: Whereas Descript additionally affords video enhancing options, it’s well-known for its numerous suite of instruments devoted to audio content material.

The way it helps: Descript has options particularly designed to assist podcast creators in the event you want an all-in-one device with extra in depth options than the others on this record.

Video content material creation instruments

Video is all the trend – from Instagram Reels to TikToks to YouTube, and its short-form function, Shorts – creators have 1,000,000 and one locations to share their content material. However in the case of instruments for creating, these platforms are but to supply nice enhancing instruments. Fortunately, sure firms have stepped within the hole and created instruments that enable creators to create and edit their content material to submit on any platform. Listed here are a few of the finest ones:


video content editing

Value: Free model. Paid plans begin from $3.99/month

Description: InShot is a video enhancing app obtainable on each iOS and Android

The way it helps: InShot’s free plan could be very efficient and can be utilized to edit your content material for Instagram, TikTok, or YouTube Shorts rapidly and effectively.


video content creation tools

Value: Free model. Paid plans begin from $8/consumer/month

Description: Loom is a display screen recording device that permits you to take crisp, clear footage of your display screen to rapidly comm. It’s obtainable on desktop, iOS, and Android.

The way it helps: Though it’s extra frequent with firms for inner communication, in the event you create numerous instructional movies and have to information your viewers with examples they’ll see, Loom is a good addition to your toolkit.


content creator tools

Value: Free plan. Paid plans begin at $7.99/month

Description: CapCut is the enhancing device, notably for TikTok movies. It affords extra in depth enhancing than TikTok’s in-app options and likewise integrates with the app to add your content material. It’s obtainable on net, desktop, and cellular.

The way it helps: Though CapCut and TikTok are intertwined, it’s an ideal device for enhancing any short-form content material, so you need to use it for Reels and YouTube Shorts.

The perfect creators don’t simply have numerous followers – additionally they see excessive engagement from them. With these instruments, you’ll be able to present entry to your time, connections amongst your followers, and interplay that builds deeper relationships and loyalty.


community building tools

Value: Free

Description: Discord is a communication device that enables customers to take part in textual content, voice, and video chats.

The way it helps: You probably have a big sufficient viewers, you may wish to transfer probably the most loyal of them over to a platform the place you’ll be able to supply a extra area of interest neighborhood – Discord is a good device for that. You’ll be able to management who has entry to it and curate it to reinforce the expertise for members.

Mighty Networks

tools for community building

Value: Paid plans begin at $39/month

Description: Mighty Networks is a device for neighborhood constructing but additionally affords options to assist launch programs and membership packages.

The way it helps: Mighty Networks is a extra in depth model of Discord and is nice for individuals with a big viewers who wish to supply paid memberships and programs.

With a big sufficient viewers and the proper plan for monetization, you’ll be able to flip your aspect hustle in content material creation right into a full-time gig. The instruments that comply with make that course of simpler.


content monetization

Value: Pricing begins at 5% of your month-to-month earnings by the platform

Description: Patreon permits you to supply month-to-month subscriptions to your viewers in change for perks. Some creators use it to supply entry to the content material they wish to be paid for, or can’t add to social media,

The way it helps: You probably have 100 followers keen to pay you $10 a month on your content material, you’ve got monetized your artistic course of.


how to monetize content

Value: Free trial, then $29/month

Description: Stan is a platform that permits you to promote digital merchandise. Creators can promote something from budgeting templates to consulting providers – and it’s particularly well-liked with TikTok creators.

The way it helps: If you happen to create digital merchandise and wish to promote them, Stan is a good device to assist handle the method with out you having to arrange a cost system or web site your self.


how do creators make money

Value: Free plan. Paid plans begin when you cross 300 subscribers, then $9/month

Description: ConvertKit is a device that empowers creators to develop and join with their audiences, and ultimately promote to them.

The way it helps: ConvertKit is one other nice possibility with strong options that allow creators to promote services.

Take a breath and decelerate – we all know having a number of choices may be overwhelming. Irrespective of how nice a device appears, think about the way it suits into your artistic course of earlier than you enroll and hand over your card.

It’s finest to start out small and with the free variations, then check and see what works for you earlier than you decide on something.

What instruments are in your creator toolkit? Tell us over on Twitter @buffer.

30 Content material Creation Instruments for Each Creator