February is residence to probably the most romantic vacation of the 12 months:
Simply kidding (shouldn’t that be in March anyway?). However there may be a lot extra to February than Department’s Dialog Hearts and #sharethelove. So at the moment, I’m showering you with over 50 artistic and February advertising concepts and examples that will help you join with clients and construct your model.
Desk of contents
February consciousness causes
Under is a listing of consciousness causes acknowledged in February that may allow you to with cause-related advertising.
- American Historical past Month
- American Coronary heart Month (coronary heart illness)
- Bake for Household Enjoyable Month
- Black Historical past Month
- Most cancers Prevention Month
- Youngsters’s Dental Well being Month
- Embroidery Month
- Free and Open-Supply Software program Month
- Library Lover’s Month
- Self-Examine Month
- Teen Relationship Violence Consciousness Month
- Wedding ceremony Month
A few of these are normal whereas others are extremely particular, so relying on what you are promoting, your commerce, or your area of interest, it’s possible you’ll or might not have the ability to apply these to your February social media and advertising campaigns (Nationwide Embroidery Month isn’t precisely versatile, for instance).
February nationwide days
There’s a full checklist of February nationwide days and dates on the backside of this submit, however listed below are some highlights:
- Recognized: Groundhog Day, President’s Day, Valentine’s Day (Valentine’s Day advertising concepts right here), Galentine’s Day.
- Enjoyable: Day the Music Died Day, Ice Cream for Breakfast Day, Don’t Cry Over Spilled Milk Day, Make a Pal Day, Do A Grouch a Favor Day, Comfortable Day, Optimist Day.
- Significant: Freedom Day, Women and Girls in Sports activities Day, Put on Purple Day, Safer Web Day, Random Acts of Kindness Day, Shut-In Visitation Day, Set a Good Instance Day, Skip the Straw Day.
- Trade-specific: Toothache Day, Canine Biscuit Day, Love Your Pet Day, Spay Day, Clear Out Your Laptop Day, Caregivers Day, Lash Day, Dwelling Guarantee Day, Girls Physicians Day.
- Properly alright: Public Sleeping Day.
February variety, fairness & inclusion
Alright, now it’s time to get into the advertising concepts. Let’s begin with essential dates and observances that may allow you to in your variety, fairness, and inclusion efforts.
- Black Historical past Month: Your Black Historical past-related content material shouldn’t really be a advertising ploy however a real initiative to boost consciousness and promote civil rights.
Listed here are some issues you are able to do.
- Spotlight outstanding Black leaders in your trade—attorneys, politicians, scientists, artists, educators, and athletes who’ve formed or are shaping American society or your trade.
- Interview or characteristic Black enterprise homeowners, influencers, or members of your neighborhood who’re serving to to make historical past.
- Share quotes, little-known info, and eye-opening stats about Black Historical past—particularly these associated to your trade or area of interest.
- Tammy Baldwin’s birthday (Feb 11): Tammy Baldwin is the primary brazenly LGBT girl elected to each homes of Congress. Publish an inspiring quote from her on Instagram or Fb.
- Susan B. Anthony’s birthday (Feb 15): This well-known feminine is a frontrunner of the ladies’s suffrage motion who advocated for abolition, labor rights, equal pay and extra. On this present day, share an eye-opening statistic or inspirational quote to boost consciousness.
Significant February advertising concepts
Along with inclusivity, there are many different themes throughout February that may allow you to with significant advertising. Exhibiting your assist for causes you care about is a good way to attach together with your viewers and specific your core values. Listed here are some concepts and examples.
Coronary heart Well being Consciousness Month
So February isn’t all about that $1 pink balloon coronary heart but in addition that invaluable organ inside you that makes you tick. If what you are promoting is concentrated on well being and wellness, this can be a nice advertising alternative for you.
- Health facilities and gymnasiums can accomplice with a neighborhood well being heart for coronary heart illness consciousness or screenings.
- Host particular lessons specializing in cardiovascular exercise.
- Write informative weblog posts about coronary heart well being and danger components. Use this time to market what you are promoting by educating your clients on main wholesome lives.
- Give out a free heart-healthy present with purchases or registrations.
Within the instance under, this health heart is giving out free coronary heart price screens to those that be a part of within the month of February.
If you happen to’re not a well being or health enterprise, no drawback.
- Any enterprise can sponsor a Therapeutic Coronary heart 5k, or donate a portion of their income to a coronary heart health-related nonprofit.
- Suppose outdoors the field—pet hearts, artichoke hearts, hearts of stay, web site well being (the guts of a enterprise advertising technique, for instance).
Youngsters’s Dental Well being Month
Dentists can actually have a subject day with this one, however different companies can use this chance to show dad and mom and college students concerning the significance of dental well being.
- Daycares, health facilities, and church buildings can host particular lessons concerning the significance of dental hygiene.
- If you happen to’re a dentist, it’s possible you’ll supply to show such lessons. Or spruce up your dentist web site with some additional decorations or promotions.
- Ecommerce companies can promote their oral hygiene merchandise.
- If you happen to’re not a dentist, a easy social media submit to carry your audience’s consideration to the trigger can go a good distance.
Most cancers Consciousness Month
Along with having World Most cancers Day, the entire month of February is devoted to most cancers consciousness. Present your assist on Fb with a purple-themed submit or initiative. You may encourage your followers to “purple” their profile, promote your purple merchandise, or run a purple-themed contest.
Put on Purple Day
Nationwide Put on Purple Day is concentrated on elevating consciousness for coronary heart illness. On this present day, you would:
- Host an occasion in assist of cardiovascular well being and market it on Instagram.
- Promote your pink merchandise or give your social media profiles or homepage a pink theme for the day.
- Publish an relevant image to Instagram with an eye-opening stat. This can be a nice method to improve Instagram engagement.
World Most cancers Day
You may additionally wish to run a particular promotion on World Most cancers Day itself, particularly in case you’re within the well being and health trade.
Enjoyable February advertising concepts
A few of these are well-known, others not a lot. Have a look and see which of them align together with your model voice and values.
Federal holidays like these are all the time versatile. Any trade can run a Presidents Day sale—for the day, the weekend, or the entire dang month. Listed here are some concepts:
- Run a presidential trivia evening at your restaurant and even on social media.
- Run a Presidents Day giveaway on Instagram or Fb.
- Create a Fb occasion in your sale.
Ice Cream for Breakfast Day
Sarcastically, in the course of Youngsters’s Dental Well being Month is Ice Cream for Breakfast Day…oops? However who says you’ll be able to’t use this quirky vacation to market what you are promoting?
Held on the primary Saturday of February, this is a chance for bakeries, ice cream retailers, or eating places to run particular promotions.
Fats (mardi) Tuesday (Gras) is held on the final Tuesday earlier than Ash Wednesday yearly. It’s a celebration of life earlier than the extra somber Ash Wednesday and following interval of Lent. Listed here are some Mardi Gras advertising concepts:
- Write a weblog submit with a “celebration of life” theme.
- Promote your purple, inexperienced, and gold merchandise.
- Run a Mardi Gras Instagram giveaway.
- Enter clients on that day right into a drawing for a present card or low cost.
- Supply a reduction to those that put on Mardi Gras beads to your retailer, occasion, or lessons. Promote the sale forward of time with a submit and encourage followers all through the day by posting footage of consumers carrying their beads.
Love Your Pet Day
Love Your Pet Day is February’s alternative so that you can shamelessly submit about your pet. However listed below are some further concepts to think about:
- Write a weblog submit about what your pet can educate you about [topic relevant to your industry].
- Have your workers share images of their pets and put the montage on social media or in your February publication.
- Provide you with a pet-themed incentive. For instance, Choose Inns invited its followers to touch upon its submit with their favourite moments with their pets, and that in the event that they did, “A shock awaits the 2 of you in your subsequent go to.”
Make a Pal Day
At the present time offers you numerous alternatives for artistic advertising.
- Ship out a assessment request e mail themed round asking your clients to be your good friend. (Use these February e mail subjet traces for inspiration!)
- Associate with a neighboring or complementary enterprise and run a joint associates promotion.
- Remind individuals of your referral program or run a one-day particular the place referrals end in a reduction or present.
Groundhog Day Contest
This superstitious day occurs on February 2 yearly. For the uninitiated, if the groundhog sees its shadow, winter will final six extra weeks. If it doesn’t see its shadow, spring will arrive early. Loads of enjoyable advertising materials to work with right here.
- Run a sale the place the supply is contingent upon the end result of the day.
- Create content material impressed by the Groundhog Day film, sharing tricks to break up the monotony or keep away from repeating errors.
- On Groundhog Day, you’ll be able to run a contest, share a query or ballot together with your viewers, or just share a enjoyable reality concerning the day.
The Tremendous Bowl is among the most watched packages on tv. How does your audience relate to soccer? Are they soccer followers? Spouses or dad and mom of soccer followers? Athletes? Is what you are promoting situated close to a Superbowl venue? Run a particular throughout Superbowl weekend, create Superbowl-themed merchandise, or share a useful tip related to what their Superbowl expertise shall be like.
February hashtag advertising concepts
Hashtags can broaden your attain and add some character to your posts. Listed here are some primary February hashtags to mess around with.
If you happen to’re simply getting began together with your Instagram advertising, begin primary with one thing so simple as a #Febsale. Within the under instance, the small enterprise Mexicali took a snapshot of their ready-to-ship orders to advertise their February sale and encourage individuals to purchase.
They didn’t use a photograph shoot or fancy Photoshop graphics; only a easy behind-the-scenes sneak peek and a caption that closes with a query.
#FebruaryFeels for temper
You don’t have to have a sale for a February-friendly Instagram submit. How about simply interesting to your viewers’s temper throughout this time of 12 months?
Simply ensure you’re interesting to the temper of your particular viewers in February because it pertains to what you are promoting. Is your viewers…
- Submitting tax kinds?
- Returning again to highschool after break?
- Studying love tales and looking for optimistic vibes?
- Completely embracing singledom?
#FebruaryFeels for a testimonial
Look again by way of your images and even user-generated content material. Are you able to repurpose any of them for a #FebruaryFeels-inspired testimonial, because the Australian Women Choir does under?
#FebruaryFavorites to advertise different content material
This can be a good method to floor seasonal content material or merchandise and even to carry to mild a number of the forgotten ones. Share a roundup of your hottest services or products, and even your favourite ideas, instruments, merchandise, or sources associated to your viewers’s targets and wishes.
#FebruaryFeature to advertise merchandise
Whether or not the product you’re selling is February-themed or not, you can also make it so by utilizing the hashtag #Februaryfeature. Decide one thing you’d like to advertise in February and see if #Februaryfeature can assist improve gross sales and engagement associated to it.
#FebruaryFeature to characteristic an worker
You possibly can additionally characteristic an worker, pupil, or buyer. A lot of these characteristic posts can get your workers, clients, and followers enthusiastic about what you are promoting. Plus, they’ll wish to share their “celeb” submit with their community, which can assist improve your attain.
One other theme you’ll be able to benefit from in your February Instagram advertising is #FreshStartFebruary. That is particularly relevant for companies within the well being and wellness trade.
As you’ll be able to see, there may be far more to February than Valentine’s Day (however we have now loads of Valentine’s Day advertising concepts right here). Use the concepts above for artistic and high quality engagement together with your viewers—one of the best ways to market what you are promoting. And don’t neglect about March! You probably have occasions or promotions deliberate for Saint Patrick’s Day or different holidays, get your viewers within the know.
For extra month-to-month advertising concepts, right here’s our full checklist:
P.S. For advertising concepts for the entire 12 months, try LocaliQ’s always-updated advertising calendar.
Full checklist of February nationwide days & dates
Thanks, as all the time, to Nationwide Day Calendar.
- Baked Alaska Day
- Darkish Chocolate Day
- Freedom Day (Freedom From Slavery)
- Get Up Day
- Serpent Day
- Texas Day
- Heavenly Hash Day
- Tater Tot Day
- Groundhog Day
- Women and Girls in Sports activities Day – Adjustments Yearly
- Carrot Cake Day
- Day the Music Died Day
- Lacking Individuals Day
- Girls Physicians Day
- Optimist Day – First Thursday in February
- Create a Vacuum day
- Hemp Day
- Selfmade Soup Day
- Thank a Mail Service Day
- Put on Purple Day – First Friday in February
- Bubble Gum Day – First Friday in February
- Weatherperson’s Day
- World Nutella Day
- Ice Cream for Breakfast Day – First Saturday in February
- Play Exterior Day – First Saturday of Each Month
- Frozen Yogurt Day
- Lame Duck Day
- Chopsticks Day
- Fettuccine Alfredo Day
- Periodic Desk Day
- Ship a Card to a Pal Day
- Boy Scouts Day
- Kite Flying Day
- Iowa Day
- Safer Web Day U.S. – modifications yearly
- Reduce the Wire Day
- Bagel and Lox Day
- Pizza Day
- Toothache Day
- Cream Cheese Brownie Day
- Dwelling Guarantee Day
- Umbrella Day
- Giving Hearts Day – Second Thursday in February
- Don’t Cry Over Spilled Milk Day
- Inventors’ Day
- Make a Pal Day
- Peppermint Patty Day
- Shut-In Visitation Day
- White Shirt Day
- Plum Pudding Day
- International Film Day – Second Saturday in February
- Galentine’s Day
- Cheddar Day
- Tortellini Day
- Pork Rind Day – Day of the Massive Recreation
- Cream-Stuffed Candies Day
- Ferris Wheel Day
- Organ Donor Day
- Valentine’s Day
- Soccer Hangover Day – day after the Superbowl
- Clear Out Your Laptop Day – Second Monday
- Gumdrop Day
- Singles Consciousness Day
- Wisconsin Day
- Almond Day
- Do A Grouch a Favor Day
- Pancake Day (IHOP) – modifications yearly
- Random Acts of Kindness Day
- Cabbage Day
- Battery Day
- Crab Stuffed Flounder Day
- Drink Wine Day
- No One Eats Alone Day – Adjustments yearly
- Caregivers Day – Third Friday
- Arabian Horse Day *
- Purple Sock Day * – Third Saturday in February
- Chocolate Mint Day
- Lash Day
- Vet Women RISE Day
- Comfortable Day
- Cherry Pie Day
- Love Your Pet Day
- Muffin Day
- Grain-Free Day
- Sticky Bun Day
- Presidents Day – Third Monday
- Grocery store Worker Day *
- California Day
- Cook dinner a Candy Potato Day
- Margarita Day
- World Spay Day – Final Tuesday in February
- Banana Bread Day
- Canine Biscuit Day
- Tile Day
- Tortilla Chip Day
- Toast Day – Final Thursday
- Chili Day – Fourth Thursday
- Chocolate Coated Nut Day
- Clam Chowder Day
- Skip the Straw Day – Fourth Friday
- Set a Good Instance Day *
- Pistachio Day
- Inform a Fairy Story Day
- Anosmia Consciousness Day
- Kahlua Day
- Retro Day
- Strawberry Day
- Polar Bear Day
- Chocolate Souffle Day
- Floral Design Day
- Public Sleeping Day
- Tooth Fairy Day
- Uncommon Illness Day USA – Final Day in February
February 29 (Each 4 Years)