WooCommerce is the world’s largest commerce platform, with a market share of virtually 37 p.c.

Positive, we’re not speaking Google ranges of dominance, nevertheless it’s 2.5 instances greater than its nearest rival and has a buyer base of greater than 3.4 million corporations. That’s spectacular, particularly given it’s competing with huge names like Squarespace and Shopify.

So WooCommerce is clearly getting one thing proper. However that doesn’t imply you may count on to launch a WooCommerce retailer then chill as the cash rolls in. You continue to have to nail your messaging.

To that finish, I dived into Drip’s overflowing e-mail archive to select XX participating, eye-catching, high-converting WooCommerce e-mail examples. 

On this article, I’ll carry the lid on what it takes to craft extremely efficient e-mail advertising and marketing campaigns to your WooCommerce retailer, together with recommendations on:

• Driving buyer motion via behavioral emails
• Utilizing follow-up e-mail campaigns to spice up buyer orders
• Constructing a loyal viewers via ESG messaging

Sounds good? Then let’s get into it…

When merchandise get tremendous widespread, a scarcity of inventory can turn into nationwide information, like when White Claw revealed it was struggling to satisfy demand for its eponymous laborious seltzer.

However you don’t have to be interviewed by CBS to capitalize on excessive demand to your hottest merchandise. As an alternative, you may merely ship a back-in-stock e-mail, similar to lingerie model ThirdLove:

This tactic works effectively as a result of it leverages the product’s shortage. 

If customers know an merchandise is more likely to promote out quick, they’re extra more likely to take motion. Why? As a result of we people can’t stand lacking out on a superb factor.

ThirdLove makes this e-mail much more compelling by including an above-the-fold low cost code for first-time consumers:

Providing a 20 p.c low cost on a hard-to-buy product? That’s a recipe for assured gross sales.

More and more, this implies delivering customized experiences. As many as 36 p.c of buyers—rising to 43 p.c in households incomes $100,000+ a 12 months—consider retailers ought to do extra to personalize the shopper expertise, in response to Forrester Analysis.

Manufacturers are effectively conscious of this. But the overwhelming majority are nonetheless falling brief, with analysis from Bluecore revealing that simply 12 p.c of shops consider they’re truly good at delivering customized experiences to clients.

After all, admitting you may have an issue is step one to fixing it.

Among the finest methods to create tailor-made experiences to your viewers is to ship behavioral emails. These are automated emails which might be laser-targeted to particular person clients based mostly on how they work together along with your merchandise and content material throughout a number of channels, out of your social media accounts to your web site.

The Frye Firm clearly understands the worth of behavioral emails, routinely utilizing them to share customized product suggestions based mostly on clients’ searching historical past: 

It’s not laborious to see why one of these e-mail is so impactful. The shopper who acquired the above e-mail clearly favored that tasteful pair of brown mules sufficient to click on the product web page. 

There could possibly be any variety of the reason why they didn’t purchase instantly. A delicate nudge—within the type of a well-time behavioral e-mail—could possibly be all of the persuasion they require to transform.

And simply in case the shopper in query has completely gone off the thought of proudly owning that individual product, The Frye Firm provides a bunch of different “handpicked” merchandise, every carrying a major low cost:

One easy however efficient tactic is to ship automated birthday emails to clients, like Anthropologie does right here:

Are we actually gained over by manufacturers remembering our dates of delivery? Analysis suggests the reply is a powerful sure. 

In response to in-depth (if barely outdated) evaluation from Experian Advertising Companies, birthday emails outperform promotional emails throughout just about all e-mail advertising and marketing metrics, delivering:

• 481 p.c larger transaction charges
• 342 p.c larger income per e-mail
• 179 p.c larger distinctive click on charges

The one metric they don’t overperform on is common order worth—seemingly as a result of most birthday emails embrace some form of low cost.

Nevertheless, there’s an apparent flaw with birthday e-mail campaigns: many people prefer to make plans for our birthdays. And people plans not often contain checking our e-mail inboxes.

For that motive, it pays to comply with up your on-the-day birthday e-mail with a reminder e-mail a day or two later, similar to ASICS does right here:

This tactic pays dividends, with Experian’s analysis displaying that birthday reminder emails ship price will increase of at the least 20 p.c throughout open charges numerous metrics—together with open price, common order worth, and common income per e-mail—versus the unique birthday e-mail.

Observe-up emails shouldn’t be reserved to your once-a-year birthday e-mail campaigns.

Take into consideration your clients. Suppose how busy they’re. What quantity of your viewers will probably be checking your inbox on the actual time you ship an e-mail?

In the event that they don’t see it instantly, there’s a powerful likelihood it’ll find yourself buried beneath 30 different unopened emails, by no means to be clicked.

For that motive, it pays to ship follow-up emails any time you’re operating an necessary e-mail advertising and marketing marketing campaign. Figures from Omnisend display the advantages of this strategy, revealing {that a} three-step e-mail collection ends in…

• 90 p.c extra orders for welcome emails
• 75 p.c extra orders for buyer reactivation emails
• 63 p.c extra orders for deserted cart emails

…when in comparison with simply sending a single e-mail.

Mavi Denims makes use of this tactic to remind clients about limited-time reductions:

As soon as once more, this strategy is easy however efficient. In case you’re providing a pretty promotion, it stands to motive that clients will wish to hear about it. So give them the very best likelihood of seeing your message by sending at the least one follow-up e-mail.

Nevertheless, there’s a wonderful line between following up and bombarding your viewers with a number of undesirable messages.

It’s completely wonderful to ship a follow-up e-mail or two to remind people who your Black Friday sale is coming to an finish, or that your newest must-have product has simply hit the market.

Simply don’t overdo it. In case you comply with up on something and all the pieces, your viewers is rapidly going to tune out, lessening the affect of future follow-up campaigns.

Particularly, many wish to discover out what you’re doing round environmental, social, and governance (ESG)-related points.

Environmental elements have turn into more and more necessary to customers within the wake of the pandemic. In response to Mastercard, 62 p.c consider it’s now extra necessary than ever for corporations to behave in a extra sustainable, eco-friendly approach.

Importantly, your clients don’t simply need you to behave extra sustainably; they count on you to assist them make extra sustainable decisions too. Analysis from insurance coverage firm Zurich discovered that 75 p.c need organizations to allow them to be greener—each when making a purchase order, and across the decisions they make extra usually.

Some of the tangible methods to display your ESG credentials is thru your product packaging, as a result of it’s a bodily factor. 

If it’s stuffed with single-use plastics, clients are going to note (they usually’ll seemingly be dissatisfied). On the flip facet, if you happen to’re taking steps to scale back the environmental affect of your packaging, you need to undoubtedly shout about it, like enterprise card firm Moo does on this e-mail instance:

One phrase of warning on this strategy: if you happen to say you’re going to do one thing eco-friendly, you’d higher comply with via with actual actions.

In an Ipsos survey, 34 p.c of customers revealed they’d researched manufacturers to make sure they’re assembly their sustainability commitments. In case you fall brief, don’t count on them to stay round.

Consequently, it’s straightforward for them to lose monitor of what’s sizzling (and what’s not). So it’s no shock that analysis from Emarsys revealed nearly one in 5 US customers really feel overwhelmed by alternative, whereas one in 10 have backed out of a deliberate buy as a result of they had been offered with too many choices.

For that motive, it pays to level your viewers within the route of the newest must-have merchandise, like Glossier does right here:

This e-mail works so effectively as a result of it’s not simply saying: “Right here’s a giant record of all our new releases, please purchase them.”

As an alternative, it provides a well timed hook—on this case, the cooler temperatures of the autumn season—to make its messaging extra related, actionable, and useful to clients.

In case you’re not already operating some form of referral program, you’re lacking out.

Truth is, customers are way more aware of suggestions from actual individuals. In response to Matter Communications, 61 p.c are more likely to belief suggestions from a buddy, member of the family, or influencer on social media, whereas simply 38 p.c are more likely to belief suggestions from manufacturers.

However referrals aren’t simply an efficient solution to develop your buyer base; additionally they assist you to attain the correct types of shoppers. One examine found that referred clients:

• Are extra loyal
• Generate larger revenue margins
• Present the next buyer lifetime worth

Need to hear the very best information? Referral packages are tremendous straightforward to ascertain. You’ll be able to simply share an e-mail encouraging clients to refer their pals—that’s all there’s to it. 

Cruelty-free skincare model Frank Physique will get it proper on this referral e-mail instance:

I like how this e-mail retains issues easy. There are not any sophisticated phrases and situations right here—simply the promise of a €15 credit score for each the referrer and the shopper they refer. 

WooCommerce + Drip = Extra Loyal Clients

WooCommerce provides entry to a near-infinite provide of buyer information.

Drip brings that means to all these figures, serving to you perceive how loyal your clients are—and what meaning to your backside line.

We make it straightforward to search out buyers who’ve simply found you, or made their first buy, or taken a strong step towards loyalty by putting their second order.

That helps you outline the kinds of experiences which might be more than likely to resonate with high-value clients, permitting you to do extra of the stuff that works.

However don’t simply take my phrase for it. See for your self by beginning your 14-day free trial.