In 2021, e mail stays a strong software for every part from e mail advertising to inner communications. However the stakes are greater.
With the world going distant, emails play an enormous position in holding prospects, employees, and nearly everybody else related and engaged. That’s the place an HTML e mail template can assist.
On this submit, we’ll break down the highest 8 causes to make use of an HTML E mail Template in 2021.
What’s an HTML e mail template?
An HTML e mail template is an HTML file. It outlines the construction of an e mail itself and the order of content material components within the e mail.
HTML e mail template means that you can add pictures, movies, and different visible components to emails. It means that you can add CSS types to texts and different components of the e-mail.
Its greatest trait is reusability. Working with them requires no coding abilities.
8 causes to make use of an HTML e mail template
1. Readability and effectivity
One of the best factor about an HTML e mail template is that it offers your content material a transparent and constant construction and circulation. Utilizing rows and dividers you possibly can break up and arrange massive chunks of textual content or show info with containers, infographics, tables, and charts.
(Supply: E mail from Contact Monkey)
Whenever you use an HTML e mail template on your mass emails or inner newsletters, your readers will know precisely how and the place to search out the knowledge they want. They’ll even be much more prone to interact along with your communications if they will simply discover the important thing factors they’re searching for.
2. E mail monitoring
When you’ve chosen and customised your e mail template, you wish to guarantee that the e-mail you ship is definitely being opened and browse. You wish to know that your design resonated along with your readers.
The bottom line is to make use of an e mail service supplier that permits you to observe and examine OR, CTR, CTOR, person engagement, NPS, and different metrics.
Stripo is built-in with over 70 ESPs and e mail shoppers. All of the emails that you just construct with Stripo might be exported to an ESP of your selection in 1 click on.
It’s possible you’ll verify the checklist of Stripo’s integrations.
3. Increased person engagement
Except you’ve gotten knowledgeable graphic designers in your e mail advertising staff, creating visually interesting HTML emails might be powerful. On the identical time, visuals are vital for partaking your readers. In truth, some research present that our brains course of visuals 60 000X quicker than textual content.
With an HTML e mail template, you should use graphics, colours, backgrounds, and pictures for extra visible engagement.
On high of that, an HTML e mail template permits you to create CTAs that really stand out, with daring fonts, highlights, and CTA buttons. Which means growing your probabilities of sending your recipients to key merchandise and offers, sources, and occasion RSVPs.
(Supply: E mail from Stripo)
4. Model consistency
A key good thing about an HTML e mail template is that you would be able to simply create content material tailor-made to your model.
HTML e mail templates allow you to customise your message with colours, logos, and layouts particular to your group.
The bottom line is creating an e mail template that displays the remainder of your model, from the messaging and graphics in your web site to your occasion invitations. The aim is a unified model expertise for anybody receiving your e mail.
With an e mail template builder like ContactMonkey, you’ll have the choice to avoid wasting model colours and rows whereas optimizing your design over time by way of e mail monitoring.
With Stripo’s model pointers equipment, you’ll be capable of save and share e mail design types that your staff utilized in earlier emails, together with fonts, CTA buttons, and extra.
Keep model constant throughout all e mail campaigns
5. Scale back the variety of errors in e mail structure
When utilizing HTML e mail templates, you scale back (I’d say, “Remove”) the variety of errors in e mail code.
When you’ve chosen a template, you possibly can edit it within the drag-n-drop e mail builder without having to cope with the code.
6. Scaling e mail manufacturing
It’s important to let your teammates construct emails with out the assistance of builders. First, it’s cheaper. Second, the less individuals engaged within the course of the quicker you end it.
Do you know that interactive and AMP emails have 5.2X instances greater conversion?
You may simply, with no coding abilities, make the most of interactivity in your e mail advertising. How?
Some e mail templates constructed with Stripo already include interactive, dynamic, AMP, and real-time content material. Some templates are gamified. You simply should barely customise them down.
8. It saves time
Above all, the most important good thing about HTML e mail templates is their skill to avoid wasting you time with out skimping on high quality.
Whether or not it’s essential to ship out your organization e-newsletter or advertising e mail blast weekly or month-to-month, your design will at all times be ready. All you’ll must do is solely plug in your up to date content material.
Which means, your recipients can get the knowledge they want extra shortly whereas your e mail entrepreneurs can concentrate on delivering correct, partaking, and up-to-date content material. With on a regular basis saved, you possibly can focus extra on bettering your campaigns to constantly enhance engagement.
HTML e mail templates are important for tapping into your viewers’s full potential. Not solely do they make your emails extra fascinating and fascinating to learn, but additionally allow you to observe, measure, and enhance your content material shortly.
By utilizing HTML e mail templates, you possibly can take your e mail advertising to the subsequent stage and save time doing it