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Fb analytics are like a magic reality serum: an on the spot shortcut to perception on the world’s hottest social media platform.

Even whereas some issues about Fb stay a thriller — as an illustration, why does your seventh-grade boyfriend depart a ‘Completely happy Arbor Day’ message in your wall yearly? — social media managers all around the world can rely on the soothing readability of Fb analytics.

Numbers don’t lie, in spite of everything. Your Fb metrics reveal fascinating details about your viewers’s preferences and behaviors. By analyzing information about your content material efficiency, you’re getting useful quantitative suggestions to assist construct a successful Fb advertising technique.

The one trick to profiting from your Fb analytics is discovering a device that can assist you observe efficiency and establish patterns. Fortunately, when you’re on the lookout for insights into, effectively, insights, you’ve come to the proper place.

Learn on for a breakdown of the greatest Fb analytics instruments obtainable in 2023.

What are Fb analytics instruments?

Fb analytics instruments are packages that acquire and report efficiency metrics out of your Fb account.

These metrics can embrace issues like views, likes, engagement, click-throughs, and feedback. Principally, even when you’re spending all of your Fb time on artistic tasks (e.g. commenting on Minions memes), Fb analytics instruments will probably be onerous at work within the background conserving observe of all of the chilly, onerous numbers for you.

Fb analytics can even reveal details about who is seeing your posts or following your account, with information on viewers demographics. What time are your followers most energetic? Are they youngsters from Latvia or middle-American dads? Fb analytics is on a continuing reconnaissance mission to collect all this necessary intel.

Reviewing and analyzing your Fb efficiency will help you perceive what’s working effectively and what wants enchancment. In spite of everything, what can’t be measured, can’t be managed.

You may use Fb analytic instruments to research the efficiency of a person publish, or take a macro-view of the final exercise in your Web page. All this data permits us to identify tendencies and patterns that may be tremendous useful for constructing an knowledgeable social media technique.

Whereas Fb itself doesn’t have a local analytics device anymore (Fb Analytics was discontinued in 2021), there isn’t any scarcity of different analytics instruments for Fb on the market to select from. Some price a flat fee or month-to-month subscription; others are free Fb analytics instruments.

In fact, we’re a bit biased in direction of Hootsuite’s Analytics device, however they’ve all obtained their very own particular charms.

So what’s the perfect Fb analytics device for you? Let’s break it down to seek out out.

10 Fb analytics instruments for 2023

We get it: there are so many Fb analytics instruments obtainable it will probably really feel a bit overwhelming. Right here’s a fast low-down of what you could find, beginning with our private fave, after all.

Hootsuite Analytics dashboard

Okay, okay, we all know it’s a bit cliche to advocate our very personal analytics device, however with so many tremendous useful options, it’s sort of unimaginable to not embrace it right here.

Between the customizable reviews (yep, you may automate ‘em!), benchmark instruments, and strong viewers evaluation options, we gotta say: it’s fairly subsequent degree. Share insights along with your workforce and impress your boss with pleasant, clear report docs.

And since the Hootsuite dashboard is linked to all your social accounts — Instagram, LinkedIn, Youtube, the entire gang — you may truly see all of your social analytics collectively in a single place to catch overarching social tendencies impacting your model and accounts. Not too shabby, proper?

Key options:

Basic analytics: Monitor Fb metrics like attain, engagement fee, impressions, likes, shares, performs, clicks, saves, feedback, video views, new followers, whole followers, profile visits, reactions, detrimental suggestions fee, web site clicks, common time watched, variety of messages, every day engaged customers and extra.

Reporting: Arrange customized boards that offer you an summary of your most necessary metrics at a look over a choose time period: and search for far more granular data, all the way down to the efficiency of each particular person publish you revealed. Report templates are a fast solution to get began.

add a new report with Facebook overview and audience

Suggestions: Get personalised suggestions in your greatest instances to publish for every of your accounts based mostly on objectives like engagement, model consciousness, and extra.

Evaluate business benchmarks: Simply view business benchmarks and see the way you examine to rivals.

best times and days to publish

Fan heatmap: This distinctive visualization device permits you to see at a look when your Fb followers have been on-line throughout a particular date vary. Add the Followers on-line metric to a report back to view simply what number of followers or followers have been on-line by day of the week and time of day.

Value: Strive it without cost for 30 days. Pricing begins at $99 per thirty days.

Rival IQ

Rival IQ Instagram social posts analytics

They are saying you shouldn’t examine your self to others, however what when you ignored that recommendation? As you might in all probability guess from the title, Rival IQ is closely targeted on seeing simply what your competitors is as much as. Together with reporting on the standard Fb analytics metrics (engagement, demographics), you should use the Rival IQ dashboard to research how your nemesis manufacturers are doing, too.

Key options:

  • At-a-glance efficiency: Likes, feedback, posts, reactions and demographic data in a single place
  • Aggressive benchmarking: Complete reporting on rival accounts so you may see the way you stack up
  • Fb advert analytics device: Monitor your campaigns and placement, and examine demographic data
  • Head-to-Head reviews: Evaluate your web page to your rivals to see efficiency patterns and key tendencies

Value: You possibly can attempt it free for 14 days, however then plans begin from $239 per thirty days.

Meta Enterprise Suite

Meta Business Suite

Fb shut down its in-platform Fb Analytics device in 2021, changing it with the Meta Enterprise Suite. The Enterprise Suite is a device for managing adverts, commerce and content material publishing for each Fb and Instagram. It additionally includes a primary analytics device for reviewing insights about your posts and Web page.

Key options:

  • Insights: Evaluate your publish performances
  • Tendencies: Monitor key tendencies to see patterns for fulfillment
  • Viewers data: Try demographics in your target market

Value: Free


Keyhole Facebook profile

Keyhole is an analytics device that additionally can be utilized for social listening. Monitor the efficiency of your Fb web page, in addition to rivals’, and use Keyhole’s suggestions to optimize engagement. Hashtag monitoring and key phrase monitoring permits customers to maintain up with all the recent goss and leverage tendencies.

Key options:

  • Sentiment evaluation: See who’s speaking about your model, and extra importantly, how the really feel about it
  • Suggestions: Whether or not you’re on the lookout for extra followers, engagement or conversion, Keyhole supplies data-backed suggestions for issues like time to publish and what number of phrases to make use of.
  • Competitor evaluation: How do you stack up towards your rivals? Keyhole’s competitor evaluation characteristic allows you to see your performances aspect by aspect.

Value: 14-day free trial. A primary profile analytics account begins from $39 a month, whereas social listening account begins from $79 a month.

Social Standing

Social Status Summary profile analytics

The social media analytics device has a colourful and strong Fb characteristic, monitoring the whole lot from publish impressions to engagement to development and hyperlink clicks. There’s additionally the choice to research adverts, rivals and influencer campaigns.

Key options:

  • Multi-channel reviews: Evaluate your Fb efficiency to your different accounts
  • Paid and natural breakdowns: Analytics for each your adverts and content material
  • Competitor benchmarking: Evaluate how your efficiency is in comparison with your rivals

Value: A restricted free plan is offered with no reporting instruments; the Starter plan begins at $29 a month.


Quintly analysis fans and followers total

Quintly’s superior social media analytics (select from greater than 500 metrics!) dig in deeper than Meta and provide some severe customization and suppleness. Select between layered insights or in depth ones, and analyze your efficiency towards rivals and types that encourage you.

Key options:

  • Customized reviews: Construct and automate reviews that ship the info you care about most.
  • Customized dashboards: Select from 500+ metrics to indicate your key information factors at-a-glance.
  • API integration: Get full information flexibility with Quintly’s API integration.

Pricing: From $410 a month

Vaizle social media analysis brand engagement and top hashtags

Vaizle takes social media information from Fb and all of your different key platforms and interprets the outcomes into actionable every day suggestions. Get your insights delivered in easy-to-digest visible codecs like graphs and charts.

Key options:

  • Aggressive evaluation: See what hashtags and post-types are working greatest in your mortal enemies
  • Customized reviews: See a reside preview of your report as you create a customized one in a number of clicks; add notes and feedback to offer your workforce context
  • Suggestions: Vaizle calls itself your “private social media analyst,” offering not simply information however solutions for motion.

Value: Free 14-day trial; full plan from $29 per thirty days

Social Insider

Social Insider posts engagement and fan growth

Key options:

  • Metric monitoring: Monitor your marketing campaign outcomes and observe your social KPIs
  • Strategic insights: Content material concepts and tendencies, custom-made to you and your business
  • Aggressive evaluation: See how your rivals’ social content material is performing and the way you stack up towards business requirements

Value: Free 14-day trial; plans begin from $83 month-to-month



Sotrender’s social media analytics reporting goals to offer customers with each efficiency stats and actionable insights. Skilled reviews come collectively in a snap, and it’s simple to observe rivals’ natural and paid posts.

Key options:

  • Automated reporting: AI-enhanced reviews provide distinctive insights
  • Comparability reviews: See your rivals’ outcomes side-by-side with your individual.
  • Model fairness: Sotrender’s proprietary “business indexes and scores” assist measure model fairness and efficiency

Value: Free 14-day trial; accounts begin from $69 per thirty days

FAQs about Fb analytics instruments

How do I get Fb analytics?

To gather and evaluate your Fb analytics, you’ll want to make use of a third-party Fb analytics device like Hootsuite, or Meta Enterprise Suite. Third-party merchandise maintain observe of all your Fb metrics: your views, likes, engagement fee, shares, viewers demographics, Fb advert efficiency and so forth.

Are there instruments to research Fb pages?

Sure, there are many totally different Fb analytics instruments obtainable for analyzing the efficiency of your Fb Web page, reminiscent of Hootsuite Analytics.

Join any of them to your Fb account, and these social media analytics instruments will begin gathering information about your publish efficiency and viewers conduct, so you may establish patterns for Fb success. Scroll up for a breakdown of a number of the greatest Fb analytics instruments obtainable in 2023.

What changed Fb Analytics?

Meta Enterprise Suite is the device that changed Fb Analytics, however there are such a lot of different nice third-party packages on the market that can provide you perception into your Fb efficiency.

In different phrases, when you’re on the lookout for alternate options to Fb Analytics, Meta Enterprise Suite isn’t your solely choice. Hootsuite Analytics, as an illustration, tracks your Fb information intimately alongside your outcomes from different social accounts. This simplifies your social media analytics work. It saves time and makes it simple to check mixture outcomes throughout networks or towards your business common.

Handle your Fb presence alongside your different social media channels utilizing Hootsuite. From a single dashboard, you may schedule posts, share video, interact your viewers, and measure the influence of your efforts. Strive it free right this moment.

Get Began

All of your social media analytics in a single place. Use Hootsuite to see what’s working and the place to enhance efficiency.

9 Fb Analytics Instruments for 2023 [Paid & Free]