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Like others in our business, we’re devoted to fostering innovation and exploring new approaches to work and life-style. We have now questioned conventional practices associated to workplace work and journey, emphasizing prioritizing the well being and well-being of our colleagues and communities.

Our dedication to bettering environmental, social, and governance (ESG) issues is mirrored in our actions. Like all the time, we concentrate on three core areas: our Folks, Companions, and Planet. That is the place our ardour lies, and it’s why it’s the middle of all we do.


At GfK, we attempt to domesticate an surroundings of belief and respect the place variations are celebrated, distinctive views are heard, and our Folks be at liberty to be their greatest, genuine selves. As a world firm in rapidly altering occasions, we imagine this isn’t simply our accountability, it’s sensible enterprise.

The latest version of the Survey, performed in Could 2022, coated not solely the usual worker satisfaction questions but in addition gauged our Folks’s needs round versatile work preparations. With a participation charge of 75%, the Survey outcomes confirmed an increase in general worker satisfaction over the earlier Survey, with a 5-point enhance in Worker Internet Promoter Rating (eNPS)— a measure of staff’ willingness to suggest GfK as a spot to work.


Efficient, long-term partnerships assist open up recent alternatives and new strains of artistic considering for all events concerned. They ship worth not solely to us however to our shoppers, suppliers, and business companions. Because of this we make investments our experience, ardour, and time to create sturdy partnerships all through the GfK ecosystem.

Sustainability considerably impacts gross sales in lots of industries, together with tech and sturdy items. All through 2022, our firm continued to adapt to include related knowledge factors round sustainability into our current merchandise. We additionally continued to construct out our portfolio of merchandise devoted completely to insights on sustainability. This helps our shoppers bridge the hole to develop into extra environmentally sustainable manufacturers whose merchandise meet customers’ full vary of expectations.


As a world participant, we acknowledge our firm’s impression on the Planet and the alternatives open to us to guard our surroundings. For us, business success and environmentally accountable habits are linked. To be holistically profitable, we will need to have sustainability round each department of our actions.

Embracing a hybrid work mannequin has allowed us to empower our Folks to seek out their very own optimum work-life steadiness whereas concurrently lowering our impression on the Planet. In 2022, we noticed a discount in worker commuting emissions of roughly 74% in comparison with our 2019 base yr.

That is solely a snapshot of our achievements over the previous yr. For a complete overview of all our commitments associated to Folks, Companions, and Planet, together with the strides we have taken towards carrying out these targets, we invite you to learn our most up-to-date Sustainability Report.

We imagine that we will solely contribute to bettering our world by establishing formidable benchmarks. We absolutely acknowledge the importance of the challenges we have taken upon ourselves and are decided to confront them head-on, studying and evolving by way of expertise. Each step of the best way, we invite suggestions and perception to make sure we keep on the trail of progress.

To be taught extra about how we prioritize sustainable development, please learn our newest sustainability report.

GfK's Sustainability Report 2022

A glance into our dedication: Our Sustainability Report Highlights