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YouTube is a massive platform that many are not properly utilising for the best leads. Whether you are an existing Youtuber who is looking into nurturing affiliate links, or heading the other way and looking to build your own network and community, there are several things that you should know. Building affiliate YouTube channels is an art, and you need to make sure that yours will generate the leads that you need.

The platform of YouTube

YouTube is one of the biggest content distribution platforms on the internet by far. Launched in 2005, it was bought by Google in 2006 for $1.65 billion (approx. £1.19 billion) and they have helped to develop it into the well-known brand that it is today.

It has more than 2 billion logged-in users each month, with billions of views and watch hours being generated each and every day. As the world’s second-most visited site and the second-most used social platform, it presents many opportunities for affiliate YouTube channels.

Why should you use YouTube as a channel?

Many affiliates should look into some of the avenues that can arise from a YouTube channel as it is a brilliant place for both content marketing and community creation.

You should always be trying to think of fresh and interesting content that might appeal to your audience, and creating videos is a great place to start. In addition to scheduled videos, YouTube also has a live streaming function. This will help you to drive engagement not just with your channel but hopefully within the world of the of your affiliate platform too.

Your audience will have the opportunity to discuss your videos more in the comments section, but this is not the only place on the YouTube platform where they can do so. Properly utilise the Community tab so your subscribers have another place where they can discuss the brands in your programs and the points that you raise within your content.

Finding inspiration

Though you are coming to YouTube as an affiliate wishing to build leads and engagement, you should also make sure to look at some examples of YouTubers who have since become successful affiliates. Their content will no doubt help you come up with some fantastic ideas that you can use on your own platform.

One of the best places to view this in action by far is Beauty YouTube. This is a multimillion-dollar industry in its own right, and many influencers big and small have some form of affiliate code for the brands they love. Take note of how they educate their audience and use their codes and products, and try to come up with some strategies that could work for your brands too.

Building an audience of subscribers who are interested in what affiliate YouTube channels could offer will take time and effort but it could pay dividends for your partnerships and the brands you feature as part of your affiliate network. Learn how to market on this platform and how to create content to drive interest in your chosen affiliate brands now.