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In-app notifications are brief and informative messages customers obtain after they open an app. They assist take consumer interplay a step additional, like progressing by means of the completely different phases of a funnel. From onboarding new customers to driving repeat purchases, these notifications assist you do all of it!

With the potential for incorporating any content material or media, in-app notifications can help you make personalised, partaking messages and pair them with visually interesting parts. Nevertheless, when you’re in search of extra management over the appear and feel of an in-app message, utilizing customized HTML templates is the best way to go.

What are Customized HTML templates?

In a sea of manufacturers preventing for visibility and consumer engagement, Customized HTML templates assist you stand out and convey your message in an out-of-the-box method. These templates unlock customized performance and branding to match your wants and will help you wow your prospects all through their app journey.

You’ll be able to personal up the content material space and run partaking campaigns per their use circumstances. To do that, merely import code to create a singular template, and edit it to make adjustments as per your necessities.

The best way to create Customized HTML templates with WebEngage?

  1. In your dashboard, head over to Personalization> App Personalization> In-app Notifications and begin creating an In-app marketing campaign,
  2. Within the message tab, choose the structure as ‘Basic Modal’ or ‘Full-screen Modal’,
  3. Now, choose the template as ‘Customized HTML’ and add the content material physique in uncooked HTML format.
  4. End creating the In-app marketing campaign and launch it.

If you wish to recreate future in-app campaigns in an identical model, copy and paste the code, add the brand new content material, make the required changes, and voila!

Please be aware: At present, this characteristic is supported by the Basic Modal and Full-Display Layouts. As that is an access-controlled characteristic, kindly attain out to your Buyer Success Supervisor or [email protected] to get entry.

The best way to leverage Customized HTML for In-App Notification?

Customized HTML templates can help you create a visually enhanced, compelling, and intentional expertise on your customers. With these templates, you may ship distinctive, personalised messages whereas saving on creation time. Let’s see how one can virtually leverage these templates for in-app notifications:

1. Add flexibility to your notification template: With customized HTML, you may create a variety of templates to run particular use circumstances. You’ll be able to plug in your content material in whichever method you need and customise all parts, from the picture peak to the variety of CTAs.

For instance: You should use it to advocate merchandise based mostly on the final seen product by a consumer. With customized HTML you may experiment with the structure, add product suggestion facet by facet, and in addition add 2 CTAs facet by facet. For extra info on implementing suggestion in your campaigns, learn our weblog.

2. Align In-App Notification as per your branding and design: Customized HTML provides you the pliability to align colours, fonts, and extra to make sure that your in-app notifications are a seamless extension of your app design and branding.

For instance: You require a shade palette and particular fonts to fulfil your design necessities. With customized HTML, you may merely align these parts to make the template appear and feel like they had been made simply on your model.

3. Add partaking parts: You may be as artistic as attainable whereas deciding on parts on your in-app campaigns to make them extra partaking. Components corresponding to photos, movies, and GIFs, CTAs could make your notifications extra interesting and set you aside out of your opponents.

For instance: To onboard new customers and educate them about your platform and options, you may add engaging parts, like a video on the subject, to make the interplay extra partaking.

4. Incorporate dynamic parts: With Customized HTML templates, you may deploy timers, countdowns, and time-bound provides to induce in-app purchases. This helps create a way of urgency and influences customers to make snap shopping for choices.

For instance: You’ll be able to deploy countdowns for particular occasions corresponding to day by day offers, flash gross sales, black Friday gross sales and so on., and ship reminders to customers of the remaining time left to nudge them into making purchases whereas the campaigns are operating.

Wrapping Up

Customized HTML templates assist you unleash your creativity and create distinctive in-app notifications shortly and effectively. They’re newbie pleasant, whereas nonetheless offering the choice to implement advanced use circumstances. Moreover, you may design notifications that seamlessly lengthen your branding, incorporate partaking and dynamic parts, and drive conversions. Thrilling, proper? So, what are you ready for?

We hope you check out this characteristic and share your suggestions. Learn our data base for extra info. For those who want extra help, get in contact along with your Buyer Success Supervisor or attain out to [email protected] to get began.

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Amplify Conversions for In-app Notifications with Customized HTML