By Sean Tinney January 3, 2023

Not sending birthday emails to your subscribers? You possibly can be lacking out on a chance for higher subscriber loyalty, extra engagement, and extra gross sales.

Think about it’s your birthday…

You roll over in mattress and seize your cellphone, sifting via texts and emails wishing you properly in your special occasion. In your inbox, there’s a message ready for you with a free supply, only for you, that can assist you have a good time.

Now, how do you’re feeling? Appreciated? Particular? Nicely, that’s the purpose of a birthday e-mail: to make your subscribers really feel particular.

Birthday emails are an awesome expertise to your subscribers, however as a marketer, you’ll get loads of advantages from them as properly. In keeping with Experian, birthday e-mail campaigns have a:

• 342% increased income per message
• 481% increased conversion charges
• 179% distinctive click on charges

So when you’re questioning if try to be sending a birthday e-mail, our suggestion is sure.

However earlier than you begin sending these particular emails… you’re going to want to know your subscribers’ birthdays.

Easy methods to get your subscribers’ birthdays

In your sign-up kind

Surprisingly, many companies don’t ship out birthday emails just because they don’t take the time to gather that info. 

So when organising your sign-up kind, add a customized discipline to gather your subscribers’ birthdays. Simply don’t make this a required discipline, as your subscribers’ e-mail addresses are crucial aspect. If you will get just one piece of knowledge, get that. Asking for an excessive amount of info could make individuals not need to join.

But when asking for individuals’s birthdays doesn’t suppress your opt-in charges an excessive amount of, add an non-compulsory customized discipline for birthdays. And whenever you ask for somebody’s birthday info, simply ask for the day and month of their birthday. Individuals are normally keen to share the month and day they had been born, however could also be hesitant to inform you which yr.

Professional tip: Think about including textual content beneath the birthday discipline that tells the client why you’re asking for his or her birthday. For instance, “Enter your birthday so we are able to ship you a present.” Individuals are extra keen to present info in the event that they know why you want it and the way you’ll use it. 

Right here’s how retailer DSW has arrange their sign-up kind. This is a little more info than most sign-up varieties ask for, however you get the thought. Additionally observe how they’ve made the birthday info non-compulsory. That’s good. 

In an e-mail marketing campaign

It’s not too late to gather birthday info when you didn’t get it via a sign-up kind. Merely arrange an e-mail marketing campaign to gather your subscribers’ birthday info. 

Use a topic line like:

“We need to ship you a birthday present!” 

or 

“Now we have a birthday present for you, however we don’t have your birthday.” 

Allow them to know why you need to know their birthday, in order that they’re extra prone to reply. 

Additionally hold this e-mail easy. Don’t mix requests for his or her birthday with a distinct e-mail request, like asking for his or her zip code on the similar time.

This e-mail from Ann Taylor is a wonderful instance of how one can acquire subscribers’ birthday info.

Arrange tags

When organising the customized fields, additionally apply a birthday tag for every month so you possibly can simply create a birthday section that triggers an automatic birthday e-mail marketing campaign (extra on that in a second).

Make your present one thing they can’t ignore

Give your subscriber one thing they’ll be enthusiastic about and one thing you don’t normally supply. Usually, birthday emails have a coupon code that may be a particular deal, or a free supply redeemable on-line or in-store. 

Everybody loves a birthday e-mail with an irresistible coupon. Listed below are just a few of our favourite birthday e-mail examples.

Hulu sends their viewers a free month.

Purple Robin celebrates a birthday with a free burger, no situations hooked up.

And for dessert, Nothing Bundt Truffles give subscribers an precise mini birthday cake.

Stand out from different birthday emails

You’re in all probability not the one one wishing your subscribers a cheerful birthday. So observe these greatest practices to verify your birthday emails stand out from the group.

Birthday emails topic traces ought to be easy and direct

A easy method is normally greatest with regards to the topic line. Comply with the topic line construction beneath.

Maintain the e-mail message brief and attention-grabbing

Don’t make your subscribers learn loads of textual content. All they need is to get their present.

1. Maintain it brief, candy, and about your subscriber

This e-mail is just not about you, it’s about celebrating this special occasion to your subscribers. Now is just not the time to inform your organization story. 

The message ought to want your subscriber a cheerful birthday, clarify the present, and inform them how one can redeem it. The very best birthday emails are brief and easy.

Think about using a coloured button with clear instructions. For instance, “Redeem your birthday present” or “Declare your $10 coupon now”.

2. Don’t ship generic emails

Birthday emails solely work in the event that they make your buyer really feel particular. Generic, one-size-fits-all emails don’t sometimes minimize it. 

3. Use eye-catching photos or GIFs

Frequent GIFs present in birthday emails embody balloons, confetti, and muffins. 

Forever21 makes use of a enjoyable cake present to make their birthday e-mail unforgettable.

Begin with a birthday e-mail template

You don’t should be knowledgeable designer to ship amazing-looking birthday emails. Begin with a pre-designed e-mail template after which use a drag-and-drop builder to customise it.

Listed below are just a few birthday templates obtainable to all AWeber clients. Simply choose one of many mobile-ready birthday e-mail templates and customise it to suit your model.

Give subscribers a present that’s straightforward to redeem

Folks don’t need to soar via hoops to redeem a present, particularly on their birthday. So be sure your present is straightforward to redeem.

Right here’s an instance of a birthday e-mail that will get this proper:

Automate your birthday e-mail campaigns

Sending an e-mail to have a good time every of your subscriber’s birthdays yearly appears like loads of work. Not when you arrange a birthday e-mail automation collection.

With an automatic marketing campaign, you arrange the e-mail and timing as soon as. Then on their birthday (or the birthday month), the e-mail is routinely despatched.

Take a look at this video for a step-by-step information to organising your birthday e-mail automation, from organising the shape to triggering the e-mail:

It’s straightforward to ship stunning birthday emails 

It’s all the time nice to ship an e-mail to your subscribers on their birthday, however there aren’t any hard-set guidelines. Greater than half of birthday emails are despatched on a selected birthday. However a brand new development is to ship an e-mail firstly of the birthday month to permit them loads of time to redeem their present. 

For those who don’t redeem their present, you possibly can all the time ship them a reminder e-mail on the finish of the month. Begin sending your birthday e-mail campaigns at this time with AWeber Free.