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Campaigner was based in 1999 when the web and e-mail have been simply starting to achieve the lots. Since then, Campaigner has remained on the forefront of e-mail, now combining cellular SMS advertising into its automation and workflow capabilities. Campaigner offers all of the superior options it is advisable execute participating and high-performing e-mail and SMS advertising campaigns. Options embrace:

E mail Advertising Automation

Campaigner presents numerous automation options to make sure you by no means miss the chance to interact your viewers at key moments of their journey. These options embrace:

  • Workflows – Nurture leads, foster repeat consumers, and switch prospects into model advocates with event-based and trigger-based advertising automation.
  • Recurring Campaigns – Create and schedule recurring campaigns for frequent touchpoints along with your viewers.
  • SMS Advertising – Create and ship SMS messages immediately from Campaigner; both as a standalone marketing campaign or as a part of an e-mail workflow.
  • Autoresponders – Robotically ship an e-mail as a response to a buyer motion like a publication signup or preferences replace.

E mail Advertising Personalization

Customized emails improve the shopper expertise and ship higher engagement. Campaigner presents all of the personalization options it is advisable get your emails observed.

  • Segmentation – Create segments for focused e-mail campaigns primarily based on contact exercise, marketing campaign engagement, demographic information, previous buy habits, and extra.
  • Content material Blocks – Create and reuse content material sections throughout campaigns and sub-accounts. Scale back e-mail design time and preserve your emails on-brand.
  • Geolocation – Dynamically or conditionally customise the content material based on particular person subscribers’ location.
  • Dynamic Content material – Embody dynamic content material blocks in your e-mail to ship personalised and related content material on the time of e-mail opening primarily based on a contact’s particular person preferences.
  • Conditional Content material – Change messaging, name to motion, and design primarily based on conditional checks on contact information resembling previous conversions or {custom} fields.

E mail Advertising Experiments

Testing the parts of an e-mail marketing campaign is a greatest apply for optimizing the outcomes of your e-mail advertising campaigns. Campaigner takes testing past the essential A/B choice to additionally provide multivariate testing.

  • Topic Line Testing – Check topic strains to see which one delivers the best open charges.
  • From Title Testing – Use totally different From names (staff members for instance), to see which sender(s) your subscribers join greatest with.
  • Ship Time Testing – Check totally different ship instances in your e-mail campaigns to see the way it impacts open and click on charges.
  • Multivariate Testing – Transcend A/B testing and take a look at a number of variants on the similar time.
  • Content material and Design Testing – Check the effectiveness of your content material, photos and/or e-mail design to see which resonates greatest.

Ecommerce Advertising Automation

Join your on-line retailer to Campaigner to create personalised e-mail campaigns primarily based on buyer buy historical past and product info.

  • Shopify – Simply join your Shopify retailer(s) with Campaigner by Campaigner’s Shopify app. Sync all of your retailer information and make contact with lists to make use of in future e-mail campaigns.
  • Magento – Use Campaigner’s Magento plugin to sync your buyer, product and buy information with Campaigner to be used in e-mail campaigns.
  • Buy Conduct – Use historic transaction and buy habits information to ship personalized emails to your prospects.
  • Deserted Cart Emails – Robotically set off an e-mail marketing campaign after somebody abandons their procuring cart through the buy course of.

E mail Design

Campaigner makes it simple to create extremely participating e-mail campaigns that look nice on all common units.

  • Drag and Drop Editor – Create lovely e-mail campaigns from scratch or utilizing pre-built templates. No coding abilities are required.
  • Responsive Design – All Campaigner templates are constructed to be absolutely responsive for rendering on all common units.
  • Full E mail Editor – An HTML editor for many who choose to construct their campaigns utilizing code, both inside the editor or by importing HTML from elsewhere.
  • Template Administration – Superior template administration system with folder construction, restricted entry, and tagging options to arrange any variety of templates.
  • Media Library – Retailer your photos and PDF recordsdata to be used in your e-mail campaigns. Create nested folders that will help you keep organized.
  • Picture Editor – Edit photos as wanted with out having to exit the e-mail creation course of.

Advertising Reporting

Campaigner presents easy-to-understand reviews to shortly see how your viewers is participating along with your e-mail campaigns.

  • Conversion Monitoring – Arrange conversion monitoring on e-mail marketing campaign hyperlinks and assign a worth to know the income related along with your e-mail campaigns.
  • Workflow Experiences – Look at every step of your automation workflows. See what number of contacts are at every stage of your workflow and what number of have transformed, exited, and are being nurtured.
  • Autoresponder Experiences – Determine how and when your autoresponders are firing and the way they’re performing when it comes to supply, open and click on charges, and conversions.
  • Experiment Experiences – Get in-depth reviews in your break up testing experiments; proper from e-mail content material to hyperlink clicks, open and click on charges, conversions, and subscriber exercise.
  • E mail Marketing campaign Experiences – Evaluate opens, clicks, warmth maps, and different engagement information that mirror the efficiency of your campaigns.
  • Geolocation Experiences – See how your campaigns are behaving by location. Get zip code-level information on supply, open charges, clicks, and conversions.
  • Consumer-Agent Experiences – See opens and clicks by the working system, browser, and e-mail consumer.

E mail and SMS Subscriber Progress

Subscriber progress is vital to a wholesome e-mail listing. Campaigner makes it simple to seize and handle subscribers.

  • Signup Varieties – Create and customise sign-up varieties to seize emails in your web site and touchdown pages.
  • Choice Administration – Enable subscribers to simply replace their communication preferences or just unsubscribe from all communications.
  • Touchdown Pages – Design and customise responsive touchdown pages to host sign-up varieties and different related content material or presents.
  • Social Sharing – Robotically share your e-mail content material as social media posts for added attain.

Contact Administration

Contact information is your most beneficial asset, and Campaigner permits you to and leverage the data that issues most in your e-mail campaigns.

  • Suppression Lists – Keep world suppression lists with out deleting contacts and preserve your subscriber lists wholesome and your supply optimum.
  • Computed Fields – Make rule-based {custom} fields in your contacts that replace information primarily based on computation logic.
  • Customized Fields – Add and populate {custom} fields to your contacts utilizing file uploads or computerized syncs from native and third-party integrations.
  • Exclusion Lists – Create lists which are excluded from campaigns and workflows primarily based on pre-defined guidelines.
  • Classes – Create classes to arrange your contacts and segments primarily based by yourself custom-defined guidelines and conditional logic.

E mail and SMS Integration

For individuals who deal with some or all of their e-mail advertising programmatically, Campaigner has you coated.

  • API – Populate contacts, set off emails or construct your personal {custom} integrations with a strong API.
  • SMTP Relay – Ship transactional emails by connecting your apps utilizing Campaigner’s SMTP relay API.
  • SFTP – Import or export contact information utilizing Safe File Switch Protocol (sFTP).

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Disclosure: Martech Zone is an affiliate of Campaigner and we’re utilizing our affiliate hyperlink on this article.

Campaigner: Superior E mail and SMS Automation and Workflows In One Inexpensive Advertising Platform