Creating A Platform-Specific Strategy
Now that you understand how marketing works on social media and blogs, as well as the importance of having objectives and multiple streams of marketing, it is time to create some platform-specific strategies.
Creating a platform-specific strategy means that you are going to decide exactly how you will use every single platform that you are on. This means you are going to determine how often you will post, what type of stuff you will post, and what you aim to accomplish with each post.
Having these specific strategies will support you in using the platforms to the best of your ability, tracking their analytics for the information you need, and refining your strategy to make the most out of each platform.
The first thing you need to do with each platform you plan on posting is to set a schedule. You should schedule how often you want to share content on each platform so that you know what is required to create the impact you desire to have.
Highlight which platforms you want to post on multiple times per day, which ones you want to post on multiple times per week, and which ones you will post on multiple times per month. Then, write that schedule down somewhere you can see it.
You can also turn it into an interactive calendar reminder or checklist so that every day, week, and month, you know that you are achieving the content output you need to achieve in order to reach your goals.
If as you are building this schedule you decide that you do not want to have to carve out the time in your schedule to post this frequently, you can always turn to post scheduling systems. There are many applications and programs you can use that will allow you to create content in advance and share it on your platforms.
Then, instead of spending time out of everyday posting, you can schedule time each week or month to create your content in advance and schedule it. You can either do this for all of your content then simply respond to comments and messages, or you can do it for all except your favorite or most popular platform, and then keep that as the one you personally manage.