|Editor’s observe: Buyer Highlight is an initiative by MoEngage. In these articles, we speak to our clients to grasp their buyer development technique, engagement techniques, and greatest practices throughout product and advertising and marketing.|
When Tammy Hembrow began documenting her post-partum transformation in 2015, she was on a journey to determine what would give her optimum outcomes. To entry the suitable instruments and methods to construct her dream physique, she needed to do a number of analysis.
As her video blogs exploded with reputation and she or he grew to become a family title in Australia, she realized that her viewers wanted greater than health inspiration- they wanted data and assist to embark on their respective health journeys.
This impressed her to construct a platform that might assist individuals uncover the very best model of themselves, which ultimately culminated within the launch of the Tammy Match app on the Apple App Retailer in 2018. In October 2019, the android model of Tammy Match was launched.
Tammy Match is a complete well being and health platform, geared up with step-by-step guided exercises, nutritionist-designed meal plans, and weight loss plan monitoring. Customers profit from having all of those options in a single place.
Customers can select between house and gymnasium exercises focusing on varied physique areas just like the chest, legs, abs, and so on together with a selection of talent level- newbie, intermediate, and superior. The app additionally options trainers who’re effectively adept in energy constructing, yoga, and boxing to assist work on their power and suppleness too.
Whereas Tammy Match has turned Tammy Hembrow into certainly one of Australia’s most enjoyable entrepreneurs, constructing a reported fortune of $38m, we needed to grasp how the workforce at Tammy Match orchestrates buyer engagement and leverages MoEngage’s best-in-class personalization capabilities.
What did Tammy Match Look To Obtain With MoEngage?
Earlier than we deep dive into how Tammy Match advantages from an insights-led strategy to buyer engagement, let’s check out why they wanted a buyer engagement platform and the way their search resulted in MoEngage.
1) Educating app customers about totally different options and applications made out there within the app, thereby rising the app adoption price
2) Curating hyper-personalized experiences for customers based mostly on their content material consumption patterns and preferences
3) Participating customers on a continuing foundation with contemporary content material to maintain them impressed on their health journeys
4) Ship contextually related and well-timed messages by means of emails, push notifications, and in-app messages.
5) Enhance app stickiness (DAU:MAU ratio) and retention price, thereby attaining long-term development
6) Gear up health fanatics for health challenges just like the 4-Week Ab Problem, Tone and Shred 8-Week Problem, and so on.
How did Tammy Match Leverage MoEngage to Personalize Omnichannel Engagement
To maintain health fanatics on the app motivated and keen for his or her upcoming exercises, it was important for Tammy Match to supply related and actionable content material.
“For us at Tammy Match, personalization is the important thing to driving app engagement. Therefore, you will need to know the way people wish to eat particular content material and use this perception to create and curate a significant expertise with Tammy Match,” says Crystal McMahon, COO.
One of many important explanation why most app customers churn inside simply 90 days is because of unengaged customers. On this context, channels like emails, push notifications, and in-app messages assist Tammy Match to contextually interact clients out and in of the app. In situations the place app customers drop off in between exercises or earlier than buying a program or merchandise, good triggers assist Tammy Match carry them again to the app and full the required motion. Whereas this helps Tammy Match convert extra customers, this additionally helps Tammy Match focus extra on the app’s stickiness.
The prerequisite to making a high-performing customized marketing campaign is to grasp how app customers behave. Marketing campaign analytics helps the workforce at Tammy Match with priceless insights about consumer conduct and traits throughout messaging channels like emails, in-app, and push notifications. These insights, assist them change into extra customer-centric of their advertising and marketing technique.
Selecting The Proper Buyer Engagement Companion
Having a proactive buyer engagement companion was important for Tammy Slot in serving to them concentrate on their buyer engagement and buyer expertise initiatives.
“We work very carefully with the MoEngage workforce in terms of executing our campaigns. Having a tech companion who’s proactive and consultative round buyer engagement greatest practices helps us concentrate on the larger image and convert higher,” says McMahon.
Wish to know the way your model can make the most of customized, contextual messaging to drive buyer engagement? E book a session with our personalization specialists right here.
Right here’s What You Can Learn Subsequent:
- Discover the gaps in your present buyer engagement technique and learn to repair them in beneath 4 minutes!
- Perceive the position that buyer, journey, and marketing campaign insights play in your engagement technique
- Try the benefits of real-time personalization and constructing an energetic relationship with clients in your way of life model.