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Some success tales stand out as exceptional. Final week, we introduced you the story of EPIK – AI Photograph Editor’s sensational success in our weblog, “EPIK App’s Epic Win: Breaking the Social Media with AI Yearbook“. When you haven’t had the prospect to learn it but, we strongly advocate you do, because it units the stage for the unimaginable journey we’re about to embark on.

Though solely per week has handed, EPIK has fallen from the primary place to the twenty third place. So how did this occur? That is what we’re going to uncover in right this moment’s weblog.

ASO Intelligence developed by MobileAction permits you to view your opponents’ in-app occasions

Focusing particularly on their ingenious use of in-app occasions and paid person acquisition, as we dive deeper into this case examine, you’ll witness how its opponents dethroned EPIK and paved their method to the highest of the charts. Let’s decide up the place we left off and briefly discover the short-lived success of EPIK.

Fast Recap

EPIK – AI Photograph Editor, an AI-based picture enhancing app, has gained world recognition because of its AI Yearbook characteristic. Developed by South Korea-based SNOW Company, the app generates 60 distinctive photos of a person primarily based on eight to 12 selfies offered.

The recognition of EPIK has been pushed by celebrities and influencers from numerous backgrounds, who’ve shared their AI-generated images on social media platforms. Instagram has been instrumental in EPIK’s success, as celebrities and influencers from various domains have actively shared and commented on their AI-generated yearbook footage.

The in-app occasions that make EPIK go viral

EPIK’s journey to the highest when it comes to income and downloads started on September 18th, adopted by a quick dip in income on September twenty seventh. On October 2nd, EPIK secured the third place amongst free apps and the highest spot within the Photograph & Video class, dethroning the reigning champion, Lapse utility.

The success of EPIK is attributed to its capability to leverage in-app occasions, which allowed the app to announce its new AI Yearbook characteristic and replace. Nevertheless, EPIK’s success didn’t final lengthy as a result of strategic brilliance of rival apps.

Classes Realized – EPIK’s Affect on the Trade

After the discharge of its groundbreaking AI Yearbook characteristic, a major transformation started to unfold. EPIK’s success resonated with different apps within the Photograph & Video class, inspiring them to comply with swimsuit. Consequently, apps on this class began incorporating comparable AI-generated yearbook options, recognizing the immense recognition and engagement it introduced.

Listed below are a few of the examples:

1) Remini – AI Photograph Enhancer

Main Replace by Remini – “Again to the 90s with Remini!”

Remini – AI Photograph Enhancer, a standout competitor within the Photograph & Video app class, has as soon as once more demonstrated its dedication to staying on the forefront of viral developments.

Embracing this development early, Remini has not solely added this characteristic to their app but in addition accompanied it with an thrilling in-app occasion, named “Again to the 90s with Remini!”

This strategic transfer is poised to solidify Remini’s place within the prime charts of the Photograph & Video app class, and it showcases their eager understanding of person preferences and their dedication to enhancing the app expertise. With their reactive strategy and a focus to element, Remini is undoubtedly profitable of their efforts to maintain their app thrilling and fascinating for customers.

2) Apps of Prequel Inc.

Prequel Inc. joined the in-app occasions fest with 3 of their apps

Within the extremely aggressive Photograph & Video app class, Prequel Inc. is without doubt one of the hottest app publishers. In a strategic transfer to keep up their standing and captivate their customers, Prequel Inc. lately launched substantial updates throughout three of their prime apps:

  • Prequel: Photograph & Video Editor
  • GIO: AI Headshot Artwork Generator
  • OJI: AI Artwork & Photograph Generator

However that’s not all. What really units Prequel Inc. aside is their modern strategy to saying these updates. They’ve crafted three distinct in-app occasions, every with its distinctive attraction:

The Nineties Known as: A nostalgic journey again in time that guarantees to evoke recollections and sentiments from the ’90s, delivering a novel and emotionally resonant expertise.

It’s Image Day: A intelligent deal with the yearbook, permitting customers to relive the traditional “image day” moments by way of their images, with a artistic twist introduced by Prequel Inc.’s cutting-edge know-how.

An Epic Time Bounce: A play on phrases that resonates with “EPIK” drawing parallels with the time period “Epic” signifying the monumental nature of the updates.

This considerate and fascinating strategy not solely retains customers excited but in addition displays Prequel Inc.’s dedication to making a person expertise that goes past mere utility. Their dedication to innovation, nostalgia, and fascinating occasions can’t be unseen.

3) Photoleap: AI Artwork Photograph Editor

The 1-month lengthy stay occasion introduced by Photoleap

Photoleap, a outstanding participant within the dynamic Photograph & Video Class, has decisively embraced the AI Yearbook development, positioning itself as a number one competitor. Just like EPIK and different opponents on this app class, Photoleap launched a characteristic that brings a contact of nostalgia to their app. This main replace, named “AI Yearbook Images,” gives customers with a pleasant journey again in time.

Of their aggressive app class, the place innovation and person engagement are the keys to success, Photoleap has demonstrated its astute understanding of person preferences. By tapping into the AI Yearbook development, they’ve solidified their place among the many prime contenders on this development.

Photoleap’s “AI Yearbook Images” characteristic not solely displays their dedication to staying on the forefront of know-how but in addition gives a novel and emotionally resonant expertise to their customers.

4) Reface: Face Swap AI Yearbook

Reface rebranded their app identify to take advantage of out of the AI Yearbook development

To maximise the potential of the AI Yearbook development, Reface made a daring and strategic transfer by rebranding their app. What was as soon as often known as “Reface: Face Swap Video AI App” has now remodeled into “Reface: Face Swap AI Yearbook”. This identify change isn’t just for seems to be; it displays a giant change in what the app does.

By seamlessly integrating the core characteristic of EPIK into their app’s identify, Reface demonstrates probably the most astute implications of in-app occasions and development adaptation. They’ve harnessed the facility of branding to not solely replicate their alignment with the AI Yearbook development but in addition to create a way of anticipation and pleasure amongst their person base.

Reface’s transfer exemplifies their proactive strategy to staying forward of the curve within the ever-evolving panorama of apps. They’ve brilliantly showcased how in-app occasions and branding can form the trajectory of an app.

5) PhotoApp – AI Photograph Enhancer

PhotoApp – “AI Yearbook is NOW accessible!”

PhotoApp took a distinct route in comparison with Reface. As an alternative of fixing their app identify, they made a notable transfer by releasing a significant replace with the announcement, ‘AI Yearbook is NOW accessible!’. This choice displays a strategic strategy, signaling their adaptability and dedication to staying present with the most recent developments.

By conserving their app identify intact whereas integrating the AI Yearbook characteristic, PhotoApp continues to construct on its established model identification. This announcement not solely conveys their readiness to embrace the AI Yearbook development but in addition reveals their dedication to enhancing the app expertise.

PhotoApp’s strategy exemplifies their deal with offering customers with the most recent improvements whereas sustaining the recognizability of their model. Because of their strategic choice, it may be simply mentioned that they tried to take advantage of out of this development with their considerate execution and potential to seize person consideration and engagement.”

6) Some Market Challengers to Maintain an Eye On

Photograph Lab, Fotorama, Zoomerang, and Linpo additionally introduced AI Yearbook-related in-app occasions

A number of promising apps are making vital strides, positioning themselves as potential first-place candidates within the close to future. These up-and-coming apps are:

  • Photograph Lab AI Yearbook (now they modified their identify to learn from the seasonality results of Halloween and secured their place within the High 10 – Photograph & Video App)
  • Fotorama AI Headshot Generator (Presently in eleventh place within the Photograph & Video app class)
  • Zoomerang AI Video Maker
  • Linpo: AI Yearbook & AI Filter

These apps won’t be on prime of the Photograph & Video class right this moment, however they’re actually ones to observe. Their dedication to innovation and the adoption of AI developments spotlight their potential to enter the race for the highest spots within the class. With their distinct choices and forward-looking strategy, these promising apps deserve an ideal 10/10 score for his or her potential and contributions to the app panorama.

Paid Person Acquisition Efforts

With the novel rise in recognition of EPIK, a domino impact began all through the business, resulting in vital will increase in numerous key phrases intently tied to the model. Notably, the model key phrase “epik”, intently resembling “epic”, an event-specific key phrase “ai yearbook”, and the core worth that EPIK represents, “ai picture editor”, all skilled a rise in search quantity and person curiosity.

Key phrase recognition graphs of EPIK-related key phrases

This improve in key phrase recognition didn’t go unnoticed by different gamers within the business. Witnessing the heightened demand and competitors for these key phrases, different apps swiftly adopted a extra aggressive strategy, intensifying their paid person acquisition methods. Their objective was clear: to safe larger rankings for these key phrases, thereby growing their visibility and relevance within the business.

The fast improve in competitors for these key phrases displays the profound impression of EPIK’s modern strategy. EPIK’s success prompted a collective recognition of the significance of those phrases within the business, pushing opponents to attempt for prominence inside this keyword-driven ecosystem. In essence, EPIK’s affect triggered a spirited race amongst apps to align themselves with these standard key phrases, underscoring the transformative impact EPIK has had on the business’s panorama.

Share of Voice graphs that present natural and paid impression shares

Within the examples talked about above, it’s clear that EPIK holds the best proportion of impressions for particular key phrases like ‘epik,’ ‘epic,’ and ‘ai yearbook.’ Notably, sturdy contenders within the Photograph & Video class, together with Remini, Picsart, Photoleap, and Photograph Lab, additionally safe a portion of impressions for these key phrases, indicating their aggressive presence.

On the flip facet, EPIK doesn’t seem prominently within the paid person acquisition for these identical key phrases. As an alternative, we observe different opponents, comparable to Reface, Facetune, Photoleap, OJI, Photograph Lab, and Fotorama, capturing a considerable share of impressions for these explicit key phrases. This dynamic panorama highlights the diversification of key phrase methods inside the business, with numerous apps in search of consideration and recognition by way of each natural impressions and paid person acquisition efforts.


EPIK’s impression on the business was like a domino impact, the place its pioneering spirit set a brand new normal and inspired others to step up their sport, finally reshaping the panorama of the Photograph & Video app class.

Very similar to the preliminary push of the primary domino, EPIK’s contributions had been a catalyst for a sequence response of constructive change within the business. Their dedication to pushing boundaries and embracing cutting-edge know-how not solely elevated their very own app but in addition prompted a wave of innovation throughout the complete sector.

The impression was vital, main to raised options, person experiences, elevated competitors, extra creativity, and better high quality. EPIK’s legacy reveals their imaginative and prescient and the way in which they influenced the business is proof of their modern impression.

Dethroning the Class Chief with In-App Occasions & Paid UA