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We’ve all been there, a boss, a consumer, or a buddy calls you up and says:

We need to do that electronic mail marketing campaign and it’s going to be wildly profitable! What do you imply? In fact it ought to render correctly, that’s a given. SPAM? That shouldn’t be an issue, these folks have subscribed to our checklist!

In the meantime your thoughts is racing on the huge complexity of this seemingly easy job.

Everyone knows that there must be a common commonplace for HTML and CSS however the truth is electronic mail shoppers are far much less involved with compliance than net browsers. None of their customers are complaining about the best way advisements are rendered of their inbox. So can we make a distinction? It could be wishful considering however our reply to that query is: Sure!

E mail Requirements Venture
Just a few years in the past, Marketing campaign Monitor launched the E mail Requirements Venture. It’s a web site that identifies present requirements with a score system for every electronic mail consumer. Their final aim was to construct a neighborhood devoted to creating a change.

Email standards project

Repair Outlook Marketing campaign
Quickly after Marketing campaign Monitor launched the “Repair Outlook” marketing campaign – a Twitter based mostly platform whereby folks might tweet on behalf of fixing Outlook 2007. The aim was to get Microsoft to make use of an engine like Web Discover vs. Microsoft Phrase in its subsequent launch. Though Outlook 2010 confirmed no indicators of compliance, Microsoft has lately launched that Outlook 2011 for the Mac shall be utilizing Webkit.  Congrats Marketing campaign Monitor! We applaud you for taking initiative and beginning a motion!

Fix Outlook Campaign

Running a blog for Change
Since beginning our weblog in 2009, we have now additionally made some delicate strides at growing compliance. In November 2010, we reported that photographs weren’t supported within the iPad model of Gmail. Inside two days a consultant for Gmail responded and notified us that it had been resolved.  Although our submit was probably simply an asside, it’s good to know that they’re listening in on conversations concerning electronic mail renderability.

Only in the near past, we printed an article concerning Hotmail’s newest launch and the truth that they now not help picture maps. Inside per week, they responded and once more the problem was resolved instantly.

It could be optomistic however we have now to imagine that electronic mail shoppers are simply as involved with total buyer satisfaction as the subsequent firm. We’re behind Marketing campaign Monitor 100% in the case of their visionary effort to carry common requirements to electronic mail builders worldwide!

With that in thoughts, we’ve simply launched a brand new venture referred to as Emailology – the science of wanting good within the inbox. There, you will see that a information for universally supported HTML/CSS and several other different helpful instruments for creating HTML emails.


It could be a tough highway forward however till we begin to see requirements emerge, we’re dedicated that can assist you navigate your “not so easy” job of creating and delivering HTML emails that render flawlessly throughout the board.


E mail Requirements – Can We Make a Distinction?