Friday the thirteenth and Halloween are the “scariest” days of the 12 months.

On condition that Halloween is a hard and fast vacation, customers at all times anticipate one thing “funnily spooky” of their inboxes on that day. So that you don’t actually “scare” them. However Friday the thirteenth is a floating vacation. It is a large alternative to shock your clients and seize your reader’s consideration.

On this put up, we are going to share examples and topic traces for the most effective Friday the thirteenth emails.

One of the best examples of Friday the thirteenth emails

Right here, we are going to share simply 10 finest, in our opinion, examples. We hope they’ll get you impressed to begin by yourself Friday the thirteenth e mail marketing campaign straight away. 

Instance 1. The worry of the quantity 13 

Sender: Dictionary.com.

Friday the thirteenth would not at all times imply that you must scare your subscribers :). On this instance, the corporate supplied some academic content material and shared details about “triskaidekaphobia” — the irrational worry of the quantity 13.

(Supply: E-mail from Dictionary.com)

What I preferred about this e mail is that they used an uncommon colour mixture for the e-newsletter — manufacturers often go for a black-and-red colour scheme on this present day.

Instance 2. GIFs in Friday the thirteenth e mail campaigns

Sender: Stripo.

Final 12 months, our Friday the thirteenth e mail was extensively mentioned within the e mail advertising communities.

(Supply: E-mail from Stripo)

The design of the e-mail was fairly easy — nonetheless, recipients preferred it for its GIF.

Instance 3. Scary eyes which might be watching you  

Sender: Perspective Clothes.

It’s not Black Friday gross sales, it’s Friday the thirteenth. However black banners work superb right here, too.

(Supply: E-mail from Perspective Clothes)

I liked the thought of the inexperienced eyes watching us. Seems to be like it’s a black cat taking a look at us.

Instance 4. Make Friday the thirteenth campaigns much less “scary”

Sender: bonprix.

Don’t really feel like scaring your clients? Ship a candy e mail to want them luck on this present day.

(Supply: E-mail from bonprix)

I preferred the design — it’s mild and ethereal. And the black cat reminds us of the vacation.

Instance 5. Break the foundations with a design that’s not even remotely associated to Friday the thirteenth

Sender: Eckler’s Corvette.

The design of the e-mail has nothing to do with Friday the thirteenth. However the numbers carry on reminding us concerning the vacation.

(Supply: E-mail from Eckler’s Corvette)

It says there are 13 hours left till the top of the sale. And the photograph of the clock suits in very effectively.

Instance 6. Scary tales

Sender: Realtor.com.

Even for those who run an actual property firm, it is nonetheless attainable to search out one thing spooky to inform your subscribers about. I like that there’s nothing scary about this e mail at first look: a white-and-red colour scheme and a photograph of a pleasant home. However whenever you begin studying this e mail, you discover a startling heading — “America’s Most Notorious Homicide Properties — and Who Lives in Them In the present day.” A button (“Be a part of us — for those who dare”) is a tremendous instance of a short but attention-grabbing name to motion.

(Supply: E-mail from Realtor.com)

Instance 7. Humorous e mail

Sender: Neville Medhora.

Friday the thirteenth could be a nice day to make your subscribers smile. It is also an amazing probability to spice up your open charges and stand out out of your rivals that can most likely go for spooky e mail design on this present day. A enjoyable reply to the well-known query concerning the hen and the egg is a good possibility, is not it? 🙂

(Supply: E-mail from Neville Medhora)

Instance 8. Banners with no pictures

Sender: Perspective Clothes.

No pictures in any respect. Simply letters. Seems to be good to me.

(Supply: E-mail-Opponents)

Instance 9. Let’s play a sport 

Sender: Argos.co.uk.

With Friday the thirteenth emails, we need to entertain our customers. Why not allow them to have some enjoyable?

(Supply: E-mail from Argos.co.uk)

Some imagine that the quantity 13 brings unhealthy luck. Present your customers that it could actually convey them good luck as an alternative. Allow them to play and win.

Instance 10. The Friday thirteenth e mail digest

Are you aware your customers effectively? When you do, ship an e mail with a compilation of the “Friday the thirteenth” films for horror fanatics.

Wanting on the examples above, you should have observed that every one the Friday the thirteenth emails are centered on the design. There aren’t a lot of product pictures or textual content. 

Examples of the Friday the thirteenth e mail topic traces

Right here we’re going to share the most effective examples that will help you work on a strong e mail topic line for a Friday the thirteenth e mail.

• Friday thirteenth – Additional 13% Off Sale Till Midnight! — Perspective Clothes.
• Friday the Hannateenth — Chubbies.
• Glad Friday thirteenth. Nothing unfortunate about right this moment — GPS Metropolis.
• Friday the NAMEteenth — Chubbies.
• Friday thirteenth = the brand new fortunate! — bonprix.
• Friday the thirteenth jackpot inside — Chubbies.
• In the present day Solely! Get 13% OFF Sitewide – Use Code: FRIDAY13 — Perspective Clothes.
• TFI Friday… the thirteenth! Get 13% OFF sitewide — Perspective Clothes.
• Make Friday the thirteenth your fortunate day! — The Celtic Manor Resort.
• It is your fortunate day! All Calendars £13 for sooner or later solely ✨ — PhotoBox.
• Black Friday the thirteenth… 20% OFF all the things! — Perspective Clothes.
• Feeling fortunate? Open me for an opportunity to win… — Argos.co.uk.
• Friday thirteenth – we’re in a flap! — Resort Chocolat UK.
• 13% EXTRA: Particular supply for Friday thirteenth! — La Redoute.
• It is Friday thirteenth! Save 13% For 13 Hours — Eckler’s Corvette.
• Feeling Fortunate? — bonprix.
• Horror Day! Friday thirteenth Offers [Massive Savings] — Zavvi.

As you’ll be able to see, most of them give attention to the quantity 13. Some give attention to luck, although.

Wrapping up

Friday the thirteenth isn’t about worry. It’s about some enjoyable. At the least, you’ll be able to attempt to make your customers’ day higher — make them smile along with your participating emails. From writing e mail topic traces to engaged on an attention-grabbing design to attract consideration — we’re at all times right here to empower your e mail advertising efforts.