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When researching methods to implement, it may be simple to mistake a PIM (Product Data Administration) for a spread of different instruments, notably in case your advertising staff hasn’t used one earlier than.

By understanding the distinctive capabilities of a PIM compared to different data storage methods, similar to an ERP, it’s doable to demystify the variations and make an knowledgeable resolution on which system most closely fits the wants of the enterprise.


A PIM and an ERP (Enterprise Useful resource Planning) have distinct features that differentiate them from each other, regardless of being a part of the identical community and sharing some frequent knowledge.

What’s an ERP?

An ERP (Enterprise Useful resource Planning) system is software program that manages and automates an organization’s core enterprise processes. This could embrace monetary, provide chain, and stock administration. It acts as a centralized hub for all the data and processes inside your organization and might join with all different methods and software program you utilize.

What’s a PIM?

A PIM (Product Data Administration) platform is solely targeted on managing, optimizing and distributing product knowledge. It may be built-in with an ERP to automate and streamline the method of acquiring product knowledge from a number of sources and exterior repositories. Gross sales Layer PIM ensures that your product knowledge is correct, constant and up-to-date throughout all distribution channels.

How are they totally different?

Whereas an ERP system manages and automates your organization’s core enterprise processes, a PIM system is a specialised software program that focuses on the optimization and syndication of your product knowledge and content material. Gross sales Layer’s PIM ensures that product data throughout all channels is top quality and error-free, enhancing the client expertise and rising gross sales.

Differences between ERP and PIM

Each methods handle enormous portions of information, with totally different key focus areas.

Knowledge hosted in an ERP:

  • Product manufacturing
  • Stock
  • Warehouse and distribution community
  • Human sources (workers and recruitment processes)
  • Firm accounting
  • Buyer database (the important thing to CRM or Buyer Relationship Administration)
  • Massive Knowledge and enterprise efficiency analytics

Knowledge hosted in a PIM:

  • Product knowledge similar to identify, SKU, pricing, weight
  • Pictures and movies
  • Product attributes similar to measurement, shade and materials
  • Classes and hierarchies
  • Product variant data
  • Associated merchandise and cross-selling
  • Specs and technical knowledge
  • Certifications and compliance data
  • Stock and inventory ranges
  • search engine optimization and metadata
  • Opinions and scores
  • Guarantee and assist data
  • Packaging and transport data
  • Advertising and marketing and promotional supplies
  • Trade-specific supplies similar to dietary data or security knowledge sheets

PIM versus ERP

PIM vs Different Administration Methods

There are a number of different knowledge administration methods which can be distinct from a PIM.

What’s an Stock Supervisor?

An Stock Supervisor performs a vital function in making certain the sleek and environment friendly operating of an organization’s warehouse and stock methods. They’re answerable for overseeing supplies, provides, and catalog inventory ranges, and for speaking updates on inventory and order standing throughout all mandatory departments and channels. 

What’s a CRM?

Buyer Relationship Administration (CRM) is a crucial firm perform that allows firms to handle their interactions with prospects and prospects. CRM methods are answerable for the administration of a buyer database, offering customer support groups with a centralized view of buyer knowledge. It might probably additionally play a vital function in buyer acquisition and retention by leveraging the standard product knowledge supplied by a PIM system. Utilizing a PIM and CRM collectively permits companies to enhance the searching and shopping for expertise for purchasers and successfully drive development.

What’s a DFM?

The Knowledge Feed Supervisor (DFM) is an extension of a PIM system. It’s answerable for distributing an organization’s catalog throughout a number of platforms and search engings. DFM makes use of data out of your PIM to synchronize product data, orders, gross sales and inventory throughout totally different marketplaces. An excellent PIM system will already embrace pre-configured connectors for marketplaces, making it simple to implement a multichannel gross sales community. 

Automating your product data is the important thing advantage of PIM. By internet hosting your total catalog within the cloud, PIM permits for collaborative modifying, setting of permissions, and straightforward sharing of merchandise with anybody throughout any location.

Benefits and functionalities of a PIM

Now that you just perceive the distinctive capabilities of a PIM system and its significance in sustaining a high-quality product catalog, you can begin counting the quite a few advantages it could actually convey to your organization from the second of implementation.

  • Automated product data administration
  • Administration of all associated product content material similar to audiovisual sources, graphics, textual content information and media belongings
  • Unidirectional or bidirectional integration with different methods
  • Direct connectivity with catalog design software program
  • Capability to export chosen knowledge fields in numerous file codecs
  • Automated reference to fashionable on-line marketplaces similar to Amazon, AliExpress and Walmart
  • Automated reference to eCommerce platforms similar to Shopify, Magento and BigCommerce
  • Creation of prompt catalogs with public or non-public entry
  • Evaluation of information high quality to detect errors and omissions
  • Translation of product data throughout a number of codecs and languages

Don’t miss out on the advantages {that a} PIM system can convey to what you are promoting. 

Get began at this time with a 30-day all-access trial of Gross sales Layer and expertise the distinction it could actually make in managing and distributing your product data.

PIm answer to better branding

ERP vs PIM: Variations Between Methods