By Pam Neely December 30, 2022

A Completely happy New Yr electronic mail marketing campaign is the right alternative to attach together with your viewers, supply the proper product on the proper time, or share how grateful you’re for his or her assist.

New Yr’s electronic mail campaigns deserve as a lot fanfare as some other vacation electronic mail campaigns. And but, a lot time and vitality goes into planning and executing Black Friday, Cyber Monday, and Christmas electronic mail promotions that poor New Yr’s typically will get forgotten.

Don’t let that occur this 12 months. New Yr’s is a superb alternative to attach together with your subscribers and kick 2023 gross sales off with a bang.  

You don’t have to begin from scratch to do it, both. That will help you save time, AWeber has made a number of New Yr’s-themed electronic mail templates. They’re mobile-friendly, simple to edit, and so they’re animated.

We’ve additionally discovered 10 concepts for New Yr’s emails that may spark your creativeness. Use these concepts that will help you write copy or to spur you to drag collectively a New Yr’s advertising and marketing marketing campaign. 

4 Completely happy New Yr electronic mail templates 

To entry the templates listed right here, log in to your AWeber account — or get a free AWeber account — then go to “Messages” > “Create a Message.”

Completely happy New Yr electronic mail template #1: Animated Completely happy New Yr’s

The confetti animation right here is easy, but it surely has simply sufficient glitz to draw consideration. This template has two completely different design choices to pick from, with completely different font therapies and icon choices. Select whichever model works in your model. 

Completely happy New Yr electronic mail template #2: Completely happy New Yr’s Fireworks

This New Yr’s fireworks electronic mail template enhances a clear format with eye-catching graphics that can get your readers’ consideration.

If you wish to skip the animations, that’s okay, too. This third fireworks template makes use of a static picture as an alternative of the animation above.

Completely happy New Yr electronic mail template #4: Rooftop Merry Christmas & Completely happy New Yr

It’s not too late to ship a vacation message to your viewers. This “Wishing You a Merry Christmas and Completely happy New Yr” electronic mail template sequence is festive sufficient to work for each holidays. There are two shade variations to select from. 

All of those electronic mail templates can be found in any AWeber account. Click on right here to make use of the template you want and begin writing your New Yr’s electronic mail. 

10 concepts for New Yr’s emails 

Now that you just’ve bought a template for a nice-looking New Yr’s electronic mail, what do you have to say in that electronic mail?

We’ve bought you lined right here, too. Each certainly one of these ten concepts for New Yr’s emails have labored for a few of the finest newsletters and electronic mail entrepreneurs round. All you must do is to select the strategy that works finest for you. 

1. Ship a survey electronic mail to seek out out what your subscribers take into consideration this 12 months or final 12 months

Surveys provide you with info you possibly can’t get anyplace else. In addition they provide you with insights about your viewers that may assist you to make dramatic enhancements to your enterprise. 

Surveys don’t should be exhausting, or take a very long time to do. Even one or two questions is perhaps sufficient. Use the survey responses for a brand new weblog submit, in your subsequent publication, or for just a few social media posts. 

Right here’s how Advertising Brew used some survey info in certainly one of their New Yr’s emails:

2. Interview somebody about their objectives for the upcoming 12 months, or about how they did with their objectives for the earlier 12 months

Morning Brew did this for a bit of certainly one of their New Yr’s emails from final 12 months. The result’s a intelligent mix of an worker profile and one individual’s expertise with objective setting.

3. Provide a product or a product bundle that’s designed for what your viewers wants proper on the New Yr

Everyone loves a deal. So if you happen to’ve bought a few merchandise that could possibly be grouped collectively, wrap them up as a reduced bundle. 

4. Placed on a New Yr’s Eve sale

Aka a “get what you actually needed” after Christmas sale. 

These could be particularly efficient if you happen to’re a enterprise coach or if you happen to supply enterprise companies. Many solopreneurs or corporations set their enterprise 12 months to shut, appropriately sufficient, on December thirty first. So they could have price range they should spend, and so they would possibly as properly spend it with you. 

5. Assist subscribers ring within the New Yr proper

Crate and Barrel’s ecommerce electronic mail right here is an apparent method to assist individuals have fun their vacation. However you don’t must be promoting bodily items to assist individuals have fun.

Possibly you’ve bought a publication for introverts, and you can put collectively just a few concepts for the right introvert New Yr’s.

Otherwise you’re a relationship counselor, and perhaps you will have just a few strategies for a romantic New Yr’s. 

Or you will have a baking or cooking weblog, and also you’ve bought some concepts for just a few fast and straightforward recipes for one thing scrumptious for New Yr’s Eve. 

Any a kind of concepts may make for an excellent New Yr’s Eve electronic mail. Or an excellent New Yr’s Day electronic mail, too. 

6. Write up your predictions or finest recommendation for the upcoming 12 months

In any trade or area of interest, there are normally just a few new developments which have already developed sufficient that they’re clearly going to matter for the subsequent 12 months or so. This implies you don’t should make any loopy predictions — you simply must make just a few educated guesses about what’s prone to occur.

Or take the choice strategy: If you happen to wrote about your predictions or recommendation for final 12 months, verify again and see how proper you had been.

7. Write up a “State of [Your Speciality]” for the upcoming 12 months

This may be an effective way to supply a high-ticket course, teaching, or your signature product. Right here’s how blogger Ruth Soukup has framed her “State of Running a blog in 2022” webinar as a approach to promote her running a blog course. 

8. Provide just a few concepts for find out how to shut the 12 months out robust

Lots of people take the week between Christmas and New Yr’s off. So if you happen to write about something that may be associated to organizing or decluttering, now’s your time to shine. Your readers may have extra time to comply with your recommendation than common.

Even Smashing Journal, which is about digital design, considered a approach to write about decluttering: decluttering digital recordsdata. 

9. The anti-New Yr’s decision electronic mail

‘Tis the season for self-improvement kicks. However not for everybody. 

If you happen to lean even a bit controversial — even a bit towards the established order — your subscribers would possibly reply rather well to the anti-resolution electronic mail. 

Right here’s how cash guru Denise Duffield-Thomas opens her anti-resolution electronic mail. 

You could not wish to write an electronic mail this lengthy, and also you don’t should. You would additionally file a video and discuss why you’re cool on the entire New Yr’s Decision factor. 

10. Ship a “12 months in evaluation” electronic mail

These are extraordinarily widespread among the many startup crowd, however they are often good for anybody. Yr in opinions are wonderful for being actual together with your readers, highlighting what labored and what didn’t, and taking uncooked expertise and distilling into insights and ideas to dwell by going ahead.

Additional credit score: Ask your readers to share their 12 months in opinions. You’ll get unbelievable insights into what they need, what they’re combating, and what’s working finest for them. #brilliantaudienceresearch

Get your Completely happy New Yr electronic mail prepared at this time

New Yr’s emails could be filled with glitz and confetti or only a easy, real seasonal greeting. All that issues is that they’re genuine to you and join together with your viewers. So take what you’ve realized right here, log into your AWeber account, and get began.

We’d love to listen to what kind of New Yr’s electronic mail you’ve determined to ship, too. Inform us about it within the feedback.