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Segmentation is the act of grouping your contacts by both attribute or motion. The aim of segmentation is to carry extra personalization into your advertising and marketing. Our section builder is one performance that actually units ActiveCampaign aside. In different platforms, the section builder lives in a single place and might solely be accessed there. However in ActiveCampaign, our section builder is a floating function that means that you can create “segments on the fly” from a number of completely different locations throughout the platform.

We’re very excited to spotlight a set of high-value options being launched over the following quarter as we start paving the trail to evolving your segmentation expertise within the platform.

Choose A number of Tags Inside a Single Situation to Make Room for Extra Circumstances

Segment for multiple tags at once in the segmentation builder.

Make room for extra circumstances! Now, you might have the power to pick a number of of your tags from a checkbox dropdown inside a single section situation. 

Along with “tag exists” and “tag doesn’t exist” choices, you’ll be armed with a number of further choices to assist refine your tag segmentation. These Embrace: 

  • Matches all of
  • Matches any of
  • Matches none of 

This makes complicated tag mixtures simpler to deal with and will increase your capability to focus on particular contacts with a particular message, sooner. See use case examples and extra in depth particulars in our assist article beneath!

A Look Behind the Product, With Product

We’re cooking up one thing particular with our general segmentation expertise. Watch the video beneath for an unique sneak peek into what’s coming and listen to from our product group!

Evolving Your Segmentation Expertise…A Look Forward