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Tech is without doubt one of the fastest-growing industries as we speak. In actual fact, the variety of expertise startups has elevated by 47% within the final decade — creating a necessity for competent salespeople.

a tech sales professional working on a tablet in his office

If you are interested in tech — and a fair higher curiosity in serving to individuals — a profession in tech gross sales could possibly be a sensible transfer. Nevertheless, there are some things it is best to know earlier than diving in.

Free Kit: Everything You Need for Your Job Search

Right here, we’ll cowl the fundamentals of tech gross sales, the professionals and cons of working on this {industry}, and how one can kickstart a profession in tech gross sales in 2023.

Desk of Contents

What’s tech gross sales?

What’s a tech gross sales rep?

Must you work in tech gross sales?

Find out how to Get Into Tech Gross sales in 2023

Admittedly, this definition is broad by design. It’s because the kind of tech you may promote varies relying on the type of firm you’re employed for.

As an illustration, one firm would possibly promote pc {hardware}, like laptops and displays, whereas one other sells CRM software program. Or, they could promote a mixture of tech, corresponding to computer systems with anti-virus software program.

how to get into tech sales: types of technology

Tech corporations are likely to focus on one (or extra) of the next classes:

Subsequent, let’s dive deeper into the position of a tech gross sales consultant.

This position requires equal elements tech information and social expertise. In different phrases, realizing the bells and whistles of a services or products is half the battle. You additionally must uncover your clients’ wants and talk how one can alleviate their ache factors.

As a result of tech gross sales is a multi-step course of, your tasks might additionally embrace:

Must you work in tech gross sales?

So, is a job in tech gross sales best for you? Let’s discover the professionals and cons of this {industry} beneath.

Professional: Excessive demand

Gross sales is the lifeblood of each enterprise, placing the demand for sales-related jobs in excessive gear. On high of that, the whole variety of expertise startups has elevated by 47% since 2007, making a rising want for succesful tech gross sales professionals.

Professional: Aggressive salaries

As a result of gross sales jobs within the tech {industry} require specialised information, the pay tends to be extra aggressive than different positions.

On common, tech gross sales professionals make $71,300 per yr in the USA. This quantity jumps to $129,700 a yr for a tech gross sales supervisor. Anticipate these numbers to develop with expertise and fee.

Professional: Loads of alternatives

With so many roles on a gross sales workforce — corresponding to account executives, enterprise improvement reps, and workforce managers — there’s loads of alternative to advance your profession.

Additional, as you acquire extra expertise, you may transfer vertically to different sectors within the {industry} that curiosity you, together with FoodTech, CleanTech, and extra.

Cons: Excessive stress

Gross sales is a tricky grind. Tech corporations, particularly, rely closely on subscription renewals greater than different industries.

As a rule, your efficiency will probably be fully results-based. In different phrases, you are solely nearly as good because the numbers you pull. 

For some, the stress to hit quota is a improbable motivator. However for others, it might probably shortly result in stress and even burnout. All this to say, it takes an excessive amount of dedication and persistence to achieve this position — however should you can push by, you may discover many rewarding elements of the job.

Cons: Steep studying curve

To state the apparent, tech gross sales professionals must know the ins and outs of the expertise they promote. Nevertheless, the {industry} is all the time evolving, together with the merchandise in it. Anticipate to face a steep studying curve that by no means goes away.

Though the tech {industry} appears intimidating, it has a comparatively low barrier to entry. That means, there is not any strict standards you need to meet to safe a job. However, on the flip aspect, this makes it extra aggressive.

Having expertise promoting tech merchandise is a plus, however should you’re ranging from floor zero, do not fret. Many corporations provide entry-level positions the place you may study (or hone) the technical expertise essential to succeed.

Listed here are a couple of methods that will help you get by the door:

1. Spotlight your gross sales expertise.

Tech gross sales is much less concerning the tech and extra concerning the gross sales half.

Begin by scanning your resume for any previous gross sales expertise, even when it wasn’t the first perform of your job. Search for examples of while you constructed optimistic buyer relationships or generated new enterprise. These are two important actions within the gross sales course of.

Then, rework your resume to focus on these experiences, and put together to name out a couple of examples within the interview.

2. Develop into extra marketable with gross sales (or tech) certifications. 

Gross sales certifications assist to beef up your resume and place your self as a extra certified candidate. Plus, there are certifications for professionals of all expertise ranges, together with entry-level and extra superior packages.

Even when you’ve got some gross sales expertise, certifications can strengthen key expertise corresponding to negotiation or prospecting.

3. Know the {industry} inside and outside.

If you wish to work in tech, you need to appear as if an {industry} vet. This implies immersing your self within the tech {industry} and the particular sector you need to pursue.

Comply with {industry} influencers on LinkedIn, be a part of on-line gross sales communities, and keep up-to-date with any tendencies or shifts within the {industry}. Pay attention to any massive mergers or acquisitions, and skim up on the most recent tech improvements.

Not solely will this provide you with a strong grasp of the {industry}, however you may additionally decide up on industry-specific jargon and terminology you need to use in your subsequent interview.

4. Search for the fitting corporations.

When you may be tempted to blindly apply to tech corporations and see who bites, there are more practical approaches.

Very similar to lead qualifying in gross sales, you want to qualify corporations earlier than reaching out. Begin by itemizing the specifics of the job you need — corresponding to the kind of tech you need to promote, the pay vary, and extra. Use this criterion to pinpoint corporations which might be the perfect match.

By doing so, you liberate extra time to analysis every firm, tailor your resume, and put together for interviews.

5. Community, community, community.

Forging a brand new profession path is daunting, however having the fitting contacts could make all of the distinction.

The very best time to rev up your networking efforts is earlier than you even start making use of for jobs. That method, you have already got contacts to leverage when the time comes.

Should you’re on LinkedIn, begin trying to find professionals in positions you are all for. Then, ship a request to attach together with a considerate message. In the event that they settle for, you may even ask for a 15-minute Zoom chat to study extra about their work.

Bear in mind, networking is greater than only a one-and-done exercise. Hold constructing your community, partaking together with your connections, and discovering teams to hitch. Sure, networking takes time, however your efforts can open new doorways that had been in any other case outdoors of attain. 

Over to You

Other than working in one of many fastest-growing industries as we speak, a profession in tech gross sales gives aggressive pay, loads of alternatives to advance, and the prospect to work with cutting-edge options. We hope this text offers the muse you want to forge a profession path on this thrilling {industry}.

Apply for a job, keep track of important information, and prepare for an  interview with the help of this free job seekers kit.

Find out how to Get Into Tech Gross sales in 2023