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What’s Digital Asset Administration?

Digital Asset Administration (DAM) is a software program answer that controls all of the digital property inside your small business. DAM can retailer, set up, and distribute all types of digital property and their related metadata, together with however not restricted to:

  • Photos
  • Movies
  • Audio
  • Shows
  • Paperwork
  • Artistic information

Implementing a B2B DAM system on your firm ensures model consistency throughout all platforms and lets you distribute your greatest content material throughout all of your promoting platforms and channels.

How vital is DAM in B2B commerce?

As B2B firms develop into more and more digitized, the dimensions and complexity of their digital asset catalog can develop into a lot bigger and rather more tough to handle. Implementing DAM for B2B comes with important advantages for the B2B commerce sphere:

Safety: Preserve your vital property secure and safe in a centralized location. Holding all of your digital property secured in a single centralized location eliminates the chance of shedding vital or confidential info. Guarantee the correct folks have correct permissions and management utilization of property with expiration dates, license expiry notifications and monitoring of share historical past.

Effectivity: Having a strong and efficient B2B digital asset administration system is significant to make sure optimized effectivity on your staff. Discover what you want quicker with fast and straightforward file entry in a system that ensures everyone seems to be utilizing up-to-date correct content material. A DAM system ensures all key stakeholders have managed entry to the digital property related to their place and wishes.

Finances: Time saved is cash saved. Enhance your ROI throughout all model and content material advertising efforts with B2B DAM software program that reduces undertaking time, rising content material output and helps you to optimize your content material

Centralizing your digital sources improves teamwork, ensures a single supply of reality for information, and cuts down on time taken to seek for and edit information manually.

DAM ideas for B2B firms 

As a way to optimize your digital asset administration, there are a number of practices you’ll be able to implement to make sure you get essentially the most out of your DAM.

Outline your objectives

Establish the wants of your staff and determine on what areas of your digital asset administration you need to automate. Analyze the place points presently exist, the place enhancements might be made and the place you most need to focus your efforts. DAM analytics can present you present asset utilization and identification areas that require enchancment.

Audit your property

As a way to get essentially the most out of your digital asset catalog, you must audit your present property. Standardize your naming conventions throughout all information, decrease the amount of duplicates and full lacking information fields. A DAM system can detect lacking information fields and flag them to the staff, alongside serving to you make information modifications in bulk.

Make the most of analytics

Analyzing your digital asset catalog to find your most-used content material lets you pinpoint gaps, errors, and inconsistencies. Gross sales Layer DAM gives you with an analytics dashboard that automates this course of and gives you with a transparent overview of asset utilization.


The entry management functionalities of a DAM can guarantee your digital property conform to copyright necessities. Your DAM will also be used to arrange notifications for licensing expiry dates. Assigning roles, permissions, and entry guidelines to your staff improves the safety of your digital asset information and ensures the correct folks have entry to the correct content material.

Why select Gross sales Layer DAM for B2B 

Gross sales Layer for B2B can handle your digital asset catalog with ease. With the quickest business onboarding instances, our PIM empowers you to Go-to-Market in 6 weeks or much less with the power to deal with 10 million + SKUs

Gross sales Layer is the best answer for B2B commerce. Centralize your digital asset catalog and supply a superior expertise on your staff and consumers.

By integrating your DAM inside a PIM platform, your complete product catalog and digital asset catalog can be managed in a single supply of reality, with mixed use permitting you to attach merchandise instantly with related digital information and adapt them for every goal channel.

Get began immediately with a 30-day all entry trial of Gross sales Layer.

Automated supply chain

Finest Digital Asset Administration Practices for B2B Corporations