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Google Negative Keywords Ads

We knew it was coming, Google Adverts now helps damaging key phrases for model security on the account degree. Google has simply added account-level damaging key phrases to Google Adverts and the PPC neighborhood is blissful about it.

I noticed this primary by way of Melissa Mackey on Twitter who credit @NilsRooijmanSEA with the discover on LinkedIn. Melissa wrote, “Account-level damaging key phrases are right here! That is large.”

The Google assist doc on damaging key phrases has a brand new part that reads, “Account-level damaging key phrases.”

Whenever you create your account-level listing of damaging key phrases, it can robotically apply to all search and buying stock in related marketing campaign sorts. This lets you create a single, international, account-level listing that applies damaging key phrases throughout all related stock in your account.

You possibly can create a single, account-level listing of damaging key phrases in your Google Adverts account settings. In your “Account Settings,” you’ll discover the “Adverse key phrases” part. Whenever you click on on this part, you’ll be able to start creating your damaging key phrases listing.

You possibly can create your listing by defining which search phrases are thought of damaging on your model. You possibly can then enter this abruptly within the “Adverse key phrases” part of your “Account Settings” in your Google Adverts account. You too can specify whether or not you wish to exclude these primarily based on broad, precise, or phrase match. A restrict of 1,000 damaging key phrases may be excluded for every account. Be taught extra about account-level damaging key phrases.

Here’s a screenshot of this setting, the place Nils Rooijmans defined, “Google is rolling out this function in most of my accounts proper now.”

click for full size

11 months in the past, Ginny Marvin, the Google Adverts Liaison mentioned, Ginny Marvin responded to this saying “There aren’t any present plans for a key phrase tab in PMax. There are, nonetheless, plans to assist damaging key phrases for model security on the account degree.”

And now we acquired them.

Bit extra historical past:

And a few response on this:

Discussion board dialogue at Twitter and LinkedIn.

Replace: The Google Adverts Liaison has now posted about this on Twitter:

Google Adverts Now Helps Account-Stage Adverse Key phrases