Google has posted one among its Google search engine optimization office-hours, this one was posted as we speak, recorded in January, after the Google layoffs information, and one query requested was about key phrase density – yep. John Mueller from Google mentioned, “no, Google doesn’t have a notion of optimum key phrase density.”

This repeats what Google has been saying for a decade now and what we coated final yr when reporting that key phrase density shouldn’t be a factor with Google search engine optimization.

The query and reply got here up on the 5:59 mark into the video:

Does Google use key phrase density?

John: The subsequent query I’ve right here is, does Google contemplate key phrase density for the content material?

Properly, no, Google doesn’t have a notion of optimum key phrase density. Through the years, our methods have gotten fairly properly at recognizing what a web page is about, even when the key phrases are usually not talked about in any respect. That mentioned, it’s positively greatest to be specific. Do not depend on search engines like google and yahoo guessing what your web page is about and for which queries it ought to be proven. In case your homepage solely mentions that you simply “add pizazz to locations” and exhibits some lovely homes, each customers and search engines like google and yahoo will not know what you are attempting to supply. If your corporation paints homes, then simply say that. If your corporation sells paints, then say that. Take into consideration what customers could be trying to find and use the identical terminology. It makes it simpler to seek out your pages, and it makes it simpler for customers to acknowledge that they’ve discovered what they need. Key phrase density doesn’t matter, however being specific does matter and opposite to the previous search engine optimization delusion, story, joke, commentary, you need not point out all potential variations both.

So no key phrase density however use the phrases that searchers seek for to seek out your content material. Describe your content material with phrases in order that Google can perceive what your content material is about. However there is no such thing as a motive to measure the share of time you employ these key phrases on the web page.

Discussion board dialogue at Twitter.