Targeting your reader through branded content requires you to create an objective, create content that aligns with your brand, and then market it to the right audience.
When executed properly, your branded content can easily create the results you desire to see from your efforts.
The objective you choose for your branded content will generally be one of three things: to gain more followers, to have your existing followers engage with you more, or to make sales.
These are the main campaign objectives that you will pick for each specific piece of content that you post. Your underlying objectives that remain relevant for every single piece of content you create include to boost your ability to be recognized, get seen, and generate deeper relationships with your audience.
You will also hope that each piece encourages more followers, greater engagement, and more sales even if they weren’t your primary objectives for that piece of content.
With the objective in mind, you can now create content that incorporates your brand’s image and language. Speak in a way that easily communicates with your audience and creates a connection with them, and then make sure that you incorporate imagery that does the same as well.
This will ensure that you look and sound the way your audience needs you to in order to be willing to interact back with you.
Lastly, marketing to the right audience means that you need to use the right placement, hashtags, and call-to-action that will actually have your audience receptive and responsive to the piece. Putting it on the right platforms and tagging it appropriately will ensure that they can find it in the first place.
Then, tailoring a call-to-action that appeals to them will be important, too. Creating a tailored call-to-action means that you know what types of things your audience is likely to say “yes” to and you incorporate these into your call-to-action. For example, if you cater to an audience of Moms who are busy and tend to overlook things quickly, having a call-to-action that is witty and humorous might be a great way to capture their attention and encourage them to follow you.
Rather than telling, “Follow for more content!” (which most people are desensitized to and ignore at this something like “Join if you’re tired of having breaks in the bathroom disrupted!” And “Follow your unity everywhere to spiral moms!” At the conclusion of a post that illuminates stressful situations faced by moms on a daily basis
You can tailor this calls-to-action based on whoever your audience is, what they need, and what they are most receptive to. Using something different and customized will ensure that your audience actually sees it and resonates with the call-to-action because it is not a repetition of the same call-to-action they have seen on seventeen other posts before yours.