How Do I Use This Information?
The information you receive through analytics will ultimately tell you who is seeing your content and how much they like it. Content with low or poor analytics ratings, such as minimal engagement, should be considered ineffective and avoided in the future.
This will make sure that you do not end up wasting time emulating content that your audience is not actually interested in. Content with strong analytics that shows lots of engagement prove that this particular style of content was popular with your audience and that it should be emulated to create even better results.
To know what specifically is responsible about each post for making it popular or not, spend some time comparing the ones that are liked with each other.
Then, do the same comparing the ones that were not liked with each other. See what they have in common and then see how they differ from the other ones. That way, you can see what it was that you did that created success or held you back from having a successful post.
Reading your analytics this way is going to give you a clear understanding of what trends you need to follow. Then, it is all about tweaking your strategy until you find one that works.
Once you do, you still need to follow your analytics as marketing trends are constantly changing. Staying on top of your analytics will ensure that you are staying on track with these trends and that your previously successful marketing strategies do not become obsolete and result in you losing traction in your business.
How Often Should I Track My Analytics?
Ideally, you should track your analytics every week. However, if you begin noticing that engagement is low or you are not seeing the results you wish to see from various campaigns, you can track sooner. You should also track monthly and quarterly so that you can take a look at your overall trends. Looking at your analytics regularly and tracking them in weekly, monthly, and quarterly increments will help you see what trends are rising in your marketing and what you can do to spin these trends in your favor and continue to see growth
What If I Don’t like What I See?
If you look at your analytics and feel like you are not getting enough engagement or you do not feel like you are marketing to the right audience since their demographic is not showing up in your analytics, this means that you need to do more research. Spend more time investigating your ideal audience and seeing what they are interested in.
Then, pay attention to what they are saying, where they are spending their time, and how they are spending it. Begin engaging with them and getting to know how this form of social interaction works. Then, incorporate it into your online strategy.
Continue researching and practicing until you begin seeing your desired demographic showing up in your analytics. Then, follow the trends you find associated with them until you begin successfully marketing to them in a way that keeps them receptive.