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What’s product schema?

Product Schema is structured product information that improves the search engine optimization of your product pages. Schema helps search engines like google present extra details about your product on SERP to offer a greater UX. 

Product schema allows you to get extra very important details about your merchandise in entrance of your potential prospects. Optimized product information and product schema permits search engines like google to publish extra details about your product and helps your product pages rank greater.

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Are product schema and structured information the identical factor?

Product schema and structured information imply the identical factor. They’re used interchangeably by totally different sources, however each discuss with the identical types of information. By offering structured information, you’ll be able to create a extra engaging search profile in your merchandise and enhance your visibility and engagement on SERPs (Search Engine Outcomes Pages).

What are the several types of product schema?

There are lots of of several types of product schema, together with however not restricted to:

  • Breadcrumb navigation
  • Carousels
  • FAQ’s
  • Picture Metadata
  • Value vary
  • Inventory availability
  • Opinions

Google’s library of the kinds supplies intensive data on several types of product schema, the place every can be utilized, and which of them shall be useful to your area of interest.

How you can handle product schema with PIM

Most web sites have a plugin that mechanically takes the info in your product web page and turns it into schema. Due to this fact, it is vital that this information is error-free and up-to-date to optimize your place in search outcomes.

Product Info Administration (PIM) allows you to handle and enrich your product information, guaranteeing search engines like google like Google can create high quality product catalog schema. Add product information from a number of sources and create a centralized database wherein to finish and enrich your catalogs. Our platform identifies errors and lacking fields, offering you with an aggregated High quality Rating in your product catalogs. Consequently, you’ll be able to guarantee all vital structured information is supplied with the intention to maintain a sexy and correct search presence on Google.


Gross sales Layer PIM empowers you to create a product database that acts as a single supply of reality. Right here, you’ll be able to add and handle 1000’s of SKUs. As soon as your merchandise are prepared for market, you’ll be able to join and distribute correct information throughout all of your platforms and marketplaces in real-time with our vary of connectors.

Uncover how one can optimize your search presence by the facility of product information administration with PIM. Get began as we speak with a 30-day all-access free trial as we speak.

Google Guide

How you can Streamline Your Product Schema Administration with PIM