What do you anticipate from international occasions like Internet Summit?

I consider you’d anticipate to listen to some predictions for the following few years and see the place the advertising and expertise world goes. Properly, I did.

And you understand what? Internet Summit this yr overcame my expectations. 

So, what topics did the audio system cowl? And what’s ready for us forward?

I’m comfortable to share it with you.

What have been all of the matters about?

All of the matters have been devoted to various things. However there have been essential 5.

1. Content material creation

Sure! You heard it. Content material guidelines!

Actually talking, I used to be stunned that content material advertising talks have been this extremely demanded.

Attendees have been sitting on the ground in aisles simply because all of the seats have been occupied.

All of them talked about traits of excellent content material, methods to make it extra participating, and so forth.

Reviews that impressed me probably the most:

1. “How you can make horrible branded content material” by Graham McDonnell, head of Model and Artistic at TIME.

What I realized from this report:

• you shouldn’t begin with out outlined objectives;

• you shouldn’t deal with advertisements like an advert;

• high quality over amount;

• storytelling issues! The golden rule says, “Story goes earlier than telling.” 

(Supply: Internet Summit)

2. “StorySelling: The key to successful extra offers” by Jonathan Friedman, Co-founder & CEO of Demostack, and Rhett Energy, Contributor to Forbes.

What I realized from this report:

2. Advertising and marketing tendencies

We’ll dedicate a whole weblog publish to it within the brief run. We’ll analyze what’s been stated at Internet Summit and different large conferences to share this info with you.

However nonetheless, I’d wish to say just a few phrases about it now.

Reviews that impressed me probably the most:

1. “Advertising and marketing in 2023” by Sir Martin Sorrell, Founder & Government Chairman at S4 Capital, Susan Li, Enterprise Correspondent at Fox Enterprise, and Julia Goldin, World Chief Product & Advertising and marketing Officer on the Lego Group.

What I realized from this report:

• “it doesn’t matter what, mother and father will at all times do their greatest for his or her youngsters, together with celebrations and holidays. So, if you happen to can re-arrange and undertake some branches of your online business for teenagers, you’d relatively do it,” says Julia Goldin from the Lego Group.

(Supply: Internet Summit)

3. Information safety

Google, AWS, and lots of different giant firms touched on this subject.

Though this isn’t a brand new subject, it’s nonetheless most individuals’s concern. And it needs to be.

Do you know that:

• 293,927,708 folks have been affected by knowledge breaches in 2021;

• an rising variety of fraudulent transactions resulted in a lack of $56 billion in 2021 alone.

We, who’ve entry to any knowledge our shoppers willingly share with us, want to actually care about their knowledge security.

Reviews that impressed me probably the most:

1. “Making a fraud-free world” by Tamas Kadar, Founder & CEO of SEON.

What I realized from this report:

(Supply: Internet Summit)

4. AI

A fifth of all stories was about AI and methods to make use of it.

Reviews that impressed me probably the most:

1. “How manufacturers can spark considerate conversations utilizing AI” by Scott Ernst, the CEO of Drift, and Sachin Dev Duggal, co-founder, and CEO of Builder.ai.

What I realized from this report:

5. Internet 3.0

What’s it? Does any of you understand what it’s? For those who do, then you definitely’re not like me 🙂. I realized the definition of Internet 3.0 in Lisbon a couple of minutes earlier than the primary report on this topic.

I suppose 1 / 4 of the stories is devoted to it.

So, I dare to suppose that the longer term belongs to Internet 3.0 And we have to be taught to stay with it.

Reviews that impressed me probably the most:

1. “Superheroes and the way forward for Internet 3.0” by Gareb Shamus, the Co-founder & CEO of HeroMaker Studio, and Ryan Broderick, Creator of “Rubbish Day.”

What I realized from this report:

The latter thought was additionally acknowledged and confirmed by dozens of different audio system.

Pitches

In our earlier publish devoted to Internet Summit, we talked about that being able to pitch wherever (even in lengthy traces) at any time is essential.

Once you attend any stand, you hear numerous brief pitches, and you’ll resolve what pitches work and don’t. And I did.

Nevertheless, I needed to see how different folks react to totally different pitches. 

This is the reason I attended the “pitch contest” there.

And I’m comfortable I did.

(Let me remind you that over 1000 folks utilized for participation. There have been a number of rounds within the competitors. And solely 105 folks made it to stay the stage at Internet Summit 2022 So, we watched solely the most effective of the most effective).

What I realized from attending this contest:

• be keen about your product/answer;

• the best way you ship your pitch issues so much — I’d say 50% of your success depends upon it;

• slides for pitches should be concise. Now not than three bullets per web page. Are you able to make it even much less? Do it;

• visible components needs to be large and written in large letters;

• give brief solutions;

• clarify your answer the best way you’re speaking to a 7-year-old child.

All of the rivals have been superior. However the pitch of the winner was simply flawless:

• clear;

• concise;

• slides have been brief with significant visuals;

• and most significantly, she is sort of keen about her product and isn’t afraid to indicate it.

My key takeaways from the complete occasion:

• the story goes earlier than telling;

• no matter a developer can think about might be actual;

• artists that create superheroes are the longer term;

• high quality over amount (content-wise);

• we have to stick with the accessibility pointers when engaged on our content material;

• the world moved on-line, and so did the crime;

• investing in your authenticity is a should at this time;

• to win on this world, it is advisable to be your self.