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With the inevitable demise of cookies, entrepreneurs are scrambling for methods to ship customized experiences with person consent, all with out compromising comfort or safety. In the present day, many are turning to the login field as a vital first step in executing an efficient first-party knowledge technique. It’s not only a safety requirement – it’s now the doorway into their model’s digital person expertise.

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In regards to the writer

Cynthia Ramsaran

Cynthia Ramsaran is director of customized content material at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over twenty years of editorial/content material advertising expertise, Cynthia’s experience spans the advertising, know-how, finance, manufacturing and gaming industries. She was a author/producer for CNBC.com and produced thought management for KPMG. Cynthia hails from Queens, NY and earned her Bachelor’s and MBA from St. John’s College.

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