Cell apps drive 2x increased engagement than the cell net. Plus, apps are  higher fitted to streaming, saving, or sharing content material.  The issue? Reaching dependable app experiences and measurement is difficult — particularly when the foundations of cell maintain altering. On this webinar, we’ll present steering on how media and leisure manufacturers can overcome cell challenges to fulfill prospects’ rising expectations. You’ll stroll away with tangible suggestions for maximizing engagement by way of your cell app.

On this webinar, you’ll study:

• The significance of cell for media & leisure firms
• Tips on how to overcome the challenges of the cell age IDFA / GAID
• Suggestions for assembly rising buyer expectations
• Examples of cell development and engagement campaigns from close to friends

Audio system

Amanda Vandiver

Sr. Product Advertising Supervisor

With 5 years at Department and eight years of expertise throughout gross sales, advertising, and product, Amanda has a deep understanding of the cell ecosystem. As a Senior Product Advertising Supervisor for Department’s cell linking and measurement platforms, she performs a pivotal position in serving to cell groups perceive the worth of Department’s options. She is a connector, creator, and storyteller with a monitor report for main market analysis, enablement, and product positioning.