Google is testing a brand new design for the trusted retailer badge within the paid procuring outcomes. The Google Trusted Shops program to all U.S. retailers again in 2012, together with that got here a badge within the search outcomes to make these listings stand out.

FYI – right here is find out how to qualify for this trusted retailer badge.

Brian Freiesleben noticed this new badge the opposite day and posted a screenshot on Twitter – right here is that screenshot:

Curently, the badge appears extra like this model from final 12 months:

And the authentic one seemed like this:

Brian stated on Twitter, “Would like to see Google add this to natural merchandise from trusted retailers as nicely, however undecided if that’s possible.”

Seems like Google is testing out a brand new badge for advertisers which might be trusted retailers.

Would like to see Google add this to natural merchandise from trusted retailers as nicely, however undecided if that’s possible 😉

Second screenshot is what seems after clicking the badge. pic.twitter.com/3lXIU9m04d

— Brian Freiesleben (@type_SEO) January 25, 2023

Discussion board dialogue at Twitter.