This can be my final submit of 2022, and I wish to thank everybody who has spent a few of his or her useful time studying this weblog. My aim right here has at all times been to offer content material that readers will discover informative, thought-provoking and helpful, and I have been immensely gratified by the eye and engagement this weblog has obtained.

I am planning to make a number of adjustments to this weblog in 2023. The plans are principally last, and I will be detailing them in my first submit of subsequent yr on January eighth. Normally, although, I plan to focus extra of the weblog content material on the strategic themes which are shaping the apply of B2B advertising and marketing. Extra to return on this subsequent month.

For the previous a number of years, I’ve used my final submit of the yr to share which posts have been most generally learn. For this listing, I am solely contemplating posts that had been printed in 2022. I’ve ranked the posts primarily based on cumulative whole reads, so these printed earlier within the yr have a bonus.

So, in case you missed any of them, listed here are our 5 hottest posts of 2022:

1. [Deep Dive] On-line Marketplaces Reshape B2B Commerce and Immediate New Advertising and marketing Ways
2. Why Model Loyalty Is a Uncommon Commodity
3. [Book Review] A Strategic Information to Utilizing Synthetic Intelligence in Advertising and marketing
4. Novelty Is Important for Compelling Thought Management
5. [Deep Dive] Is Objective Advertising and marketing Proper for Your Firm?

Blissful holidays to everybody, and greatest needs for a fantastic 2023!

Picture courtesy of Republic of Korea through Flickr (CC).