A generational staple, mushy drink model Pepsi is celebrating its a hundred and twenty fifth anniversary in type and splendour with a 125-day marketing campaign. Because it welcomes a brand new period of carbonated goodness, the model has additionally revealed a brand new emblem that will likely be launched throughout the US.
Celebrating 125 Years of Pepsi
Kicking off the celebration, #Pepsi125 begins with The Pepsi 125 Diner. The pop-up diner in New York Metropolis captures the model’s previous, current, and future, giving followers a once-in-a-lifetime expertise to hitch the festivities.
Impressed by the quintessential American diner, The Pepsi 125 Diner will replicate units of its iconic commercials with precise memorabilia. Furthermore, the immersive expertise will take followers via the eras with a 3-course meal, progressive twists, and free-flow Pepsi.
Restricted-time specialities similar to Pepsi PILK, Crystal Pepsi, Pepsi-Cola Soda Store, and Pepsi-Colachup will grace the menu. Apart from that, cocktails and mocktails specifically created for the event can even be obtainable.
Elevating the hype of the eagerly-anticipated pop-up, the primary 25 registered followers who verify a reserving will get pleasure from distinctive Pepsi merchandise. The model additionally launched the Pepsi 125 Diner sweepstakes to reward 5 fortunate winners with a visit to NYC and The Pepsi 125 Diner.
In response to diner’s official web site, the unique pop-up will happen from the nineteenth to the twenty fifth of October. Diners can have a 2-hour seating interval, and costs start from USD$50. Moreover, there isn’t a age restrict for guests (apart from cocktail purchases), so youngsters can participate in Pepsi’s birthday bash.
Aside from The Pepsi 125 Diner, followers can get pleasure from a free Pepsi drink too. Between the twenty eighth of August and the 4th of September, followers can get a USD$2.50 rebate for Pepsi drinks purchased throughout that interval. Patrons should submit proof of buy and textual content a code, topic to the marketing campaign’s Phrases & Circumstances.
Pepsi Formally Launches New Brand
Though Pepsi’s new emblem and model identification had been unveiled in March 2023, its a hundred and twenty fifth anniversary marks the official look in all model touchpoints. The brand new emblem will materialise in North America first, adopted by a worldwide scale in 2024.
The 2023 Pepsi emblem includes a united globe and wordmark alongside a vibrant color palette in its signature colors. Additionally, the up to date typeface adopts a contemporary look that displays the model’s confidence, while the signature Pepsi pulse conveys motion and vitality.
In response to Todd Kaplan, the model’s Chief Advertising Officer, “We couldn’t be extra excited to start a brand new period for Pepsi, as this thrilling new and fashionable look will drive model distinction to indicate up larger and bolder and assist folks discover new methods to unapologetically benefit from the issues they love.”
The #Pepsi125 marketing campaign will run for 125 days main as much as New Yr’s Eve. Because the year-end festivities begin to take form, there may be undoubtedly extra in-store from Pepsi to finish its anniversary with a bang.