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Studying Time: 4 minutes

The previous few months have been thrilling for the MoEngage group! We hosted our flagship #GROWTH Summits 2022 in India and UK. These power-packed occasions introduced collectively leaders and business consultants from internationally underneath one roof to community, be taught, and collectively drive buyer engagement and progress in a digital-first world.

We additionally took this chance to ship and showcase a few of our newest ground-breaking new merchandise to you. In case you missed them, right here’s every part new:

  • MoEngage Personalize
  • Google Advertisements Viewers Sync
  • Playing cards for Internet
  • Aggregation Filter in Segmentation
  • Nested AND/OR in Segmentation
  • Subsequent Greatest Motion in Flows

MoEngage Personalize

This is an image of MoEngage Personalize

Utilizing a no-code visible builder, Personalize allows you to simply personalize the web site expertise for every buyer in keeping with their preferences, affinities, conduct, and in-session context. This lets you delight clients with curated, customized experiences to maximise conversions.

With Personalize, you may craft dynamic and hyper-personalized buyer experiences throughout their web site by personalizing each element – textual content, pictures, banners, sections, CTA’s, and buttons and publish them inside minutes.

This is an image of web personalization for Oct and Nov 2022

We’re opening up beta entry to a choose few clients.

For those who’re , you may join right here.

Be taught Extra

Google Advertisements Viewers Sync

Google Advertisements Audiences sync is an all-new native channel launched by MoEngage. It lets you sync buyer information and segments to your Google Advertisements account out of your MoEngage dashboard and makes use of these segments in your promoting and re-engagement campaigns throughout the Google Advertisements ecosystem.

This is an image of Google Ads update

With this native integration with Google Advertisements, you may:

  • Create, add, or delete audiences in your Google Advertisements Account on the go utilizing MoEngage.
  • Re-target and re-engage audiences on Google Advertisements based mostly on buyer conduct, occasions and actions.
  • Add audiences to Google Advertisements straight from Flows.
  • Enhance buyer acquisition by sending buyer segments to Google Advertisements and creating comparable audiences.

With Google Advertisements Viewers Sync, creating omnichannel related experiences is way simpler.

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Playing cards for Internet

Playing cards for Internet is a model new solution to talk your finest merchandise and affords along with your clients. It’s a good way to remain related along with your clients and actively have interaction with them, even when clients have opted out of different communication channels.

This is an image of cards for web update

With Playing cards for Internet, you may join along with your clients in your web site and talk affords, promotions, and updates based mostly on net exercise, previous conduct, and buyer affinity.

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Aggregation Filter in Segmentation

The Aggregation Filter allows you to create deeper buyer segments utilizing aggregates resembling sum, common, min, and so on., on occasion attributes. You possibly can combination any numeric attribute over a time period and create segments based mostly on worth and even examine the aggregated values to filter out the appropriate clients.

This is an image of aggregate filters update

For instance, you may section:

  • Prospects who bought not less than 5 merchandise within the final three days, with a complete quantity spent higher than 5000
  • Prospects who accomplished not less than 50 funds final month, and the full quantity spent elevated by not less than 25% in comparison with the month earlier than

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Nested AND/OR in Segmentation

You possibly can mix a number of buyer property guidelines, exercise guidelines, affinity guidelines, and customized segments utilizing the AND or OR circumstances to create a strong and complicated buyer section.

This is an image of advanced segmentation

For instance, together with (A and B and C and D) and (A or B or C 0r D) kind of segments, you too can create:

  • (A and B) or (C and D)
  • (A or B) and (C or D)
  • (A or B) and C and D
  • (A and B) or C or D

Be taught Extra

Subsequent Greatest Motion in Flows

This is an image showing next best action update for Oct and Nov 2022

Subsequent Greatest Motion (NBA) makes use of Sherpa AI to research historic engagement conduct, choose an optimum per-person channel, and ship time for every buyer. NBA eliminates the guesswork and engages clients on the proper place, on the proper time, each time.

When utilized in a stream, NBA makes “on-the-fly” selections for every buyer relying on their previous conduct and channel choice, making a hyper-personalized stream for every buyer.

With Subsequent Greatest Motion in Flows, here’s what you get:

  • Take away the Guesswork: You needn’t rely upon assumptions or the main development amongst clients to resolve when to ship or which channel to go together with. Sherpa AI does this for you.
  • Maximize Engagement and Scale back Prices: Utilizing Subsequent Greatest Motion, you may concurrently optimize campaigns on two key parameters (channel and time). This helps enhance engagement and cut back marketing campaign prices.
  • Optimize Based mostly on Buyer Conduct: NBA constantly optimizes itself based mostly on the purchasers’ current engagement tendencies to resolve the very best channel and time.

Learn Extra

For those who’d wish to know extra about these options or wish to get began utilizing them, drop us a observe at [email protected]. And when you’re new to MoEngage, schedule a personalised walkthrough of our platform.

[Product Updates] The Newest From Oct and Nov 2022