Promoting Your Affiliate Links to your Reader
How you promote your links is important. You do not want to be dropping big ugly links in the middle of your posts. This looks unprofessional and sloppy which can damage your viewer ratings and result in people not actually clicking over to your posts. Making them look professional and clean can ensure that more people are interested in seeing what you have shared.
Make sure that you pay attention to the rules of the platform you are on so that you do not breach any agreements you have made upon signing up for them.
Breaching these agreements can result in account suspension or termination which can end up in you losing credibility, not to mention a large chunk of your audience.
When it comes to blog posts in particular, always place a disclaimer at the top of every post stating that you may be using affiliate links within the post that may result in me getting compensated for sharing the links. You should include a line that confirms that you only share products and services that you stand behind to help promote your trustworthiness.
Once you have abided by the rules of the platform, you want to place the links in a way that is effective and attractive. Typically, link masking is the best way to do this.
Say you want to share a link about a product you loved that you are now affiliated with. Instead of saying “I tried this product and loved it! You can find it here: [link],” you would want to write “I tried this product and loved it!” In the second sentence, you linked part of your sentence rather than including the raw URL for the product that you are marketing. This is far more attractive and clean looking, and it also draws interest to the product you are marketing for.
Technically, you can include as many links as you want in any of your posts, but you should avoid posting too many. This can make it look like your only objective is to make sales on your platform which can take away from your credibility. It can also be overwhelming to your audience. Instead, you want to focus on just 2-3 items maximum.
This way, you can share enough to get interest and sales, but not so much that you look like you are writing solely for the purpose of making money off of each post. Furthermore, not all of your posts need to have affiliate links in them. Remember that ideally, 80% of your posts should be free of links and focused primarily on sharing.
This ratio can be different for your blog, where maybe 20% of your posts do not have marketing in them, but making sure that at least some are free of links will prove that you are not in it just for the quick sale. Even if you are, sharing this way boosts your credibility and will increase your sales in the end.