Promoting Yourself on Social Media
Promoting yourself on social media is as simple as remaining consistent in your activities and posting branded content as we outlined in the previous article.
The more consistent you remain, the better you are going to be at reaching out to your audience. When it comes to marketing, you want to make sure that you are giving your audience many reasons to follow you.
Simply posting sales pitches will result in no one following you or listening to what you have to say. Instead, you need to create an image and an identity and build relationships between other people and your identity.
A great way to do this is to regularly share content that gives your audience an “insiders” view of your business. Say your niche is with cars, for example. Any time you spot a great car, you could take an image and share information about the car.
If you have your own car that you love, you can take images of you with that car on your travels and talk about the car. This way, you are sharing your own journeys and life with your audience but in a way that is relevant to your brand.
Sharing this type of insider’s content promotes you in a very powerful way. It gives you texture and character. Now, anyone who follows your page will feel like they are following you and your brand and not just a catalog that is attempting to sell things to them. As a result, people will grow more personal connections with you and your identity, and so they will develop trust in you.
This is how you show them that you are the brand they are looking for, that you relate to them in ways that matter, and that you know what products and services they would benefit from the most.
You should also cross-promote yourself. Regularly share content from your other platforms with a caption that says something like “Do you follow me on [insert platform here]? I LOVE sharing great content with my fans over there!”
That way, people know where to find you elsewhere online and they can see your content in many different ways. For the fans that love you most, they will love having the opportunity to follow all of your networks and see as much of your posts as possible.