My final cartoon earlier than the vacations was about enjoying it protected. The opposite excessive is full reinvention.
There’s reality in Invoice Gates’ traditional 1996 remark:
“We at all times overestimate the change that may happen within the subsequent two years and underestimate the change that may happen within the subsequent ten.”
Organizations can get get caught in a rut and resist change. And but we concurrently tend to overstate change, which might result in leaping on the bandwagons of shiny new issues like NFT collections, which peaked this time final yr.
Navigating change is a long-term fixed in advertising and marketing.
I not too long ago stumbled throughout a McKinsey article titled “The Altering Face of Advertising and marketing.” What amazed me is that it was written in 1966, almost six a long time in the past. The article was about every thing altering, and but passages learn as if they might have been written this week:
“Change is the dominant truth of life in each enterprise at present. And the flexibility to grasp and exploit change has turn into one of the vital sought-after administration abilities. That is significantly true in advertising and marketing, the place the very tempo of change is continually quickening…
“As we speak’s chief govt faces a baffling dilemma. Change will get costlier every single day; but not altering will be costlier nonetheless. And even whereas adapting to vary, an organization’s advertising and marketing effort should mirror an inner fidelity of objective and an exterior consistency of picture.”
Right here’s to a different yr of extra issues altering and extra issues staying the identical.
And listed here are a number of associated cartoons I’ve drawn through the years:
“If advertising and marketing stored a diary, this may be it.”
– Ann Handley, Chief Content material Officer of MarketingProfs