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If you’re a marketer searching for an analytics platform that lets you shortly and simply measure, analyze and report on performances throughout all of your digital advertising and marketing channels, then the Supermetrics software program will be the excellent software for you.

It’s an intuitive, easy-to-use platform designed to assist entrepreneurs get a greater view of their efficiency.

On this Supermetrics overview, I’ll stroll you thru utilizing this analytics software program, its options, and execs and cons so you’ll be able to resolve if it’s the appropriate resolution for your corporation.

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What Is Supermetrics?

Supermetrics is a user-friendly analytics platform that helps entrepreneurs measure and analyze efficiency throughout a number of digital advertising and marketing channels:

This is a useful advertising and marketing software for companies that want to take management of their digital advertising and marketing analytics. The platform provides a robust suite of options that enable customers to shortly analyze campaigns throughout a number of channels and advertising and marketing platforms, determine developments, and make data-driven choices.

Its intuitive dashboard makes it simple to entry essential metrics from main networks akin to Google Adverts, Fb Adverts, YouTube Analytics, and Twitter Adverts. Plus, its automation capabilities assist pace up time-consuming duties like knowledge extraction, reporting, and monitoring.

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Supermetrics Pricing

Supermetrics provides all kinds of pricing options. In truth, their pricing is so granular that it’s almost inconceivable to offer you a complete overview on this overview!

They’ve divided their pricing options into the next classes:

  • Spreadsheets – Supermetrics for Google Sheets, Supermetrics for Excel
  • Knowledge Visualization – Supermetrics for Knowledge Studio
  • Knowledge Extraction – Supermetrics APIU
  • Google Analytics – Supermetrics Uploader
  • Knowledge Warehouses – Supermetrics for BigQuery, Supermetrics for Snowflake, Supermetrics for Azure Synapse, Supermetrics for RedShift, Supermetrics for Azure SQL Database, Supermetrics for Google AlloyDB
  • Cloud Storage and Knowledge Lakes – Supermetrics for Amazon S3, Supermetrics Google Cloud Storage, Supermetrics for Azure Storage

Costs vary from $39 monthly billed yearly all the best way as much as customized enterprise options requiring you to name for a quote.

There’s additionally a free trial particular to the software you select to combine. With a purpose to entry the free trial, you first have to pick which software program resolution you need to use with Supermetrics.

Getting Began with Supermetrics

Getting began with Supermetrics is straightforward and easy.

Step one, in fact, is to join an account on Supermetrics.com. When you’ve created your account, you’ll be able to select which product you’d like to make use of. You too can navigate by means of their assist middle to seek out extra details about their merchandise and the way they’ll profit you.

Free Trial

If you wish to reap the benefits of the Supermetrics free trial, it’s fairly simple.

Simply click on on the “Begin free trial” button and it’ll information you thru the method. I selected Supermetrics for Google Sheets as a result of that’s what I exploit essentially the most usually to trace analytics.

Supermetrics home page with start free trial button

Sadly, the free trial is barely obtainable for integrations that have already got a longtime pricing construction. For instruments that require reaching out for a quote, you can’t begin a free trial till you talk with Supermetrics.

I clicked the “Use Template” button and it mechanically populated a Google Sheet with additional directions:

I used to be in a position to set up Supermetrics as an add-on from the Google Workspace Market and continued setting it up from there.

Associated Content material: 10 Underrated search engine marketing Reporting Metrics That’ll Impress Your Shoppers in 2023

Options and Integrations

Supermetrics provides all kinds of options and integrations that may allow you to analyze your campaigns, extract knowledge, create reviews, and monitor efficiency.

Right here’s a short overview of a few of their hottest options:

  • Automated Reporting Instruments – allows you to automate the creation of customized reviews so that you don’t need to manually compile knowledge.
  • Knowledge Extraction – makes it simple to extract knowledge from varied networks and platforms, together with Google Adverts, Fb Adverts, YouTube Analytics, Twitter Adverts, Bing Adverts and extra.
  • Knowledge Visualization – provides highly effective knowledge visualization instruments that can assist you shortly determine developments and patterns in your knowledge.
  • Dashboard – complete dashboard supplies easy accessibility to essential metrics from the main networks in a single place for fast evaluation.
  • Automation – provides highly effective automation capabilities to assist pace up time-consuming duties.
  • Actual-Time Monitoring – means that you can monitor reside knowledge for who’s at present accessing your web site in real-time, offering an summary of the effectiveness of your advertising and marketing methods.
  • A number of File Codecs – helps a number of file codecs, together with Excel, CSV and Google Sheets, permitting entrepreneurs to simply import their knowledge into Supermetrics for evaluation.

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Utilizing Supermetrics with…

As you’ll be able to see from the pricing rundown, there are plenty of totally different instruments that you may combine with Supermetrics. These instruments let you use your current processes and techniques to raised analyze your advertising and marketing campaigns.

Listed here are only a few of the instruments that you should utilize with Supermetrics:

  • Google Analytics – Hyperlink your accounts collectively and simply extract knowledge from Analytics for extra complete reporting.
  • Google Sheets and Excel – Routinely extract knowledge from varied sources and show them in spreadsheets for simpler evaluation.
  • Google Knowledge Studio – Create partaking visualizations and dashboards by combining your extracted knowledge with Knowledge Studio’s highly effective instruments.
  • APIs – Supermetrics additionally provides an API (utility programming interface, which helps you combine utility software program) that means that you can securely entry knowledge from varied sources.
  • Knowledge Visualization – Use Supermetrics for platforms like Tableau and Knowledge Studio to visualise your knowledge in additional significant methods.

Now, let’s dive into each just a little additional….

Supermetrics with Spreadsheets

Whenever you use Supermetrics with spreadsheet instruments like Excel or Google Sheets, you profit from a variety of options designed to make knowledge evaluation simpler. For instance, Supermetrics for Sheets and Excel has a robust question builder that helps you shortly create queries to extract advertising and marketing knowledge from varied sources.

The spreadsheet add-on additionally provides built-in formulation that let you shortly mix a number of knowledge units or pivot knowledge for simpler reporting. With Supermetrics for spreadsheets, you may also schedule reviews to run at particular occasions and generate insights quicker than ever earlier than.

Supermetrics with Knowledge Visualization

Utilizing Supermetircs with knowledge visualization instruments like Knowledge Studio or Tableau means that you can take your advertising and marketing reviews to the subsequent stage.

You’ll be able to simply create partaking visualizations and dashboards that show essential insights in an comprehensible manner. You too can use customized formulation to shortly generate metrics out of your knowledge, in addition to customise the appear and feel of the visuals for extra impactful reviews.

Associated Content material: 5 Highly effective Methods to Improve Gross sales by Leveraging Knowledge Successfully

Supermetrics with Knowledge Extraction

The Supermetrics API is a robust software that makes it simple to extract knowledge from a number of sources. With the API, you’ll be able to securely entry knowledge from varied networks and platforms, together with Google Adverts, Fb Adverts, YouTube Analytics, Twitter Adverts, Bing Adverts and extra.

The API additionally provides superior options akin to fee limiting, pagination and filtering to make sure that your requests are processed shortly and effectively. With Supermetrics’ API, you’ll be able to simply extract massive quantities of information whereas holding your requests safe.

Supermetrics with Google Analytics

The Supermetrics Uploader for Google Analytics means that you can shortly join your accounts and retrieve knowledge for extra complete evaluation. You’ll be able to simply schedule uploads to run at particular occasions and customise the fields which might be included within the queries for higher accuracy.

The Uploader additionally provides superior options akin to question chaining and filtering capabilities, permitting you to create advanced reviews quicker than ever earlier than. With the Supermetrics Uploader for Google Analytics, you’ll be able to shortly acquire insights into your advertising and marketing campaigns and make extra knowledgeable choices.

Dive Deeper: 9 Options that Are Simply as Good as Google Analytics

Supermetrics with Knowledge Warehouses

Essentially the most complete resolution Supermetrics provides is their integration choices for knowledge warehouses akin to BigQuery, Snowflake, Redshift, Azure, and Google AlloyDB. With these integrations, you’ll be able to simply transfer knowledge from any supply into a knowledge warehouse for extra advanced evaluation and reporting.

You too can arrange scheduled extracts to make sure that your knowledge is up to date commonly and mechanically. With Supermetrics’ knowledge warehouse integrations, you’ll be able to simply create complete reviews with superior options like filtering, pivoting, and extra.

Supermetrics with Cloud Storage and Knowledge Lakes

Supermetrics provides options for storage choices akin to Amazon S3, Google Cloud Storage, and Azure Blob Storage. With these integrations, you’ll be able to simply retailer any knowledge from any supply in a safe cloud setting with AES-256 encryption.

You too can arrange scheduled extracts to make sure that your knowledge is all the time updated. With Supermetrics’ cloud storage and knowledge lake integrations, you’ll be able to simply retailer, set up, and analyze your knowledge for simpler reporting.

Associated Content material: 6 Buyer Service Tendencies You Can’t Ignore in 2023

Buyer Service

Supermetrics has an awesome buyer help staff that’s obtainable to reply any questions or considerations you might have. They provide 24/7 help by way of e mail, telephone, and reside chat.

One among my favourite issues in regards to the reside chat help is that they might help you troubleshoot any points you might have with the software program. This makes it a lot simpler to rise up and working quicker than should you have been attempting to determine issues by yourself. It’s a really complete software for locating solutions, they usually usually reply in lower than 5 minutes!

There’s an in depth help middle with a lot of articles and tutorials that can assist you with the commonest difficulties.

And their useful resource library (discovered on the highest menu) is filled with self-help choices like buyer success tales to carry you up, a template gallery to construct your individual instruments, a weblog, a podcast, technical documentation, and webinars. You don’t even have to talk, name or e mail for assist more often than not.

Supermetrics resources drop down menu

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Supermetrics Ultimate Evaluation: Professionals & Cons

Supermetrics makes it simple to extract, manipulate, and visualize knowledge and net analytics from any supply.


  • Nice for enterprise of all sizes from small companies and entrepreneurs to enterprise options
  • Integrates with many in style knowledge sources and platforms
  • Easy setup and straightforward to make use of
  • Sturdy automation capabilities for extra environment friendly reporting
  • Useful customer support staff
  • Free trial


  • Costs is usually a bit on the costly aspect for some options
  • Can take a while to get acquainted with all of their options and integrations
  • No free plan
  • Free trial is barely obtainable for choose integrations

With its highly effective question builder, automated scheduling instruments, superior visualization choices and safe integrations with cloud storage and knowledge warehouses, Supermetrics is the right software for anybody trying to acquire perception into their knowledge shortly and effectively.

Total, Supermetrics is a good selection for companies of all sizes that want to streamline and automate their reporting course of.


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