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As TikTok’s recognition continues to growth, increasingly individuals are heading to the app to see what’s sizzling in style, music, meals, artwork, and extra. The video-clip-sharing platform’s easy usability and clever algorithm create a revolving cycle of TikTok tendencies that swiftly go out and in of recognition, regardless of how area of interest or distinctive your For You web page is likely to be.

Whereas it may be tempting to leap on every of TikTok’s many rising tendencies, it’s not a sound social media technique in your model. A greater strategy is to hone in on the tendencies that replicate your model’s objectives, ethos, and vibe to seize the eye of your target market.

Beneath is a number of the perfect TikTok tendencies for ecommerce shops.

What’s a TikTok pattern?

A TikTok pattern is an unique clip of a sound, dance, hashtag, or video format that goes viral. As soon as a pattern kicks off, others will soar on the bandwagon whereas the content material remains to be recent. Eras of TikTok might be remembered via widespread trending sounds or codecs, and tendencies which might be solely a yr outdated can really feel completely historic given how rapidly they go out and in of favor. 

Developments are nice for TikTok creators as a result of they encourage recent, common content material for an algorithm that rewards consistency. Developments may assist launch careers and develop small companies, and being early to a pattern can result in thousands and thousands of video views and lift a creator’s recognition. In brief, TikTok tendencies make up the construction for lots of widespread content material on the app.

How do you discover new TikTok tendencies?

TikTok might be chaotic in case you’re not used to it. Listed below are a pair methods to hone in on the social media app’s rising tendencies.

Regulate your For You Web page (FYP)

As you scroll via the For You web page (FYP), which is TikTok’s homepage, you’ll see dozens of movies that the algorithm hopes you’ll interact with. The extra you watch a video and whether or not you interact with it (like, remark, observe, and so on.), the extra the algorithm learns what you want and what it thinks you’d wish to see subsequent.

The easiest way to find what’s trending on TikTok is to spend time on the app and domesticate your personal distinctive FYP. It received’t take lengthy so that you can see which tendencies are going viral, however it’s a must to work quick! TikTok tendencies transfer rapidly, and if you wish to hop on and create a video your self, it’s best to all the time strike whereas the iron’s sizzling. 

Try TikTok’s Uncover web page

One other technique to discover out what particular sounds, results, or hashtags are trending is to go to the Uncover web page. This web page can even be considerably curated primarily based on the content material you’ve interacted with on the FYP. Creators can assist increase their content material by utilizing the Uncover web page to search for which hashtags are presently trending and including them to their movies, which can assist their movies find yourself on extra customers’ feeds.

21 TikTok tendencies to encourage your subsequent viral video

You don’t should do a viral problem or dance to entertain TikTok customers if that’s not on model for you. However, there are methods to place your personal spin on TikTok tendencies that may enable you to make gross sales, develop enterprise visibility, and strengthen your model’s presence.

TikTok is the birthplace of a few of the web’s hottest memes, style inspiration, influencers, and even meals tendencies. However, how have you learnt what new tendencies to observe? How do you be sure to’re maintaining with what’s trending and what content material really is sensible in your model? Listed below are a few of the app’s most evergreen tendencies to encourage your subsequent TikTok video.

1. POV (perspective)

POV TikToks are movies that current a perspective that always replicate a selected character or scenario. For instance, you may publish a video as when you’ve got the POV of a mother taking youngsters to the airport, a model’s superfan ready for his or her subsequent product drop, or the expertise of dwelling with a meals blogger. The choices are limitless, often enjoyable, and most frequently very relatable. 

The format may be very straightforward to duplicate and has appeared to remain widespread, which is probably going why the POV hashtag has 718.7 billion video views on TikTok and counting.

@actressbecc Purgatory is arriving 6 hours early to the airport #longislandmom #momsoftiktok #mother #comedy #journey #traveltiktok #airport #trip #pov #povs #viral #fyp #fypシ #findyourgrace ♬ unique sound – Becca Bastos

2. Storytime

One other pattern that by no means goes out of recognition on the app is Storytime. Initially born on YouTube, storytimes are when a creator needs to share a private expertise that’s humorous, fascinating, shifting, or weird. Customers will typically remark asking for a Storytime on movies the place they need extra data or background.

One widespread Storytime format is the place a creator builds one thing whereas telling a narrative. This can be a nice technique to preserve viewers engaged together with your content material in case you’re not comfy speaking straight to the digital camera.

@kenzlawren REAL #behindthescenes of LAFW castings #LAfashionweek #fashionweek #runwaymodels #modeltok #modeltiktok #storytime ♬ RAVE – Dxrk ダーク

3. Self development, glow ups, and #whatIlearned

The glow up pattern revolves round bodily modifications or make-up transformations, so health or make-up manufacturers may profit from creating content material with the #glowup hashtag.

Self development focuses on wellness, moments of self-transformation, and therapeutic.

@charlieallan164 Since everybody all the time asks when issues happend right here’s a lil run down #transgender #ftm ♬ Burning – Eli & Fur

In case you’re utilizing TikTok for enterprise, it is a nice alternative to indicate how far you’ve come. Equally, with #whatIlearned, small enterprise homeowners can share what they’ve discovered via their very own journey from inception to success.

These tendencies are supposed to encourage others and increase confidence. 

@loungefitbrand Watch my enterprise develop bc of TikTok 🥺 #supportsmallbiz #WhatILearned #businesstiktok #hustlecheck #clothingbrand #smallbusinesstips_ #packingorders ♬ observe tj_yeslad – Tik Toker

4. Vulnerability

TikTok has created an area for individuals to be open and susceptible on its platform. Due to the algorithm, in case you interact with content material that you just discover emotional, shifting, or thought-provoking, you’ll see extra of that sort of content material. This helps individuals uncover movies they discover relatable. 

Creators who share content material about their struggles with psychological well being, power sickness, or incapacity assist others really feel much less alone. The identical might be stated for breakups, job losses, and life’s normal ups and downs. 

Rani & Co’s founder Ramona engaged with this pattern by sharing her battle with panic assaults and anxiousness. The video garnered supportive and type phrases from her viewers, and gave them deeper perception into how she’s actually doing. 

@raniandco Keep in mind you aren’t alone ❤️ #anxiousness #mentalhealth #panicattack #businessowner #smallbusinessowner #jewellerybusinessowner #jewellerybusiness #jewellerybusinessuk #entrepreneur ♬ Tales 2 – Danilo Stankovic

5. Astrology

Find it irresistible or hate it, there’s lots of astrology-themed content material on TikTok. Astrology makes for a wealth of assorted movies, so you possibly can commonly anticipate to see content material similar to “What your moon signal says about you” or “What to anticipate through the Mercury retrograde.” In case you’re constructing a small enterprise, working the indicators into your merchandise can be a good way to draw new clients (however provided that it matches in together with your model).

Astrology falls underneath just a few area of interest TikTok classes like “Witchtok” or “Spirituality.” If that is your jam, then the ever-changing nature of astrology makes for a wealth of content material.

@shawtyherbs that is fairly uncommon & doesn’t occur fairly often, listen! 🍀✨ #northnodeandjupiter #northnodeastrology #jupiterastrology #astrologytiktok #astrologyfyp #astrologyvideos #zodiacvideos #shawtyherbs #shawtyastrology #astrologyfacts #rareastrology #greenscreen ♬ Blade Runner 2049 – Synthwave Goose

6. #Foodtok

Whereas #foodtok is one among many, many TikTok classes which might be commonly trending on the app, it’s additionally some of the enduring. From memorable moments like Emily Mariko’s salmon rice to Gigi Hadid’s vodka pasta, #foodtoks are a TikTok pattern that may by no means exit of favor. TikTok makes it straightforward to observe and share recipes, so followers can simply replicate their favourite viral #foodtok dishes.

In case you personal a meals or meals adjoining enterprise, sharing #foodtoks of your model’s recipes is a good way to have interaction together with your viewers. 

@weareomsom These rice paper flowers are *nearly* too fairly to eat 🌸 #easyrecipes ♬ Cloudy Sky – Tundra Beats

7. Transitions

You’ve undoubtedly seen some slick transitions in case you’ve spent a bit time exploring your FYP. Transitions are fast cuts from one scenario to a different. This might embrace outfit modifications, haircuts, make-up appears, or full areas, and when completed properly, the result’s spectacular.

You’ll be able to create pretty respectable transitions within the app, however for extra complicated ones, many creators use instruments like CapCut to edit their movies first.

@merricksart It’s known as making your closet work tougher 💪🏼 #getdressedwithmerrick #fypシ ♬ son unique – Fati Ma

8. The inexperienced display screen impact

TikTok’s intelligent inexperienced display screen impact has limitless makes use of. Share a number of pictures, screenshots, and movies to assist your content material, whether or not it’s masking your newest new merchandise or detailing a brand new cooking approach. Then, use the inexperienced display screen impact to touch upon what’s occurring within the video with a textual content overlay.

@lydia.goodwin 🌊 the Phantom Jellyfish is giving Darkrai… additionally what would u title the Dumbo Octopus? 🐙 #oceancreatures #seacreatures #oceanfacts #kraken ♬ unique sound – Lyds

9. TikTok challenges

Challenges have lengthy been a part of video content material creation in social media. The #IceBucketChallenge was famously throughout Fb in 2014, and YouTube has additionally had its justifiable share (keep in mind the notorious #CinnamonChallenge)? 

TikTok can be well-known for the challenges that go viral on its platform, a few of which have been pretty controversial, so it’s necessary to verify the problem is secure (and model secure) earlier than giving it a go. Challenges might be began by particular person creators, companies, or manufacturers. A superb instance is the lip sync problem, the place a TikTok consumer makes an attempt to completely lip sync to a track.

@nobosart It’s humorous cuz irl I are inclined to mumble loads #lipsync #lipsyncchallenge ♬ unique sound – jake rasmussen

10. Dancing and choreography

Dance routines and choreography have been on the core of the app’s content material for the reason that starting, and influencers like Charli D’amelio and Addison Rae have constructed million-dollar careers off the again of viral dance tendencies. Whereas choreography tendencies on the app transfer rapidly, it received’t take lengthy so that you can determine what the newest dance pattern is, and a few are so easy anybody can do them.

@keke.janajah NEW DANCE ALERT! 🚨 if u use my dance tag me so i can see🤗 @theestallion #writethelyrics #PlayWithLife #foyou #fyp #foryoupage #newdance #savage ♬ Savage – Megan Thee Stallion

11. Microwave popcorn

Primarily based on the track Microwave Popcorn from Bo Burnham’s Inside Outtakes album, the microwave popcorn pattern includes explaining one thing to somebody who doesn’t perceive it. The movies are sometimes overlaid with a sound clip from the unique track.

For manufacturers, this might be an ideal alternative to share inside jokes you will have together with your viewers.

@taylornichole Story of my life #GenshinImpact33 #fypシ #microwave #microwavepopcorn #foryou #iputthepacketontheglass #mother #momma #mama #storytime #storytelling #foryoupage #relatable #humorous ♬ Microwave Popcorn – Bo Burnham

12. Participating with feedback

Generally the funniest factor a couple of video is its feedback part, and if TikTok customers are something, it’s humorous. TikTok additionally lets you like feedback, which makes the preferred rise to the highest of the feedback part. When a feedback part is especially hilarious, creators can use the inexperienced display screen impact to screenshot and spotlight essentially the most entertaining responses. 

Creators may ask their viewers to “hold forth” within the remark part in the event that they wish to encourage engagement and dialog.

@nathanconnortv If TikTok feedback have been utilized in actual life! #college #trainer #pupil #fyp #foryoupage #viral ♬ unique sound – Nathan Connor

13. Household movies

Get grandma to partake in a TikTok pattern, ask your dad to try a dance routine, or seize your brother doing one thing ridiculous. Members of the family can present a wealth of content material concepts—with their consent, in fact!

One of the vital enjoyable household tendencies on the app was the “I’m Simply A Child” pattern, which had mother and father and youngsters recreate their childhood photographs. Companies can use this pattern to present their communities an inside take a look at what their household life is behind the scenes. This helps let your group relate to you and get to know you higher.

@mmmjoemele I can’t inform a distinction😂 #foryou ♬ I am Only a Child – Easy Plan

14. Pets of TikTok

Similar to meals, animals will all the time provide a bounty of content material, whether or not it’s a pug that predicts in case you’re going to have a superb day or a pufferfish named Murphy. This sort of content material is prime for pet shops and pet accent manufacturers. For instance, Atlas Pet Firm’s founder Sam shares video clips on TikTok of his canine Atlas to assist promote their merchandise.

@atlaspetcompany The Lifetime Collar is a set size design that matches looser for consolation and to forestall matted fur. #apcdog #fypdog #doggear ♬ unique sound – atlaspetcompany

15. Keep on prime of popular culture

Some individuals get their gossip from Twitter and on-line media, others from TikTok. Granted, it won’t be essentially the most dependable useful resource on a regular basis, however popular culture sizzling takes thrive on the app and get 1000’s of views. 

Gen Z favorites similar to Harry Kinds, Taylor Swift, and Doja Cat pop up on a regular basis. There are numerous sorts of area of interest TikTok dramas that pattern closely for some time earlier than shifting on. TikTokers are all the time the primary on any large popular culture information, and common commentary is a staple of the app. As a enterprise, utilizing TikTok to remain on prime of pop-culture tendencies can assist you keep related and preserve your finger on the heart beat of what’s occurring.

@taylorswift Our LAST EPISODE! The season finale of Midnights Mayhem with Me, with QUITE the twist of an ending… #TSmidnighTS #SwiftTok #MidnightsMayhemWithMe ♬ Midnight Mayhem episode 13 – Taylor Swift

16. Match verify

Need to exhibit your #OOTD (outfit of the day)? Publish a match verify! Exhibit your sense of favor and turn into a style inspiration to others by rocking one thing distinctive, or simply by staying on prime of what’s trending within the style house. That is additionally a good way designers and clothes manufacturers can reveal new collections. For instance, accent retailer Room Store posts movies of tips on how to type its many enjoyable luggage and scrunchies.



♬ unique sound – ✨Mally✨ Journey professional/ influencer

17. ASMR/Oddly Satisfying

Have you ever ever been searching the app and located your self watching limitless movies of cleaning soap scraping or numerous gadgets being crushed by a hydraulic press? Then you will have stumbled upon #OddlySatisfying on TikTok. 

@riverbaysoapco Did you see that espresso bean go flying? #soapcutting #asmrcut #skincare ♬ unique sound – RiverBay Cleaning soap Co.

This type of content material, together with the calming tones of ASMR (autonomous sensory meridian response) sounds are supposed to function each leisure and stress relievers. For instance, restaurant high quality Asian seasoning model Omsom shared the satisfying noises of a group member scorching up some hen sisig.

@weareomsom Nothing like that satisfying sizzle of hen sisig ✨ #cooking #asmr #asmrfood ♬ unique sound – Omsom

18. A day within the life/What I eat in a day

TikTok customers and a enterprise’s target market are interested in how enterprise homeowners make use of every day. Sharing what goes on within the day of the lifetime of a small enterprise proprietor provides followers perception into what working for your self really appears like. It additionally sheds mild on the behind the scenes of consumers’ favourite manufacturers. For instance, Ramona, proprietor of bijou model Rani & Co., provides viewers a glimpse of her morning routine, which includes making a latte and saying whats up to her neighbor’s cat.

“What I eat in a day” TikToks are related however share wholesome meals ideas or just the creator’s personal consuming habits. These movies can both be inspirational or relatable, and each do properly on the app.

@raniandco @rani and co #dayinmylife #dayinthelife #businessowner #entrepreneur #jewellerybusiness #womenownedbusiness ♬ Aesthetic – Tollan Kim

19. Nostalgia

Nostalgia will all the time be widespread on social media, from Stranger Issues to recreating ’90s highschool aesthetics. Manufacturers and creators alike share embarrassingly relatable nostalgic content material about college days, emo tendencies, horrible style, music, and extra. If it was widespread 10, 20, or 30 years in the past, it is going to undoubtedly discover an viewers on the app.

@rochellehaydendj Reply to @xxlaurr Half 3 Turning up on a Saturday #2000snostalgia #rochellehaydendj #90snostalgia #funnygirlstiktok ♬ Cheeky Tune (Contact My Bum) – The Cheeky Women

20. #tiktokmademebuyit

TikTok is overflowing with creators showcasing superior merchandise and sensible tech, which is why many customers have discovered superb merchandise via #tiktokmademebuyit, just like the viral Sundown Lamp. Many small companies use TikTok to promote, and if a product goes viral via hype or constructive product evaluations, it may be a game-changer. Utilizing the hashtag for product movies may assist present extra visibility in your model. For instance, incense burner retailer The Goi Store advertises its calming merchandise underneath the #tiktokmademebuyit hashtag.

Merchandise that present some sort of “life hack” or that ring a bell with Gen Z are inclined to take off underneath this pattern.

@thegoishop Thanks everybody 🫶 #oddlysatisfying #fypシ #tiktokmademebuyit #satisfying #fy ♬ it’s a lovely day – DKawn

21. Pack an order with me

TikTok customers love watching small companies pack orders on social media. Whether or not it’s the calming high quality of watching somebody fold tissue paper with calculated experience, the thrill and hope that it’s their order you’re packing, or simply typically the gratifying nature of one thing coming collectively, many manufacturers get order packing requests.

For instance, accent enterprise Stardust by Allie shares order packing movies full with the calming ASMR sounds of field folding, tape ripping, and paper crinkling.

@stardustbyallie Bundle an order with me!💖 #asmr #packaging ♬ unique sound – Stardust by Allie

Use TikTok tendencies to spice up views and develop your corporation

Whereas it’s true that tendencies transfer at mild velocity, it additionally means there are limitless concepts to encourage recent content material. TikTok tendencies come and go, however there’ll all the time be recurring themes and evergreen tendencies. With TikTok’s engagement charge now surpassing all different platforms, at 5.96%, it’s completely value it in your model to develop a profitableTikTok technique.

Being on prime of the newest TikTok tendencies is extraordinarily useful in figuring out what sort of content material is extra shareable, which is particularly precious for manufacturers and small companies who wish to use TikTok of their advertising and marketing technique

When you’re able to use TikTok as part of your advertising and marketing technique, add Shopify’s TikTok gross sales channel to your retailer. There, you’ll discover instruments that will help you develop your model’s success. Use it so as to add a shoppable tab to your model’s profile, create paid campaigns, and use the video generator software to create an on-trend video in minutes.

Obtain the Shopify TikTok App

TikTok tendencies FAQ

What are some widespread TikTok tendencies?

  1. POV (Level of View)
  2. Storytime
  3. Self-growth, glow-ups, and #whatIlearned
  4. Vulnerability
  5. Astrology
  6. #Foodtok
  7. Transitions
  8. The inexperienced display screen filter
  9. TikTok Challenges
  10. Dancing/choreography
  11. Microwave popcorn
  12. Participating with feedback
  13. Household movies
  14. Pets of TikTok
  15. Staying on prime of popular culture
  16. Match verify
  17. ASMR/Oddly Satisfying
  18. A day within the life / what I eat in a day
  19. Nostalgia
  20. #tiktokmademebuyit
  21. Pack an order with me

How do you verify what’s trending on TikTok?

Spend time on the app and domesticate your personal distinctive For You web page. As you scroll via your For You web page, you’ll begin to see which tendencies are going viral. On the Uncover web page, you’ll be capable to see which sounds, results, or hashtags are trending.

The 20+ Finest TikTok Developments for Ecommerce Shops (2023)