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Wish to work with content material, however undecided what function is greatest for you? Discover out what it takes to develop into a content material developer.

Content material builders write and publish all types of content material. However additionally they know a factor or two about HTML and web sites.

For those who’re curious about studying extra about this multifaceted function, learn on. We’ll talk about what a content material developer does, what they do, and develop into one.

What Is a Content material Developer?

Content material builders analysis, create, publish, and distribute content material for web sites or publications.

Whereas the tasks of the function range by firm, content material builders may match on: 

  • Weblog posts
  • Web site copy
  • Social media posts
  • Video content material
  • Podcasts
  • Ebooks
  • Infographics
  • And extra

Corporations typically rent content material builders to create and publish content material that follows a longtime model voice. Usually, content material builders work with an organization’s advertising and marketing crew. 

Under, we’ll cowl the abilities you’ll must develop into a content material developer, in addition to typical duties and tasks.

What Do Content material Builders Do?

We’ve coated some widespread issues content material builders may publish. However what does their day-to-day seem like?

Listed below are some typical duties for a content material developer:

  • Analysis content material matters, goal demographics, and merchandise
  • Write and edit weblog articles and social media posts
  • Supply or create visible content material, like graphics and movies
  • Optimize present web site content material for web optimization greatest practices
  • Guarantee all content material follows in-house requirements for type and model voice
  • Establish and repair errors on an organization’s web site platform

Content material Author vs. Content material Developer

Many individuals consult with “content material author” and “content material developer” interchangeably, however they describe two distinct roles.

Content material writers create written content material for manufacturers (sometimes adhering to web optimization greatest practices). They write many sorts of content material, together with weblog posts, white papers, case research, and so on.

However normally, content material writers gained’t be concerned in the whole content material creation course of. They oversee simply the written copy.

Content material builders, alternatively, are answerable for the whole manufacturing course of. 

Along with writing and proofreading, they analysis, publish, optimize, and monitor the content material. This might embody written content material, graphics, video content material, podcasts, and different codecs.

Due to this, content material builders ought to have a variety of abilities. Let’s cowl a couple of of crucial ones.

What Abilities Do Content material Builders Want?

Primarily based on what content material builders do, they need to have a mixture of writing and technical abilities. 

They should create content material that may resonate with their audience. However additionally they must publish the content material and repair formatting errors inside a content material administration system (CMS).

Right here of the primary abilities we advocate engaged on for those who’re fascinating in turning into a content material developer:


Analysis is a big a part of a content material developer’s job. The content material they produce must be updated and correct.

And correct, useful content material helps construct a model’s credibility.

“Analysis” is an umbrella time period that encompasses digital analysis, buyer interviews, surveys, and extra. Content material builders could must get inventive relying on their assignments.

To begin the analysis course of, join a free trial of Semrush and use instruments like Matter Analysis

Merely select a subject, and the instrument will present you associated headlines, questions, and searches. 

topic research tool

You’ll be able to give you loads of content material concepts with the assistance of a single instrument.

Associated studying: The best way to Discover Weblog Put up Concepts

Writing and Modifying

Writing is a big a part of the function for content material builders. Bulletins, product modifications, and gross sales choices occur rapidly on this planet of promoting. 

A content material developer wants to jot down compelling copy that matches an organization’s tone of voice

It’s essential that they’re snug writing as a result of they’ll probably be producing a variety of written content material codecs.

It’s additionally necessary that content material builders have modifying abilities. They’ll must proof their very own copy, plus spot errors and inaccuracies on dwell content material that would intrude with person expertise.

We advocate utilizing a instrument like web optimization Writing Assistant everytime you work on written content material.

Sort or import textual content from the net, and also you’ll get grades on your content material’s readability, web optimization, originality, and tone of voice:

writing assistant tool

You too can join the web optimization Writing Assistant to WordPress, Google Docs, and Microsoft Phrase.

Additional studying: web optimization Copywriting: The best way to Create Content material Than Ranks

Search Engine Optimization (web optimization)

web optimization is the method of bettering your website’s rankings on search engines like google like Google. As a result of content material builders produce internet content material, they need to be conversant in web optimization fundamentals.

Whether or not you’re optimizing web site copy, publishing a weblog, or writing product descriptions, it is advisable observe web optimization greatest practices if you would like your website to rank.

And the upper an organization web site web page ranks within the SERP, the extra visits (and enterprise) they’re sure to get. 

Additional studying: What Is web optimization, web optimization Writing Information, web optimization Fundamentals

Multimedia Content material Creation

Internet content material builders don’t simply create written content material. So it’s necessary that they’re multifaceted of their ability set.

The perfect content material builders are additionally conversant in creating graphics, video content material, and audio content material.

For those who’re nonetheless increasing your ability set, use a instrument like Canva to get began. They’ve templates for nonetheless adverts, social media graphics, infographics, and different photographs that you could be want.

And discover skilled, free inventory images from websites like Unsplash, Pexels, and Pixabay.

Associated studying: Picture web optimization, Social Media Video Advertising and marketing

CMS and HTML Proficiency

Content material builders spend lots of time within the backend of their firm’s web site. They usually’ll must submit content material on to the location’s CMS.

So it’s necessary to grasp widespread CMSs, like WordPress and Wix. This fashion, content material builders can publish error-free content material, spot technical bugs earlier than they develop into an issue, and, finally, train crew members to do the identical.

Most CMSs don’t require deep coding data to function. Nonetheless, it may be helpful to know primary HTML for those who’re going to publish content material.

Figuring out primary HTML permits you to repair all types of CMS bugs and points. So it’s a helpful ability for any content material developer.

Associated studying: HTML Tags Listing: HTML Cheat Sheet

How To Grow to be a Content material Developer

If you wish to pursue a profession in content material growth, listed here are a couple of ideas you are able to do that will help you get began:

Many firms require a level or equal certification for advertising and marketing roles. Advertising and marketing, writing, or graphic design levels might help you get a leg up. However don’t be discouraged for those who don’t have a proper diploma.

There are many free on-line assets you need to use to study extra about writing, modifying, publishing, visible content material, and so on.

Listed below are a couple of that we advocate:

Additionally take a look at Harry Dry’s Advertising and marketing Examples weblog to study extra about what units nice content material aside.

Get Palms-On Expertise

Palms-on expertise by means of an internship or freelance place will enable you to: 

  1. Decide if you wish to be a full-time content material developer
  2. Develop your ability set so that you simply’re prepared for a full-time place

Use a website like Taproot or Catchafire to seek out alternatives and acquire sensible expertise in your discipline. Whereas additionally volunteering for a very good trigger. 

Subsequent, use your expertise to create a portfolio.

Create a Portfolio

A portfolio is a group of paperwork that symbolize a inventive skilled’s work. 

Like this:

build your content portfolio

Preserve monitor of every thing you’re employed on. And take into account that webpage copy isn’t perpetually—so make sure to seize screenshots and save articles of labor you’re happy with in case they’re up to date later.

Get began by making a free portfolio with GoDaddy, Authory, or Squarespace.

Don’t be discouraged for those who don’t have any skilled samples but. Get inventive and publish your individual samples. 

You don’t must have a enterprise or perhaps a web site, both. Provide you with a pretend enterprise and publish samples for it in your portfolio. Or for those who actually wish to impress an organization you’re making use of to, you possibly can create a pattern for his or her model.


Anybody can community as of late because of LinkedIn and different social networking websites. 

Begin by following folks and firms you’re curious about. Interact with their content material and preserve a watch out for open positions.

You too can use LinkedIn’s job search search characteristic to seek out roles you’re curious about. Then, attain out to the hiring supervisor in the event that they’re listed. In the event that they aren’t, navigate to the corporate’s LinkedIn web page to try to discover somebody in a associated function or division.

Content material Developer Job Description 

Each firm has totally different necessities when trying to find a content material developer, however some job necessities are extra common. 

We analyzed a few of the best content material developer job postings to create an outline on your reference:

Duties and Obligations

  • Create quite a lot of digital content material codecs 
  • Comply with web optimization greatest practices
  • Carry out background and viewers analysis 
  • Proofread content material for accuracy and errors
  • Publish content material on the web site/CMS
  • Comply with in-house copy and formatting requirements
  • Observe content material efficiency

Necessities and {Qualifications}

  • WordPress expertise
  • Fundamental HTML data
  • Undertaking administration abilities
  • Adobe InDesign and Photoshop expertise
  • Familiarity with web optimization and web optimization instruments
  • Consideration to element

Common Wage for a Content material Developer

The estimated whole pay for a content material developer is $61,453 per yr in the US space, with a mean wage of $58,213 per yr.

For those who’re simply beginning out, the estimated entry-level wage for this function is $55,945.

Develop Your Content material Developer Abilities

Whether or not you wish to get a content material developer job or you have already got one, it’s necessary to maintain working in your ability set.

At the beginning, keep updated with traits in advertising and marketing and web optimization. And in case you have the time, incomes certifications and familiarizing your self with new instruments and software program will solely assist.

Regardless of your background, you possibly can develop into a powerful content material developer in case you have the correct abilities.

Listed below are a couple of assets we advocate for additional studying:

The best way to Grow to be a Content material Developer