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The way forward for advertising and marketing is undoubtedly intertwined with AI. The query now turns into: how will you fold it into your work?

benefits of AI for marketers

The HubSpot Weblog surveyed 1,300+ professionals to see how they use AI of their day-to-day work and the place they see the largest advantages of this know-how.

We hope these insights will make it easier to discover one of the best areas to supercharge your advertising and marketing with AI. Let’s dive in.

Free Guide: How to Use AI in Content Marketing [Download Now]

The High Advantages of AI for Entrepreneurs [New Data]

1. 67% of entrepreneurs say the largest good thing about AI is the flexibility to create content material sooner.

When you’re in advertising and marketing, your job probably requires some extent of creativity. But, the standard of your creativity is commonly impacted by tight deadlines, restricted time, and competing tasks.

So, what’s a marketer to do? Enter AI.

A staggering 67% of entrepreneurs who use AI say it quickens the content material creation course of, enabling them to put in writing sooner, analysis faster, and hit “Publish” in a fraction of the time.

Even in case you’re not prepared handy over your complete creation course of to the robots — which we do not advocate anyway — you may nonetheless use it for smaller duties inside the course of.

This is a snapshot of how entrepreneurs are leveraging AI for content material creation:

  • 25% use AI to summarize content material into key factors
  • 18% use AI to create outlines 
  • 20% use AI to put in writing advertising and marketing copy
  • 36% use AI to create photographs

AI can also be a strong device for repurposing content material. 13% of entrepreneurs use AI for this actual goal, enabling them to get extra traction content-wise.

Take Vidyo AI, for instance. This device lets you convert YouTube movies into brief, bite-sized movies for TikTok and Instagram. That is certainly one of many instruments that may convert content material for various codecs, platforms, and audiences.

Benefits of AI: 13% of marketers repurpose content with AI, from HubSpot's State of AI Report

2. 49% of entrepreneurs say the largest good thing about AI is the flexibility to create extra customized content material.

Odds are, the final advertising and marketing electronic mail you acquired addressed you by identify. This is only one instance of how integral personalization has grow to be in advertising and marketing.

As of late, shoppers count on manufacturers to push past generic messaging and converse to their pursuits, demographics, and site. However providing such an expertise to every buyer turns into difficult at scale.

With the assistance of AI, entrepreneurs can transfer past easy demographic concentrating on and create dynamic buyer segments. It does this by “crunching the numbers” to foretell shopper habits based mostly on previous interactions.

Platforms like Netflix, for instance, leverage AI to research viewers’ preferences and viewing historical past. The platform then gives tailor-made suggestions that align with every buyer’s distinctive style.

Benefits of AI: 85% of marketers who use AI say it boosts content personalization, from HubSpot's State of AI Report

In the end, smarter knowledge results in extra customized buyer experiences. By understanding your buyer — and segmenting them accurately — you may craft focused campaigns and messages that resonate on a deeper degree.

3. 48% of entrepreneurs say the largest good thing about AI is the flexibility to generate new concepts.

With AI, you are one well-written immediate away out of your subsequent massive concept.

Whether or not brainstorming a brand new advertising and marketing marketing campaign, writing a product description, or exploring weblog matters, AI-powered chatbots – like ChatGPT, Jasper AI, and HubSpot’s Content material Assistant — can complement your creativity by providing new concepts and increasing the scope of prospects.

benefits of AI: HubSpot's content assistant, from HubSpot's State of AI

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As an example, think about a marketer utilizing a chatbot to generate taglines for an upcoming advertising and marketing marketing campaign. She consists of details about her model, target market, and marketing campaign targets. It shortly generates an inventory of catchy concepts from which she picks her favourite. Then, she edits it together with her model’s distinctive model and tone.

AI may also refine your concepts with market knowledge, shopper suggestions, and historic efficiency. For instance, you might paste lots of of buyer evaluations right into a chatbot and ask it to determine developments from the constructive suggestions.

From right here, you may emphasize these strengths in your advertising and marketing campaigns and product descriptions. Or, you might use the evaluation to uncover widespread ache factors or desired options.

Again to You

We hope this text gives a stable overview of the important thing advantages of AI, particularly within the advertising and marketing realm. It is essential to notice that there isn’t any “proper” strategy to implement AI into your workflow. In the end, it is as much as you to discover the place this know-how can finest supercharge your work.

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The High Advantages of AI for Entrepreneurs [State of AI Data]