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Los Angeles is house to nearly 4 million individuals, however has a little bit over six million registered automobiles. 

It ought to come as no shock that one of many largest retailers within the automotive trade, Shock Surplus, is predicated out of Los Angeles County.

“We nonetheless haven’t even been capable of take full benefit of the sheer quantity of automotive automobiles in LA,” says Sean Reyes, Shock Surplus’s founder. 

Sean launched Shock Surplus again in 2014, providing a variety of shock and suspension elements that permit individuals to really customise their automobiles.

A blue Ram vehicle suited with Shock Surplus shocks and suspensions drives through the dirt.
Shock Surplus helps drivers with any of their specialization wants for his or her automobiles. Shock Surplus

Sean’s earlier expertise within the tech trade gave him a bonus when it got here to creating unique video content material and showcasing merchandise personally on social media. 

In 2019, Sean began an official Shock Surplus YouTube channel. “I mainly recorded 20 movies within the span of 48 hours which have collected thousands and thousands of views,” Sean says. 

“Individuals need to purchase from individuals, not faceless manufacturers.” 

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Their viral success has led the corporate to achieve greater than $25 million in income yearly, and it attracts in loyal prospects from all around the world. 

Founder Sean Reyes sitting in the driver seat of a car with the window down.
Shock Surplus founder Sean Reyes enjoys common highway journeys to nationwide parks and landmarks. Shock Surplus

As an outside fanatic with a background in online game growth, the ecommerce house was best for Sean. “I may take orders over the web and be on a ski raise on the identical time,” Sean says.

Sean’s viral content material not solely created buzz across the enterprise, it introduced in an engaged neighborhood that values and trusts any merchandise they promote. 

“We do the whole lot we will to construct belief. Our product is data and expertise, so belief is a consequence of the content material we make,” Sean says.

One of Shock Surplus’s performance series coilovers and shock sets on a tire.
Shock Surplus features a video and written instruction set, in addition to buyer suggestions for all of its merchandise. Shock Surplus

Shock Surplus has been capable of foster a passionate neighborhood via its real and personable strategy to advertising and marketing.

“TikTok and Instagram have been utterly saturated with lovely photos and crafted imagery, however what isn’t on the market [enough] is manufacturers really delivering worth to their audiences in a single type or one other,” Sean says. 

Tune in to the complete Shopify Masters episode to find out how Shock Surplus continues to dominate within the automotive trade whereas nonetheless discovering new methods to innovate and educate its prospects. 

The Key To Setting Your self Aside In The Automotive Business (2023)